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Dietrich Mateschitz was a self-made billionaire who has an estimated net worth of $27.4 Billion as of 2022.
He is the co-founder and majority owner of Red Bull, the energy drink company that he started with two friends in 1984.
Mateschitz was born in Austria in 1944 and took an early interest in sports and business.
After graduating from the University of Commerce in Vienna in 1966, he worked at Unilever for a short while before starting a translation business in 1970.
He co-founded Red Bull with fellow Austrian Dietrich Apovnik and Thai businessman Chaleo Yoovidhya in 1984. He served as its CEO until 1997.
Red Bull is now one of the top-selling energy drinks in the world, available in more than 170 countries.
Mateschitz holds 49 percent share of the company while Apovnik’s family owns another 49 percent.
Red Bull has also expanded to other ventures including sports teams, football clubs and a music label.
Mateschitz is a private man and doesn’t often speak to the media. However, he has made a few notable comments about his wealth.
In an interview with German magazine Manager Magazine in 2015, Mateschitz said that his wealth is “not something that makes me happy or unhappy. It’s just there.”
Despite his wealth, Mateschitz is known for his frugal lifestyle.
He reportedly flies economy class, stays in simple hotels and drives an old Porsche. He has also given back to the community by funding a number of charitable initiatives. I
n 2016, he donated $111 million to charity, making him the sixth-most generous billionaire according to a ranking by Forbes.
Who was Dietrich Mateschitz?
He is best known as the co-founder of the energy drink company Red Bull, having developed it in the 1980s.
Dietrich Mateschitz has a reported net worth of $8.1 billion as of 2019, making him one of the richest people in Europe.
Born on May 20, 1944 in what is now Slovakia, Mateschitz was originally an industrial designer.
After meeting Thai businessman Chaleo Yoovidhya and learning about his energy drink Krating Daeng, Mateschitz found the drink to be ideal for re-energizing his long-distance lorry driving.
In 1984, he introduced the product in Austria as Red Bull with the intention of providing an “energy” drink to Austrian consumers who not only enjoyed watching Formula One races but also liked to party.
Red Bull is now one of the most popular beverages in the world, with yearly revenues reaching as high as 5.2 billion Euros (nearly 7 billion US dollars) and is available in over 170 countries.
Mateschitz has vowed that as long as he’s alive, Red Bull will never advertise during Formula One races.
However, in the beginning of 2016 it was announced that Red Bull would be joining forces with engine supplier Renault to power their team and provide them with engines for 2017 and 2018.
The deal also allows the company brand to be displayed on the racing cars, helmets and driver overalls. To date Red Bull have won 11 Drivers’ Championships and 4 Constructors’ Championships.
Net worth of Dietrich Mateschitz :
Dietrich Mateschitz is a business magnate and the co-founder of the Red Bull .
He had an estimated net worth of $27.4 billion as of 2022, making him one of the richest people in the world.
Born in Austria in 1944, Mateschitz worked as a marketing executive in various posts. He became interested in the beverage business when working with Blendax, an oral care products company.
After setting up Red Bull GmbH, he launched Red Bull in 1987 after trying it at a ski resort.
Since then, the drink has become immensely popular around the world and remains one of the most popular energy drinks.
Mateschitz was also the chairman of the board for Salzburg-based Frucor, which owns the V energy drink brand. He also holds stakes in Austrian sports teams including FC Red Bull Salzburg and New York Red Bulls.
Most recently, he made headlines when he decided to give away $3 billion to charity.
Nevertheless, he remains one of the richest people in the world and has had a significant impact across Austria, Europe, and the United States.
Career and Education :
Dietrich Mateschitz was a well-known entrepreneur, who has been able to build an empire from a company that he started as a small-time business.
The company which he founded in 1984 as Red Bull GmbH grew over the years and became one of the best-selling energy drinks in the world today.
Apart from being the founder of this empire known as Red Bull, Mateschitz was also considered to be among the 100 richest people in Austria. T
He started working at an early age, and his first job was as a salesman for a pharmaceutical company. It was during this time that he discovered the potential of energy drinks, and saw the opportunity to start his own company.
One of the reasons why Red Bull became so successful is that it was not marketed as an energy drink when it was founded.
Instead, Mateschitz wanted the drink to be marketed as an exclusive sports drink that would boost energy levels in athletes.
He had tested the prototype of this energy drink on himself and his friends, and they all agreed that it was a great product.
Mateschitz’s empire is not just limited to Red Bull. He had also invested in other companies, including Topvet which is a pet care company, and Burger King.
In fact, he owns a majority stake in Burger King Austria. Mateschitz has also been involved in various philanthropic activities over the years.
He set up the Dietrich Mateschitz Foundation, which is a non-profit organization that provides financial assistance to organizations that are working in the field of culture, sport and social welfare.
The education of Dietrich Mateschitz, the founder of Red Bull that turned an obscure sweet liquid into a world famous energy drink, began with his father making him work on their farm.
“I was born in the village where I still live today. It’s called Friesach, it’s about 50 kilometers down river from here,” he said in an interview with The Economist.
“My father had a farm and I helped him from the time I was very small. We had cows, pigs, chickens and a lot of land to cultivate. So I worked on the farm every day after school. In the summer it was from 6am until 10pm.”
Mateschitz only began to concentrate on his studies when he was in high school, attending a technical gymnasia in Sankt Paul Lavanttal with a focus on chemistry and then going onto university in Graz.
But even that didn’t go smoothly, as he failed a key entrance exam at the age of 24 and had to retake it.
He eventually graduated with a degree in business administration, but his entrepreneurial instincts were already showing.
“I always wanted to do something on my own,” he said. “I was never really interested in working for someone else.”
Mateschitz’s first attempt at starting his own business, a travel agency, failed. But he quickly made a name for himself when he tried his hand at marketing.
He credits his success in this field to the fact that, unlike many of his colleagues, he “always listened to customers”.
“I didn’t make up ideas and try to force them onto the market,” he said. But it is through the customer experience that Mateschitz truly understands what people want.
“I’ve always been very interested in understanding people, why they do things and how they think,” he said. “I like to get into their heads.”
Life Achievements :
Dietrich Mateschitz was a very successful businessman
After graduating from college, he worked as a salesman for a food company. It was there that he learned all about the power of marketing.
He saw how Pepsi was becoming more popular than Coca-Cola, so he came up with a new idea for his own company. He decided to use the same recipe as Coca-Cola, but market it very differently.
So, Mateschitz founded Red Bull in Austria in 1987 .
The company was an instant success, and it soon began to spread to other parts of the world. Today, Red Bull is available in more than 160 countries.
Red Bull has had a huge impact on the world of sports. It has helped to sponsor many different athletes and teams, and it has even created its own events. In fact, Red Bull is the largest energy drink company in the world.
However, when he has spoken to the media, he has always been very candid about his thoughts on business and life.
He was a strong believer in hard work and determination, and he feels that these are the keys to success.
Dietrich Mateschitz In News :
- Red Bull Billionaire Grabs $765 Million Dividend in Year of Pandemic
- Red Bull founder lands bumper pay of €680m as sales grow
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Conclusion : Dietrich Mateschitz Net Worth 2024
Dietrich Mateschitz was one of the richest people in Austria.
He has a net worth of $27.4 billion, according to Forbes. Much of his wealth comes from his ownership of Red Bull, the energy drink company he founded in 1987.
In 1984, Mateschitz met two Thai businessmen who were looking for a European partner to help them start a new energy drink company.
Mateschitz agreed to help them, and Red Bull was born.
Red Bull was originally served as a cocktail mixer in Thailand, but Mateschitz decided to promote it as an energy drink.
He started distributing Red Bull in Austria in 1987 and soon became its main marketer. Under his guidance, Red Bull took off and is now sold worldwide.
