Ecwid Review 2025: (Features & Pricing) Is It Legit?

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Are you thinking about setting up an online store but not sure which platform to use? I recently tried Ecwid, and I’m here to share my experience.

Ecwid is super easy to use, making it a breeze to add products and start selling quickly. Whether you’re a beginner or have been selling online for a while, Ecwid could be a great choice for you.

Let’s Get into what makes Ecwid stand out and why it might be the right fit for your business.

Get up and run your online store in just minutes with Ecwid.

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We all know that starting an online store requires a reliable, functional, and affordable platform. For creating an online e-commerce store, most people choose Shopify over other platforms.

However, many of us just wanted to find a more functional and cheaper alternative to Shopify.

When starting an online store, we need to devise a strategy for keeping our costs low and finding a functional and affordable platform.

Many platforms are available, but none of them offer flexibility and advanced tools at a reasonable price. Some platforms also charge transaction fees when you make a sale.

Now the question arises: Which platform should you choose that is more functional and affordable than others? Don’t worry. We are here to introduce you to a reliable and affordable platform that can help you create a fully functional online store.

When we get stuck with a platform, we think that’s the end, as many solutions purposefully create a closed system. With a platform called Ecwid, you don’t have to worry about such things, as you can simply create an online store on any of your existing websites.

Check out the featured Ecwid Review 2025, which includes detailed insights about its pricing, features, functionality, and more. Let’s get started here.

Ecwid Review: Key Features

Ecwid offers a number of features. Let’s find out what features Ecwid is actually offering:

1. Social Commerce:

You can add an online store directly to social media platforms like Facebook, Tumblr, or any other site. Ecwid is one of the best e-commerce apps on Facebook, with over 40,000 stores.

2. Responsive Storefronts:

The best part is that Ecwid storefronts are responsive, which indicates that your store will be displayed perfectly across all the websites. It doesn’t matter whether it’s a desktop, tablet or phone, your store will be 100% responsive on all platforms.

3. Language Detection:

The best part about Ecwid is that its storefront can be easily translated right over 50 different languages, here your customers can view your store right in their own language.

The best thing about this feature is that here your customers don’t have to choose their own language manually, Ecwid will automatically detect visitors language automatically on the basis of browser settings and IP address.

4. Smart Shipping Calculator:

This feature has smart shipping rates that will allow customers to see the costs based right on their locations (using the customer’s IP address).

5. Track Inventory:

Using this feature, you can easily find out the status of your products, and it doesn’t matter whether you sell offline or online.

6. Sell Digital Products:

You can simply add digital products to your store. This is a very simple feature for selling digital products.

7. Customizable Design Schemes:

It has the availability of present and customizable CSS design schemes in order to perfectly match your website.

8. Seamless Shopping:

Just make shopping easier simply by giving customers who generally drag and drop products right to their cart a clear and also a quick view of their products.

9. Point Of Sale Functionality:

Using this feature called Point-of-Sale functionality, you will be able to sell online as well as in physical locations, like in stores, market stalls, concerts, and many more.

Here with the POS functionality when your customer buys a product in the store, online or using their phone or via using Facebook everything stays in sync. The merchant catalog, inventory and customers and transaction information will be secured.

10. Customer Addressbook:

Using this feature, customer can easily save addresses right in their profiles for making it easier to purchase and also upper.

11. Import and Export Of Data:

Like many other competing products, Ecwid also allows you to import and export your data in CSV format.

The export option allows you to export product data, orders, and customers, which truly indicates that you can easily migrate from one store to another e-commerce platform.

12. Buy Now Button:

This is a super simple shopping experience that can help you increase sales and conversions. This Buy Button is a simple line of code that you can add directly to any web page that links directly to your product.

The Buy Button generally looks simple, but it packs the full e-commerce power of Ecwid to handle taxes, shipping, and payments.

The best part about this button is that it adapts to the website or blog’s colour and style to match your brand.

You can simply use this button on any website, forum, website sidebar, or blog. It will do the trick for you, and you will get more sales. Actually, there is no lack of options since you can sell your products anywhere online.

Key Benefits Of Using Ecwid

Product Presentation Options: When it comes to displaying your goods, Ecwid gives you a lot of options. Here are a couple of the possibilities.

Product Catalogue: You can display your products on your website without requiring a checkout. Customers can download or share your product catalogue via social media.

Related Products: Customers will help you increase sales by promoting similar goods. It’s possible that these are complementary goods. Customers will see the “You might also like” section after you activate this function.

Variants: You can add variations to your product by using the “Product choices” feature in your shop, such as a different colour or size.

Automatically Optimize Your Prices to Boost Sales: Competitive pricing is a critical component of your service. Ecwid’s Price Optimizer program will assist you in determining the best pricing approach. The program performs A/B research on your goods to determine the best price point for conversion. The best price is then automatically assigned.

Smart Recommendations Provide a Personalized Experience: You can personalize your customers’ shopping experiences with the Smart Recommendations app. The app can show suggested items on various store pages, such as the homepage or the shopping cart, based on their actions.

App for New Products and Bestsellers: The New Products and Bestsellers app shows the consumers new products and bestsellers.

Ecwid Raised Funding: Ecwid, the startup that sells e-commerce tools directly and via third parties like Square and Wix, letting businesses build e-commerce experiences on their own websites and apps, as well as via Facebook, Instagram, Amazon, Google, and more, has raised $42 million from Morgan Stanley and PeakSpan Capital.

Is Ecwid Platform Secured?

This platform is completely reliable and trusted, as all of your customers’ payment information is mainly secured with Ecwid.

The catch is that all the sensitive information is always transmitted via secured HTTP channels that truly indicate that it’s completely secured.

Also, Ecwid is a PCI DSS-validated Level 1 Service Provider that is considered one of the gold standards for e-commerce solutions worldwide.

Ecwid Join LightSpeed HD

“The distinction between online and brick-and-mortar retail has disappeared. Lightspeed and Ecwid, two best-in-class platforms, will unite to truly empower businesses. By eliminating the barriers merchants face when selling online, we will only more rapidly achieve our common vision of democratizing retail for independent businesses worldwide and enrich the communities they serve.”

Direct from Ecwid’s CEO, Ruslan Fazlyev,

Ecwid Payment Gateways

Right with Ecwid you can process credit cards using PayPal, and here you will not be gettting any extra charge other than the PayPal transaction charges or commissions.

Also, it generally supports more than 50 payment gateways. You can simply use third-party tools to process credit card payments, including services like Sagem Stripe, Authorize.net, and many others.

If we compare the supported payment gateways of Ecwid from Shopify, then Shopify will be the winner as it generally supports many other payment gateways as well.

Ecwid Apps & Plugins

This platform, Ecwid, generally integrates with well-known apps. Here, the integration exists with key services like MailChimp, FreshBooks, and many others.

Frankly speaking, Ecwid should integrate with other platforms as well. We can see that other platforms like Shopify and BigCommerce integrate with almost every app and platform available.

Ecwid is better when it comes to CMS plugins. The plugins are available on WordPress, Drupal, Wix, and Joomla, which allows you to easily install Ecwid on any listed platform.

Which is Better: Shopify Or Ecwid? 

Shopify is a very bare-bones solution, which means that when you sign up for Shopify, you have a very basic e-commerce solution. If you want to have more advanced features, you most often have to use a lot of third-party apps and plug-ins to upgrade your online store.

It does not have access to a 14-day free trial and not a forever free plan. But what happens is that after you start that trial, you will have to pay for Shopify to continue to use it.

Their plans are also more expensive than Ecwid in general and they take transaction fees on your sales, it’s very easy to get locked into Shopify since you can’t take an entire Shopify store and embedded it in another solution.

Shopify’s target market is more oriented towards medium and large-sized businesses. It’s not as strong internationally as Ecwid Commerce, and it doesn’t have all the multilingual features that Ecwid has.

I’d say Ecwid is better because It is an amazing solution that is not well known.

Ecwid’s target audience is small and medium-sized businesses, but it’s very accessible to anyone who wants to get started selling online because there’s no big learning curve to understand how their platform works.

It is a software-as-a-service solution, so when you sign up, you automatically get a free plan, and if you want, you can upgrade to a paid plan. Now, whenever there’s a new development or new things available in Ecwid, you automatically have access to them.

Of course, some things are only available in certain plans, it depends on what plan you have, but if there are updates every Ecwid E-commerce user has access to them.

That’s the reality of software-as-a-service solutions. It does not take transaction fees on your sales and it’s a completely E-commerce solution.

With integration, you can sell in multiple places and market your online store easily, whether through Google Shopping or Facebook. Ecwid e-commerce can also be embedded in an existing website, a unique feature of Ecwid. You can also manage your store on the go with your phone.

Is Ecwid Good for Dropshipping?

Dropshipping is a third-party company that is a manufacturer, fulfilment company, or wholesaler which takes care of producing, storing, packing, and shipping products to buyers.

If you are planning to launch your online store but don’t have an inventory, then drop shipping will take care of it.

It’s a way out for you to sell a variety of products without stocking inventory even in your store. Dropshipping will do that for you. All you need to do is market and sell their products as your own.

• Dropshipping acts as a reseller of products.
• It can be used as a drop shipping print-on-demand service.
• You can connect your store to print.
• With drop shipping, you can also connect your store to wholesale 2B.
• You can sell products of another dropship supplier.
• You can also use your product description.
• You can see the supplier’s address as the origin address

Transform Your Sales and Marketing with Ecwid

Without marketing tools, no e-commerce business (or any online business, for that matter) will be complete. Here’s a rundown of what’s available:

• An abandoned cart saver is a tool that encourages consumers to return to complete purchases that have been abandoned.
• Customers punch discount coupons into their shopping carts.
• Customers on your site will like your page or share it with their friends and family using social media tools.
• A Google Shopping ads software that is completely automated
• Through a single dashboard, you can sell through all channels.

Let’s start with the sales channels provided:

• There’s also the Facebook store and integration to consider.
• You can also sell on eBay and other platforms.If you want to merge brick-and-mortar shopping with your online purchases, some of the plans include a point-of-sale (POS) scheme.
• If you want to process transactions for your company in different places, such as at events, a mobile POS is another choice.
• Android and iOS store management software is available to monitor sales and customer service at all times.
• Some of the plans allow customers to build their own branded iOS and Android apps for their stores, giving them another distribution channel.
• Any strategy begins with a fully functional online store.

Then there are the tools that help to improve the sales process:

• Automated tax estimates ensure that the store receives the correct amount of tax by the end. The inventory management tool keeps you informed at all times about how much of each product you have on hand, how quickly you distribute goods to customers, and so on.
• If you intend to sell large quantities of goods wholesale, you can also build wholesale pricing classes.

Sign up for a free trial of Ecwid here if you’re interested. Ecwid has everything you’ll need to start and market your online business.

Ecwid Themes

Do you already have a website or are you working on one with Ecwid? You don’t have to think about a new theme or having a complete website via Ecwid if you’re trying to combine Ecwid with a previously designed and owned website.

This is due to the fact that you have already completed the task. It’s likely that your website is powered by WordPress and that you already have a stunning premium theme.

Some users, on the other hand, want to launch their websites without using a different operating system. It’s logical. What’s the point of having two dashboards running at the same time?

Pre-built designs help you get up and running quickly. If this is the case, you can purchase a theme from the Ecwid app store. Ecwid’s simple store designer has a user-friendly interface for building your store and website from the ground up.

It also includes links to custom theme projects, where you can collaborate with a designer to customize your store and shopping cart to match your brand.

Finally, since Ecwid works well with WordPress, you might look on ThemeForest for a theme designed specifically for the two.

Why Do I Recommend Ecwid?

1. Multi-Channel Selling:

Ecwid allows you to sell through several websites while managing everything from a single dashboard. For example, in just a few steps, you can create an online website on Facebook or even add a button prompting visitors to buy the product from your blog or website.

Amazon, Google Shopping, eBay, Shopzilla, PriceGrabber, Nextag, and Yandex all have Ecwid integrations. There is a market. Ecwid offers a ShopApp, which converts your online website into a smartphone app.

It sounds difficult, but Ecwid takes care of it. Ecwid may also be used to accept in-person payments by combining it with PayPal Here, Square POS, Clover, and Vend.

2. International Selling:

Ecwid has a lot of features that help with foreign sales. Based on your customers’ browser settings, your store will automatically convert to 50+ languages, and your control panel will support over 20+ internatioal languages.

Depending on the user’s position and current exchange rates, Ecwid’s currency conversion software converts the store’s price lists into currencies of over 130 countries.

3. Checkout:

Allow customers to check out as a visitor or sign up for an account. A cool feature here is that Ecwid also includes a built-in automatic tax calculator and a real-time shipping calculator.

Ecwid calculates shipping costs for major postal carriers, such as FedEx, UPS, USPS, Canada Post, and Australia Post, using the customers’ IP addresses. You can also make custom shipping tables, ship your products at flat rates, and arrange for local pickup.

4. Inventory Management:

In your admin, keep track of stock levels. Ecwid automatically decreases inventory whenever a product is sold and displays a “out of stock” mark when your store’s inventory is zero if you specify in-stock amounts for items in your online store.

You may choose to receive alerts via email when inventory levels drop below a certain threshold, giving you enough time for restocking.

5. Marketing:

Use deals and discounts to entice consumers to buy. Create coupon codes, promotional pricing, and bulk discounts. Extensions are needed for certain discounts (e.g., Buy 2, Get 1 free).

To increase sales, Ecwid’s tools for abandoned cart recovery allow you to identify and contact the customers who leave the cart without completing the purchase.

Ecwid Customer Support 

Ecwid’s customer service is outstanding, and it all begins with the personalized onboarding that comes standard with every plan.

They work with you to get your site up and running, integrate it with any other websites you might have, and get transactions flowing smoothly through your site.

Ecwid has a variety of ways for you to contact them for help, in addition to their social media accounts.

There are alternatives for:

• Live chat;
• Phone support;
• Email.

Priority service is only available to users who pay for it, and it places you at the front of the queue if you call.

For those of you who need a little more help, one of the most expensive plans includes a custom creation option. This add-on might be useful if you want to brand your site or address a problem that’s causing it to slow down.

Ecwid User Reviews 

I’ve connected Ecwid to my MailChimp account to make it easy to automatically add event customers to my mailing list for activation in the future. Re-selling to previous customers is always more cost-effective than attracting completely new customers.

Sarah

I wish Ecwid store owners much success! Online ordering is so convenient for people these days and you can reach customers globally like never before. Once you get a rhythm set up for order processing and shipping in Ecwid, you’ll have all the tools you need. Ecwid makes it so you can run a successful small business and keep organized without a large staff to start.

John

Ecwid on YouTube

FAQs:

Can Ecwid integrate with my existing website?

Yes, Ecwid is designed to be highly integrable with any existing site, including those built on WordPress, Wix, and other popular content management systems. You can add it as a new section to your site without having to redesign or redevelop from scratch.

What payment options are supported by Ecwid?

Ecwid supports a variety of payment options including major credit cards, PayPal, Stripe, and many other local payment gateways across the world. This flexibility makes it easy for merchants to accept payments globally.

Is Ecwid mobile-friendly?

Absolutely! Ecwid stores are fully responsive, meaning they adapt to the screen size of the device they are viewed on, whether it's a desktop, a tablet, or a smartphone. This ensures a seamless shopping experience for all customers.

Can I manage my Ecwid store on the go?

Yes, Ecwid offers a mobile app that allows you to manage your store from anywhere. You can add products, process orders, and check inventory directly from your smartphone.

️ What kind of customer support does Ecwid provide?

Ecwid provides extensive customer support through various channels including email, live chat, and phone. Additionally, there is a comprehensive help center that includes guides, tutorials, and FAQs to help users troubleshoot or learn more about using the platform.

Quick Links:

• Printify Review
• How To Launch & Create Profitable eCommerce Store
• AdPlexity Ecommerce Review
• Points When Choosing Your Enterprise E-Commerce Platform
• Ecwid vs Shopify
• Ecwid Pricing And Features

Conclusion: Ecwid Review 2025

Without any thought, I would like to say that Ecwid is one of the best ways to sell online. It is one of the best options available out there, but it takes a slightly different approach: It helps you add an online store right to your existing website.

The best part that I like most about Ecwid is that it offers a Free Plan that lets you try its services for free.

Feel free to share your views about Ecwid reviews right in the comment section below. Don’t forget to use Ecwid coupon codes.