![]() $69 /mo | ||
|---|---|---|
Features |
| Extensive product research tools |
Pros | ✅ Helium 10 offers a free plan with limited features. | |
Cons | ❌ A Higher Price for Full Features | |
Ease of Use | – More complex, with a steeper learning curve. |
Still, figuring out which one is best, Helium 10 vs Jungle Scout?
Well, we have got your back.
Main differences between Helium 10 Vs Viral Launch:
The main differences between Helium 10 and Viral Launch are –
- Helium 10 provides a feature called Refund Genie that allows you to determine how much money you are owed in refunds for damaged products purchased via FBA. Still, Viral Launch does not have any such capabilities.
- Viral Launch provides a free split testing tool that anybody may use to split test and improve their listings, but Helium 10 does not.
- Helium 10 has an Inventory Protector function that safeguards your items from coupon stackers and unscrupulous rivals, while Viral Launch does not.
- Helium 10 provides a complimentary plan, while Viral Launch does not.
Almost every day, I’m asked to recommend the tools I use for Amazon product research and keyword analysis. There are many Amazon seller tools out there, and here is a list of references to help you choose the right tools.
I have tried many product research tools on Amazon sellers to find product listings in the last 4 years. These include Viral Launch Helium 10 AmaSuite, Merchant Words, Scope, AmazeOwl, Amazon sales (Unicron Smasher), etc. After trying Helium 10 Vs. Viral Launch tools:
- Helium 10: A suite of 13 tools (monthly subscription).
- Viral Launch: Includes three tools in my Pro Plan: product research, market knowledge, and keyword research (monthly or annual subscription).
Although it seems quite expensive, I found them very profitable, as my lists had changed based on more accurate data, Helium 10 and Viral Launch introduction had a significant impact on my Amazon sales. It resulted in 49% year-over-year sales since the use of these two tools.
The big difference between Helium 10 and Viral Launch is the accuracy of the data, especially sales estimates and the exact volumes of search terms. The data from all other tools is too inaccurate to be useful. With better sales and better keyword data, I was able to optimize my ads to improve search rankings dramatically.
As a result, I have also terminated my subscription to other tools. This saves me a little money to offset the costs of Helium 10 Vs. Viral Launch. It also saves time when doing my Amazon research and analysis more efficiently because there are only two tools, and I do not have to search through many different platforms to navigate.
Helium 10 vs Viral Launch Overview
Helium10 Overview
Helium 10 is a comprehensive and powerful suite of tools designed to help Amazon sellers optimize, grow, and scale their businesses. With over 30 tools and features, Helium 10 is widely regarded as one of the most complete and data-driven platforms for Amazon FBA sellers.
Whether you’re just starting or are an experienced seller, Helium 10 offers a range of tools to assist you in areas like product research, keyword optimization, listing management, and PPC management.
There are basically more than ten Amazon research tools that can help you make big profits without investing extra money. Helium 10 Toolsuite makes it easier to find tools such as black boxes, X-rays, magnets, etc. We have already seen Helium 10 in BloggersIdeas and explained every tool in detail. Check out our latest Helium 10 Review.
Check our Helium 10 Video Review here..
Ruben Nehemiah, an Amazon seller and entrepreneur with a strong interest in technology and e-commerce, co-founded Helium 10. Ruben’s experience as an Amazon seller, where he witnessed firsthand the difficulties of managing a profitable Amazon business, served as the starting point for his creation of Helium 10.
His dissatisfaction with the dearth of all-inclusive tools to assist sellers in scaling successfully inspired him to create a solution that would enable sellers to enhance product research, streamline operations, and better manage listings.
Helium 10 was founded by Manny Coats and co-founder Guillermo Puyol, who had a dream and a mission to help Amazon sellers rise to the top.
Viral Launch Overview
Viral Launch is an all-inclusive software platform created especially to assist Amazon sellers in growing and optimizing their businesses.
Viral Launch offers a variety of tools and services to help with product research, product launches, keyword tracking, competitor analysis, and much more, regardless of your level of expertise selling on Amazon.
Viral Launch was established with the intention of making product discovery easier and increasing Amazon sellers’ visibility. Since then, it has grown to become one of the most reliable platforms for e-commerce business owners.
It offers a range of tools to support product research, keyword tracking, listing optimization, PPC management, and competitor analysis. Sellers can use Viral Launch to identify profitable product opportunities, optimize their Amazon listings for better visibility, and track keyword rankings.
The platform also helps with market intelligence, giving insights into competitors’ sales and strategies. Additionally, it offers tools for managing PPC campaigns, launching products, monitoring reviews, and expanding internationally.
“We’ve built our business helping Amazon third-party sellers develop wildly successful businesses,”
– said Viral Launch Founder and Chief Executive Officer (CEO) Casey Gauss.
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If you want to upgrade to a payment plan, use the link with the Viral Launch online coupon code to get the following discounts:
Helium 10 vs Viral Launch: Key Features
Helium 10 Key Features

1. Product Research:
- Helium 10:
- Black Box: A powerful product research tool that allows sellers to filter through millions of Amazon products based on specific criteria (e.g., sales volume, price, competition).
- Xray (Chrome Extension): A browser extension that gives users real-time product data while browsing Amazon, including sales estimates, revenue, and competition.
- Trend Tracker: Helps identify trends and analyze historical data to predict future product performance.
2. Keyword Research:
- Helium 10:
- Magnet: A powerful keyword research tool that allows users to discover high-traffic, relevant keywords for their products, helping to optimize product listings.
- Cerebro: A reverse ASIN lookup tool that shows which keywords competitors’ products are ranking for. This tool helps sellers find valuable keywords for their listings.
- Index Checker: Verifies whether Amazon’s search engine indexes the keywords you are targeting.
3. Listing Optimization:
- Helium 10:
- Scribbles: A listing optimization tool that ensures you include the right keywords in your title, bullet points, and description for better search rankings.
- Frankenstein: A keyword processor that helps organize and clean up large lists of keywords, which can then be used in listings for maximum optimization.
- Index Checker: Allows sellers to check if their listings are properly indexed for the keywords they are targeting.
4. Product Launch & Reviews:
- Helium 10:
- No Dedicated Launch Service: Helium 10 does not provide a specific product launch service but does offer listing optimization and keyword research to support a product’s launch.
- Follow-up Email Automation: Helium 10’s Follow-Up tool allows sellers to automate review requests, which helps build social proof for newly launched products.
Viral Launch Key Features

1. Product Research:
- Viral Launch:
- Market Intelligence: Provides deep insights into product sales trends, demand, competition, and profitability. It’s ideal for assessing product viability before committing to it.
- Product Discovery: Helps sellers identify profitable products based on demand and competition, with a focus on uncovering new market opportunities.
- Competitor Tracking: Allows sellers to track competitors’ product performance to stay competitive.
2. Keyword Research:
Viral Launch:
- Keyword Research: Provides keyword suggestions, search volume, competition, and relevancy, helping sellers choose the best keywords to include in their listings.
- Keyword Tracker: Tracks the performance of chosen keywords over time, showing changes in ranking and the overall effectiveness of your keyword strategy.
3. Listing Optimization:
Viral Launch:
- Listing Builder: Helps sellers create optimized product listings by recommending relevant keywords and ensuring that the listing is optimized for Amazon’s algorithm.
- Listing Analyzer: Provides suggestions for improving listings by analyzing keyword density, product title, and overall structure.
4. Product Launch & Reviews:
Viral Launch:
- Product Launch Services: Viral Launch excels in product launch support by offering Launch services that generate initial sales, reviews, and visibility for new products.
- Review Generation: Provides tools and strategies to help sellers obtain reviews for new products, which is crucial for building credibility and increasing organic sales.
Helium 10 vs Viral Launch Pricing
Helium 10 Pricing

| Plan | Price (Billed Annually) |
|---|---|
| Diamond | $229/month |
| Platinum | $79/month |
| Starter | $29/month |
Viral Launch Pricing

| Plan | Monthly Price | Annual Price (Equivalent Monthly) | Key Features |
|---|---|---|---|
| Essentials | $69 | $690 ($57.50/month, ~17% savings) | Product Discovery, Market Intelligence, search volume estimates |
| Pro | $99 | $990 ($82.50/month, ~17% savings) | Everything in Essentials, plus Competitor Intelligence, Listing Builder, Listing Analyzer, Keyword Research |
| Pro Plus Ads | $199 | $1,990 ($165.83/month, ~17% savings) | Everything in Pro, plus PPC automation, advertising analytics, campaign monitoring |
| Market Intelligence (Standalone) | $25 | $252 ($21/month, ~16% savings) | Chrome extension for product research, sales estimates, trends, AI-driven insights |
Helium 10 vs Viral Launch: Pros & Cons
Pros & Cons Of Helium 10
Pros & Cons Of Viral Launch
Business Lesson: You can’t grow a successful business based on the merit of your product alone.
What Industry Experts Say About Helium 10:
A good portion of our entire accounting client base has been long-time Helium 10 customers, and they use it as a vital tool in their business tech stack. The numbers show this. A glance at their books, and you’ll see that folks who not only buy, but really use, the entire suite of tools, make more money AND are more profitable.
Jeremiah Kovacs — Amazon Accounting Specialist
In the past, I paid hundreds of dollars per month for different tools that, when combined, are not as effective as Helium 10 is. You know a tool is good when you open it every single day and use it for a variety of different things – Product research, keyword research, keyword tracking, overall profit, and the list goes on. With the benefits Helium 10 has to offer, I keep finding keywords and product gems all the time – Just finding one good product or one strong keyword that was overlooked by others can easily be worth the yearly cost of Helium 10.
Tomer Rabinovich — TopDogSummit
What customers are saying about Viral Launch
Helium 10 Vs Viral Launch FAQs
✌What is Helium 10 used for?
Helium 10 is an all-in-one tool for Amazon sellers that offers product research and business management tools to FBA sellers. You can bring your product ideas and do thorough keyword research along with that you can also optimize listings and manage all your business’s resources.
✅Is Viral Launch legit?
Viral Launch is a similar tool to Helium 10 and Jungle Scout. The features provided by this tool are effective and really useful for Amazon sellers so I’d say it is a pretty legit tool.
Is Helium 10 X-ray accurate?
Helium 10 claims that their X-ray feature tool is 97% accurate which is a really good number considering many other tools provide less than its accuracy.
How much does Viral Launch cost?
Viral Launch offers 5 plans. First one MI Extension which costs $22/mo, the second one Beginners which costs $42/mo, the third one Pro which costs $71/mo, the fourth one Brand Builder which costs $106/mo, and the last one Kinetic which costs $166/mo. They also offer a 14-day free trial.
What does Viral Launch Market Intelligence mean?
Viral Launch Market Intelligence helps you find profitable products to buy and sell on Amazon. It also provides information on historical trends, monthly sales, monthly income, sales over the past 12 months, etc.
Is Helium 10's data correct?
Yes, it uses proprietary algorithms and receives data directly from Amazon.
Can I get an annual subscription to Helium 10?
Yes, you can pay in whatever manner you like either pay on a monthly basis or subscribe to an annual discount.
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Conclusion: Helium 10 vs Viral Launch | Which One to Choose?
Which one of these product research tools is better? Helium 10 Vs. Viral Launch. Undoubtedly, Helium 10 is one of the best and most powerful software tools for Amazon marketers to help you find high-level keywords, spot trends, spot competitors, and optimize the list of products sold.
If you’re already selling or intending to start with Amazon, it’s time to begin with Helium 10, as it’s one of the best tools for saving time and generating more sales and conversions.
We strongly recommend Helium 10, but if you do not want to take any risks, start with the free plan. With the free package, all features and paid versions can be viewed. Both of these Amazon seller tools are amazing. We hope that this comparison test will help you understand the tool better.
You can check out Helium 10 here. Or you can connect with them on their social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and Youtube.
You can check out Viral Launch here. Or you can contact them on their social media handles such as Facebook, Instagram, Twitter and Youtube.

