Features |
| – Conduct product research on trending products. |
Pros | ✅User-friendly, great for beginners. | ✅ It can be overwhelming for new users. |
Cons | ❌ Limited features for advanced sellers. | ❌ Steeper learning curve, may overwhelm beginners. |
Ease of Use | – More complex, with a steeper learning curve. |
When it comes to growing your Amazon business, having the right tools can make all the difference. Two of the most popular platforms for Amazon sellers are Sellics vs Helium 10, both of which are packed with features that can boost your product listings and sales.
However, with so many similarities, it’s challenging to determine which one is better suited to your needs. 🤔
In this comparison, I’ll break down the key differences between Sellics vs Helium 10, so you can make an informed choice. If you’re starting or looking to level up your game, I’ve got you covered! 🚀💡
Bottom Line: Sellics is an all-in-one solution for Amazon sellers. Features like product detector, niche analyzer, spy tool and much more, is what makes it one of the best in the market. Become an amazing Amazon seller with Sellics today.
Sellics Vs Helium 10 [2025]: In-Depth Comparison
What is Sellics (Perpetua)?
Sellics is a comprehensive application for Amazon sellers that enables them to manage all aspects of their Amazon business, including keyword tracking, PPC management, performance statistics, and product research. There are two main editions available: Vendor Edition (for direct sellers) and Seller Edition (for FBA sellers).
Its Business Intelligence dashboard, which offers comprehensive sales and profitability data, Automated Repricing to maintain product competitiveness, and PPC management to maximize advertising campaigns, are a few of its notable features.
Sellics is a comprehensive platform for Amazon sellers seeking an integrated solution, as it also offers tools for listing optimization and keyword tracking.
What is Helium 10?
Helium 10 is a highly popular platform, particularly among Amazon sellers who focus on product research and SEO optimization. Known for its extensive suite of tools, Helium 10 provides features such as Black Box (for product research), Cerebro (for reverse ASIN keyword research), Magnet (for keyword research), and Adtomic (for PPC management).
It also includes listing optimization tools like Frankenstein and Scribbles, along with Xray (for market intelligence). Helium 10 is particularly renowned for its powerful keyword tracking and market research tools, which help sellers discover high-demand products and optimize their listings for better visibility on Amazon.
Sellics Vs Helium 10 Pricing Plans
Sellics (Perpetua) Pricing
| Plan | Monthly Fee | Ad Spend Limit | Key Features |
|---|---|---|---|
| Essentials | $695 | Up to $10,000 | Includes all Essentials features plus hourly reporting, share-of-voice insights, revenue analysis, and client success team support |
| Growth | $695 + % of ad spend | Over $10,000 | Includes all Essentials features plus hourly reporting, share-of-voice insights, revenue analysis, client success team support |
| Premium | Custom | Over $500,000 | AI-powered bid optimization, automated keyword harvesting, performance reporting, and onboarding support |
Helium 10 Pricing
| Plan | Monthly Fee | Annual Fee | Key Features |
|---|---|---|---|
| Free | $0 | $0 | Limited access to tools like Black Box, Xray, Cerebro, Magnet, and Listing Analyzer. |
| Starter | $39 | $349 | Includes tools like Black Box, Xray, Cerebro, Magnet, and Listing Analyzer. |
| Platinum | $99 | $948 | Adds features like AI-powered advertising, Alerts, and Inventory Management. |
| Diamond | $279 | $2,748 | Includes all Platinum features plus advanced analytics, multiple users, and managed refund service. |
Top Features of Sellics vs Helium 10
Sellics
Sellics provides a comprehensive suite of features to help Amazon sellers manage and grow their businesses. Some of the top features include:
1. Product Research
It provides powerful product research tools to help sellers identify profitable products in Amazon’s vast marketplace.
Analyzing a range of data points, including demand, competition, and profit margins, helps sellers spot trending items with high demand but low competition. This is essential for finding products that are more likely to generate sales and succeed on Amazon.
2. Keyword Tracking
It offers comprehensive keyword tracking features, enabling sellers to monitor keyword rankings and optimize their product listings accordingly.
By tracking the performance of specific keywords, sellers can identify opportunities to improve their listing visibility and drive more traffic. The tool provides detailed reports on keyword performance, enabling users to refine their SEO strategy for improved search rankings on Amazon.
3. Business Intelligence
One of the standout features of Sellics is its Business Intelligence dashboard, which provides a comprehensive view of sales, profits, inventory, and overall business performance.
This tool pulls in data from Amazon and consolidates it into easy-to-understand reports and visualizations.
Sellers can track their financial health in real-time, monitor cash flow, and make informed decisions about inventory restocking, pricing strategies, and marketing efforts.
4. Listing Optimization
Sellics helps sellers optimize their product listings for better performance on Amazon. Through its Listing Optimization tools, it suggests improvements for product titles, descriptions, bullet points, and images based on the most relevant and high-performing keywords.
It helps users ensure that their listings are fully optimized for search engine optimization (SEO), improving visibility in Amazon’s search results.
5. Competitor Analysis
Sellics offers robust competitor analysis tools that enable sellers to track and monitor their competitors’ activities. By examining competitors’ pricing strategies, product listings, and customer feedback, sellers can identify potential opportunities or weaknesses in the market.
Helium 10
1. Profitability Calculator
The Profitability Calculator helps sellers estimate their potential profit margins by factoring in Amazon fees, shipping costs, and other expenses. It’s an essential tool for evaluating whether a product is worth selling and for understanding the cost breakdown before launching it.
2. Helium 10 Chrome Extension
The Helium 10 Chrome Extension enables sellers to access key tools, including Xray, Profitability Calculator, and Cerebro, directly from their browser. It makes it easy to analyze products, track sales, and research keywords without leaving Amazon’s platform.
3. Listing Optimization
Frankenstein is a keyword processor that allows sellers to streamline and organize large keyword lists. Scribbles helps optimize Amazon listings by guiding sellers in using the right keywords in titles, bullet points, descriptions, and backend search terms. This ensures that product listings are SEO-friendly, improving rankings in Amazon search results.
4. PPC Management (Adtomic)
Adtomic is Helium 10’s all-in-one PPC management tool. It automates and optimizes Amazon PPC campaigns by adjusting bids and keywords in real time. Sellers can track their campaign performance and make data-driven decisions to optimize their return on investment (ROI) from ad spend.
5 Keyword Research
Magnet is Helium 10’s powerful keyword research tool, helping sellers find the most relevant and high-traffic keywords for their listings. Cerebro, on the other hand, is a reverse ASIN tool that enables sellers to spy on competitors’ best-performing keywords. This helps improve product visibility by optimizing listings with the most effective keywords.
Factors of Sellics vs Helium 10
Helium 10
Helium 10 provides a comprehensive suite of tools designed to cover almost every aspect of Amazon selling. These tools cater to sellers at different stages of their journey, from product research to listing optimization and even inventory management. Some of the standout features include:
- Black Box: A product research tool to find profitable opportunities based on market trends, competition, and profitability.
- Cerebro: Helps sellers with reverse ASIN lookups to analyze competitor keywords and understand which keywords are driving traffic.
- Magnet: A keyword research tool that generates thousands of relevant keywords to help optimize listings.
- Scribbles: Ensures all relevant keywords are incorporated in product listings while adhering to Amazon’s guidelines.
- Profits: A financial analytics tool that helps sellers understand their profitability after factoring in costs and fees.
- Follow-Up: An email automation tool designed to enhance customer communication and boost reviews.
- Adtomic: Offers PPC campaign management for Amazon, helping sellers optimize ad performance.
Perpetua
In contrast, Perpetua is heavily focused on advertising optimization, specifically for Amazon and Walmart. It provides AI-powered tools that are especially useful for managing and optimizing PPC campaigns:
- AI-Powered Campaign Management: Uses machine learning to automate PPC campaign optimization by adjusting bids, targeting keywords, and allocating budgets.
- Advanced Analytics Dashboard: Gives in-depth performance insights, helping sellers fine-tune their advertising strategies.
- Dayparting: Enables time-based adjustments to optimize ad spend based on peak shopping hours.
- Share of Voice Analysis: Provides insights into a seller’s market share relative to competitors.
- Walmart Advertising Support: Extends advertising capabilities to Walmart, a benefit for sellers on both platforms.
- Automated Keyword Harvesting: Continuously finds and targets new, relevant keywords to improve ad performance.
- Performance Forecasting: Uses historical data to predict ad performance, aiding strategy development.
Ease of Use
Helium 10:
Helium 10 offers a user-friendly interface with a clean and organized dashboard, making it easy to access various tools. However, the large number of features can be overwhelming, especially for new users, who may require some time to become familiar with the platform.
The advanced tools, such as Cerebro and Black Box, offer numerous options and filters, which may require a learning period to understand fully. The platform is well-integrated, enabling users to transition smoothly between different tools.
Additionally, customizable dashboards provide the benefit of focusing on the tools users use most often. Moreover, Helium 10 offers extensive learning resources, including tutorials, guides, and tooltips, which are helpful for mastering the platform.
The Chrome extension also makes it convenient for users to do research directly on Amazon pages, adding a layer of ease to the experience.
Perpetua:
Perpetua is designed with simplicity and specialization in mind. It features a clean and streamlined interface, with a primary focus on PPC management, making it particularly easy to use for sellers specifically interested in advertising.
The AI-driven automation simplifies many tasks, reducing the need for manual intervention and significantly easing the learning curve. Visual reporting is another highlight, as performance data is presented in clear, easy-to-understand charts and graphs, making trend analysis quick and intuitive.
However, Perpetua’s reliance on automation means that users may have limited manual control over certain tasks, which could be a drawback for those who prefer more hands-on management.
While the AI features simplify tasks, users will need some time to understand how to use these automated features effectively for optimal results.
Overall, Perpetua is highly user-friendly for those focused on PPC but may not offer the same level of customization as Helium 10.
Pros & Cons of Sellics vs Helium 10
Sellics
Pros
- Powerful Business Intelligence Dashboard
- PPC Campaign Optimization
- Automated Repricing
- All-in-One Solution
Cons
- Limited International Support
- Limited Customization
Helium 10
Pros
- Powerful Product Research
- Advanced Keyword Research
- Market Intelligence
- Profitability Calculator
Cons
- Occasional Data Inconsistencies
- Limited International Market Support
Learning Resources
Helium 10:
Helium 10 provides a comprehensive range of learning resources designed to support sellers at every stage of their journey. For beginners, the Freedom Ticket course is a valuable resource, offering in-depth education on Amazon selling, from account setup to advanced strategies.
The Helium 10 Academy further enhances learning, providing an extensive library of video tutorials and guides on using various tools and growing an Amazon business.
In addition to these, Helium 10 hosts regular webinars that cover platform features, selling strategies, and marketplace trends, keeping sellers up to date.
The blog is frequently updated with helpful articles on Amazon selling tips and industry trends, while the YouTube channel provides walkthroughs of tools and discussions on strategies. The “Serious Sellers Podcast” features expert insights, which is another great resource for learning.
For those who prefer written content, user manuals provide detailed documentation on the tools, and the community forums offer a place for sellers to exchange ideas and ask questions, which helps create a learning environment beyond just platform use.
Perpetua:
Perpetua’s learning resources are more focused on advertising optimization and platform usage, reflecting its specialized nature.
The Perpetua Academy offers online courses that delve into Amazon advertising strategies and best practices, making it an ideal resource for sellers seeking to enhance their PPC campaigns. Webinars are held regularly, covering topics such as PPC strategies, platform updates, and advertising trends.
Additionally, Perpetua provides case studies that showcase successful advertising campaigns and strategies, serving as valuable examples for sellers. The best practice guides outline how to optimally utilize the platform’s features, while the video tutorials provide step-by-step instructions on using various Perpetua tools.
Perpetua also offers a knowledge base, a searchable database containing articles and FAQs, which enables self-service learning. For higher-tier clients, strategy sessions offer personalized learning opportunities with account managers to further optimize campaigns.
Quick Links:
- Asinkey Review
- SellerSpirit Review
- AmazVol Review
- Quantify Review
- HelloProfit Amazon Analytics Review
Quick Overview of Sellics vs Helium 10
| Feature | Helium 10 | Perpetua |
|---|---|---|
| Primarily Amazon, with limited Walmart support | All-in-one Amazon seller toolkit | Amazon & Walmart advertising optimization |
| Key Strengths | Product research, keyword optimization, listing management | AI-driven PPC management, advanced analytics |
| Pricing | Starts at $39 | Starts at $695/month |
| Free Access | Free plan available | Demo available |
| Customer Support | Email, live chat, phone support | Email, live chat, dedicated account managers |
| Refund Policy | 30-day money-back guarantee | No refunds offered |
| Target User | New to experienced Amazon sellers | Intermediate to advanced advertisers |
| Marketplace Coverage | Primarily Amazon, limited Walmart support | Amazon and Walmart |
| AI Integration | Moderate | Extensive |
| Additional Services | Freedom Ticket course, Helium 10 Academy | Email, live chat, and dedicated account managers |
Conclusion: Sellics Vs Helium10 (Our Recommendation)
Which is better? Compare both Sellics vs Helium 10. Sellics is a great tool, in our opinion, because it contains all the analysis software you need for Amazon in a unique and powerful package. Get all the information and efficiency indicators you need to grow your Amazon business.
You have the opportunity to deepen your understanding and understand the basics of efficiency.
In the comments section below, let me know what you think of the three tools and what you liked best.
