New data from BrightEdge spotlights YouTube’s edge. The platform grabs 200 times more citations in AI search than TikTok, Vimeo, or Twitch.
This holds across ChatGPT, Perplexity, and Google AI Overviews. Analyzed from May 2024 to September 2025, the findings show YouTube’s 20% average share. Marketers see it as a must for video strategy.
AI favors tutorials and demos. Brands skip YouTube at their peril.
YouTube AI Search: YouTube’s Citation Surge in AI Tools
YouTube shines in generative search. It leads with 29.5% of citations in Google AI Overviews. Rivals lag far behind. Vimeo and TikTok each claim just 0.1%. Dailymotion and Twitch score zero.
Citations grew 100% weekly in ChatGPT. A 32.8% dip hit AI Overviews lately, but YouTube stays top. Perplexity cites often—over five per answer. ChatGPT mentions brands in one in five responses. This boosts YouTube as AI’s video king.
- Also read about: AI Search 2025: Google Launches Search Live with Voice & Camera
Breakdown of Citation Shares
BrightEdge’s AI Catalyst tool crunched the numbers.
Key stats highlight the gap:
- Overall Share: YouTube at 20% average; 200x ahead of others.
- Google AI Overviews: 29.5% for YouTube; down 32.8% recently but still leads.
- ChatGPT Growth: 100% weekly citation rise; links in 2 of 10 mentions.
- Perplexity Focus: Over 5 citations per answer; brands in 1 of 5 responses.
- Rivals’ Lows: TikTok and Vimeo at 0.1%; Twitch and Dailymotion at 0%.
Marketers’ Playbook for AI Video Wins
YouTube turns into search gold. Focus on how-to videos. Product reviews draw citations. Instructional content rules queries. Brands build authority here. Optimize for AI pulls.
Transcripts help summaries. Google eyes video more—up 25% since 2024. E-commerce overlaps drop to 7%. But overall top-10 ranks rise to 24.5%. Double down on YouTube. Create quality clips. Watch AI discovery soar.
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