TikTok has introduced new updates to its TikTok Smart+ AI Campaigns, giving advertisers more control and advanced tools to optimize their placements this holiday season.
The platform seeks to combine automation with customization, helping brands improve results while reducing manual effort.
Enhanced Control and Customization in Smart+ Campaigns
- One Buying Experience: Advertisers can choose to fully automate, partially automate, or manually control each campaign element such as targeting, budget, and creative assets.
- More Control: Granular control now allows adjustment of each module, enabling fine-tuning or full automation using TikTok’s AI.
- Customized Measurement: Enhanced analytics let advertisers perform more detailed split tests to measure what drives results.
- Symphony Automation Integration: New AI tools generate and optimize creative content, including recommending high-performing videos, resizing, refreshing music, translating, dubbing, and improving video and image quality automatically.
Early testing shows advertisers have experienced a 54% boost in conversions and a 27% reduction in cost per action when using these new AI-driven features.
Also read about: TikTok AI Ads 2025: Expands Ads Mimicking Real Creators for Speed
Why Marketers Should Use TikTok’s AI-Powered Tools
- Automating parts of your campaign can save valuable time while ensuring ads are shown to the best possible audience.
- Custom control means you can decide which parts to automate and where to remain hands-on for strategic adjustments.
- AI-driven video enhancements help keep content fresh and engaging without extra effort on your part.
- Improved measurement capabilities help you better understand campaign effectiveness and optimize accordingly.
Key Specifications of TikTok’s Smart+ AI Tools
- Automated or manual modulation of targeting, budget, and creative assets.
- Integration of Symphony AI tools that recommend and improve videos based on performance data.
- Video enhancements including resizing, music updates, translation, dubbing, and quality boosts.
- Advanced split testing for deeper campaign insight.
- Early results indicate strong performance uplifts and cost savings.
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