Facebook has announced three important changes to Branded Content on its platform.
These updates aim to grow branded advertising, make it easier for more creators to participate, and improve transparency and policy enforcement.
The changes mark a significant step to help businesses and publishers scale their advertising efforts more effectively.
Facebook Branded Content Changes: Key Highlights
Facebook has expanded the availability of its Branded Content tools beyond verified Pages and Profiles. Now, unverified Pages and Profiles can apply to use Branded Content tools.
Some Pages may also receive automatic access based on their likelihood to use the tool effectively.
The Branded Content tag itself has changed from “With” to a clearer “Paid” label. This highlights the commercial nature of posts and promotes transparency for users seeing the content.
Changes at a Glance:
- Unverified Pages and Profiles can apply for Branded Content access
- Eligible Pages get notified with the Branded Content handshake icon
- The tag for branded posts is now a “Paid” label for clarity
- Available immediately on iOS and Facebook Web, Android to follow
Also read about: Meta AI Content Labels Expand on Facebook, Instagram, Threads
Simplified Policies and Enforcement
Facebook has relaxed restrictions on logos, watermarks, and graphical overlays. Creators can now keep these on videos for the whole duration, except the first three seconds, making branding more flexible.
For policy violations, Facebook now sends notifications explaining required fixes instead of immediately removing posts.
Non-compliant posts are hidden from News Feed but remain on the Page until corrected, helping creators fix issues without losing content.
Key Updates:
- Logos and overlays allowed throughout videos, minus the first 3 seconds
- Violating posts hidden from Feed but stay on Page with notifications
- Clearer branded content policy language for easier understanding
- Aim to boost adoption and compliance
Summary Table: Old vs. New Facebook Branded Content
| Feature | Old Policy | New Policy (2025) |
| Access | Verified Pages/Profiles only | Also unverified can apply, auto invites |
| Tag Label | “With” (co-branding) | “Paid” (clear commercial disclosure) |
| Logo/Overlay Use | Limited duration on videos | Allowed entire video except first 3 sec |
| Policy Enforcement | Immediate post removal | Notifications, hidden from News Feed until fixed |
Summary
Facebook’s 2025 branded content updates make it simpler and clearer to share sponsored content.
Expanded access, better transparency with the “Paid” tag, and flexible brand overlays will help marketers and creators grow their presence and revenues on the platform confidently.
More News To Read:
