Adobe is taking a major step to simplify and speed up content creation for brands.
At the Adobe MAX 2025 conference, the company announced new AI tools and AI agents that integrate directly into content workflows.
The goal is to help creative and marketing teams keep up with the rising demand for content across digital channels.
Adobe has added generative AI, automation and powerful integrations with platforms like Amazon Ads, Google, TikTok and LinkedIn. These updates make it easier to produce, manage and activate content at scale.
New AI Features in Adobe GenStudio
Adobe announced expanded features inside GenStudio, focusing on faster production and smarter automation. The updates aim to help teams create thousands of assets quickly and keep them aligned with brand rules.
Key GenStudio Updates
- Firefly Creative Production for Enterprise now resizes and reframes large batches of assets in minutes.
- Workflow builder lets teams create repeatable production workflows.
- Integrations with Adobe Experience Manager Assets and Frame.io for easy import and export.
- 20+ AI production actions, including object compositing and brand safety checks.
- Content Production Agent (beta) generates ads, emails and channel-ready content from a simple marketing brief.
- Firefly Services APIs now support video reframing and object compositing.
- Content Authenticity API adds digital credentials to protect brand trust.
Also read about: 10 Excellent WordPress Plugins for Effective Content Marketing
Better Connections With Major Ad Platforms
Adobe also expanded GenStudio for Performance Marketing with new and deeper platform integrations. These features help brands assemble and activate campaigns directly from Adobe tools.
New and Expanded Integrations
- Amazon Ads: Activate display ads instantly (available now).
- Innovid: Activate and measure display ads with insights (in beta).
- Google Campaign Manager 360: Activate video ads (coming soon).
- LinkedIn Campaign Manager: Export ads and optimize with performance data (available now).
- TikTok: Create and run image/video ads with insights (in beta).
Adobe also introduced Firefly Foundry, a service that lets companies build their own custom AI models.
These models are trained on a brand’s own assets and support images, video, audio, vector and 3D content.
With these upgrades, Adobe positions itself at the center of the AI content creation ecosystem—helping brands produce more content, faster, and with greater control.
More news to read:
