TikTok has launched a new Holiday Hub to help brands plan stronger Christmas and year-end campaigns on the platform.
The hub gives marketers simple tools and tips to turn TikTok views into real sales during the festive shopping rush.
TikTok For Christmas Campaigns: TikTok Holiday Hub launch
TikTok’s Holiday Hub brings together guides, checklists and creative tools for brands that want to run holiday ads and TikTok Shop campaigns.
The content is designed for both big brands and small businesses, with a focus on easy steps and quick setup.
Key points about the hub:
- Dedicated holiday marketing guide with campaign tips.
- Central hub for ad planning, creative tools and best practices.
- Strong focus on TikTok Shop and in-app shopping features.
- Guidance on using AI-powered ad tools to improve targeting and performance.
- Advice on working with creators through TikTok’s creator marketplace.
Also read about: TikTok Smart+ AI Campaigns 2025: New Tools for Advertisers
Why TikTok matters for holiday sales
TikTok shares new stats to show how strongly holiday shoppers respond to content and products on the app. These numbers highlight why brands should include TikTok in their Christmas marketing mix.
Key performance stats:
- 3 in 4 TikTok users say they are likely to buy from a brand they have seen on TikTok Shop.
- 88% of small businesses using TikTok Shop say it helped them sell more products.
- 80% of users took an action after seeing holiday content on TikTok, such as searching, saving or buying.
- TikTok users increasingly use the app to discover gift ideas and research products before buying.
For brands, this means TikTok is one of the best places to put products in front of ready-to-buy shoppers during the festive season. Using the Holiday Hub, advertisers can build simple, creative campaigns that boost visibility, engagement and sales at the end of the year.
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