Threads Is Now Open for Business Advertisers
Meta just flipped the switch on Threads advertising worldwide. After months of testing, the company completed the global rollout of ads on Threads in the first week of February 2026.
This move signals that Meta believes Threads has earned its place as a serious social platform — not just a Twitter alternative that people dabble with.
For marketers, this opens a fresh advertising channel with less competition than Facebook or Instagram. Early movers on Threads ads will likely enjoy lower costs per click and higher engagement while the platform is still growing.
Threads is particularly strong for real-time conversations and breaking news discussions, making it ideal for brands that want to be part of live cultural moments.
More people are turning to Threads over X (formerly Twitter) when major news breaks, and that audience migration is accelerating.
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Facebook Limits Outbound Links — Here Is What to Do
At the same time, Facebook made a quiet change that affects every brand page. The platform now limits the number of outbound links a post can contain.
Posts with multiple external links see significantly lower organic reach. This means the old strategy of posting a link to your blog with a short caption is losing power fast.
Marketing expert Michael Stelzner broke down what this means: brands need to lead with native content on Facebook — videos, carousels, and text posts that keep people on the platform — and save the link drops for the end of the conversation or for Stories and paid posts.
This shift mirrors what Instagram did with its Reels-first algorithm years ago. The rule is the same across Meta platforms now: give first, link later. Brands that adapt this approach will keep their reach while others watch their numbers fall.
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