Looking for the best sales funnel software? I will share my favorite sales funnel builders.
Wondering what a sales funnel is? Before delving into the details of various sales funnel builders, let me first explain what a sales funnel builder is.
If you are from sales or marketing, you should be aware that leads typically go through several stages before converting into customers.
Moreover, the complexity of a product or service plays a major role, and based on that, a lead may take longer to get nurtured and converted successfully.
When you set up a sales funnel correctly, the buyer’s journey is streamlined, and the user has a better overall experience.
The sales team effectively guides them through the funnel and helps them with what they are looking for.
When someone is interested in your business, they are more likely to make a purchase. Sometimes, pleased with the services or offerings, your potential customers will turn into loyal ones.
Hence, all you need to do is set up a great sales funnel and attract customers to it.
A sales funnel comprises a series of steps comprising several marketing aspects. They define the stages through which a buyer shifts from the first time he visits a website until when he makes a final purchase.
Different marketing aspects included in the sales funnel are landing pages, social media campaigns, email, etc.
Sales funnel software provides a more holistic view of the marketing and sales efforts at a glance. However, not every sale funnel has a funnel view feature, but most of the software I will discuss has.
The Best Software to Build a Sales Funnel
A lot of considerations are made before choosing the best sales-to-funnel software. Reliability, value for money, economical, all-in-one platform, ease of use, integration, pre-built marketing pages, etc.
These are some of the features that you will need. However, there are others as well.
A decent sales funnel software allows a user to design webpages rapidly without requiring any coding experience. It also allows users to build memberships, send emails to follow up, host online courses, process payments, and more.
Let us go through the promising sales funnel software and builder that the users must try this year. Create a sales funnel rapidly.
Find the list of best sales funnel software below and know about them to pick the best one for you.
Sales Funnel Examples
Some of you may be wondering, “What does an average sales funnel look like?” and ‘How can I create an efficient sales funnel?’
Even while each company’s sales funnel will have its own unique appearance, the vast majority of them will contain common components, such as a sign-up form and email communication with customers.
If an entrepreneur were to offer online training courses in marketing, their sales funnel might look something like this:
A user views an advertisement on Facebook that offers SEO suggestions and includes a call-to-action that states: Download the comprehensive version of my tutorial on SEO.
The user is taken to a landing page where they can download the guide and choose to sign up for the entrepreneur’s email updates.
The following day, she receives a newsletter with a link to all available courses.
The users enroll themselves in one of the classes.
She continues to receive newsletters offering discounts on course fees, and she decides to re-enroll in the course.
The entrepreneur will be able to clearly identify where consumers are leaving off and where they are converting, as all actions in the buyer’s journey will be tracked in the sales funnel software the entrepreneur uses.
Because sales funnel builders typically include features such as landing page editors, email marketing services, and even a platform that can be used to host webinars and courses, she has everything she needs in one place, which is undoubtedly more cost-effective than setting up all of this on multiple platforms.
I’m not sure about you, but I’m starting to see some genuine benefits to having all your marketing efforts in a single location, particularly if the sales funnel software has its own CRM.
But should you really cancel all of your existing subscriptions to make room for sales funnel software? My detailed list of the best sales funnel builders will provide you with the answer.
What Are My Criteria For Choosing the Best Sales Funnel Builder?
Years in business: How long has the software been around? The longer it is, the more stable it becomes.
Benefits and Unique Selling Proposition: We also want to ensure that it’s been updated with changes in technology and websites. It should have features and benefits that will help you build a website. What does this software do that other sales funnel software doesn’t?
All in one better solution – a software that does one thing or one that does many things? Does the software you are looking at solve your problems?
Ease of use: Is it too hard for a beginner to use? No, Not at all.
Affordability and Cost-effectiveness: What do other people think about the cost of this software compared to others?
15 Best Sales Funnel Builders and Software 2025 (Free & Paid)
1. Get Response
If you have a marketing background and have been involved in the process for quite some time, then you must already have an idea of the platform.
Get Response is a great tool for email marketing, and it also has autoresponder capability.
Another reason for choosing this platform is that it offers exciting features and is one of the most affordable options available. Besides using it for email marketing, marketers can also use this tool for other purposes.
Features
Explore the platform’s features to discover its capabilities.
Email Marketing—Other similar platforms available either have an inbuilt email marketing service feature or require the integration of one. However, the case is different when it comes to getting responses. This platform allows advanced email-related activities and offers much more than any other option. Several email templates and other elements ensure that every deliverable is of high quality.
Page Templates—The platform claims to provide templates for sales pages that are attractive and focus mainly on conversions. You can also customize them to your needs.
Autofunnel provided—One of the platform’s best features is the ability to create auto funnels, host webinars, create lead funnels, and more. Sales funnel generators with automated systems are available to help you build sales funnels quickly.
E-Commerce Store—Yes, this is true. The platform also allows you to sell your products online through the provided online store mechanism. Follow a few steps, and your store is ready to go live in minutes.
Team Management—This is a collaboration feature that lets you manage your entire team. It is helpful when you work for numerous clients. The CRM, on the other hand, provides detailed insights into leads, enabling you to learn more about them, including their location, workplace, and current stage.
It is one of the best sales funnel-building tools and one of the most famous platforms used by tons of marketers. Business owners and marketers can accomplish a great deal more than they think.
It enables the creation of landing pages, webinars, and sales pages, as well as the development of sales scripts, online courses, and affiliate management. It also trains its users to use everything.
ClickFunnels is always compared equally to Kartra, but the fact is undeniable that Kartra has more features. But ClickFunnels has also helped several entrepreneurs become millionaires in almost every niche.
Features
Pre-built templates – Several templates are built in the software, ready to help marketers build sales funnels, even the complex ones, for their business. The best part is that you can do so even if you don’t have any knowledge of how to build a sales funnel.
Affiliate Management Software – Business owners can easily assign varied affiliate links to numerous marketers. This helps to run affiliate programs for several products.
Drag and drop feature – ClickFunnels allows its users to easily drag and drop elements into their funnel and build it in seconds. You are not required to have any coding knowledge. You can also split-test the two variations of sales funnels to observe which one delivers better results.
Funnel Sharing – This feature allows you to share your marketing or sales funnel with your partners or clients. They can choose to either download it or keep it in their account and view it frequently.
Membership Site – Clickfunnels allows the creation and marketing of an online course. An external course platform is not needed in the process.
Funnel Flix – ClickFunnels is often referred to as the Netflix of internet marketing. Funnel Flix has a dozen videos of courses and training programs from Industry experts. If you are a ClickFunnels user, then you can access the videos for free.
Kartra is one of the best available sales funnels with an easy-to-use interface. Integrated with almost every feature that a business will need.
A variety of online marketing solutions are available, making it a one-stop solution for every business.
Features
Funnel templates – The platform offers ready-to-use funnel templates or campaigns. You can edit a few things for every product, and your sales funnel is ready to launch. Marketing automation, sales copy, etc., are pre-written and quite helpful as well.
Helpdesk – It is a customer management tool with built-in ticket support. It adequately helps you to manage your customers at all levels.
Hosts Videos – The platform provides a video hosting solution. This solution is marketing-oriented and helps businesses host videos used in online courses and funnels. This means you will not need Vimeo, YouTube, etc.
Kartra Calendar – With this feature, you can manage your appointments and book events with either your team or clients.
Automated sales-driven campaigns and Membership sites – Kartra has an automated sequence builder, and it puts the marketing and sales machines of businesses on automation. It enables you to launch your list building and has an inbuilt autoresponder.
Considered a stand-alone software and a funnel builder. It allows you to connect webpages to your sales funnel and includes every feature you need.
With the help of this software, you will get everything that is needed to take new potential from the first stage and convert it.
It offers dynamic text replacement, making it a superior platform. You can compare it to ClickFunnels and Kartra.
Features
Drag and Drop editor – Leave all the worries of content blocks behind with this editor since it offers a feature that allows you to drag a page and then edit it. Select the elements on the page and drag them to any location.
AMP features – Converti allows you to convert your website pages into Accelerated Mobile Pages. This cool feature is very helpful in today’s digital world.
ThriveCart is a popular checkout software and a sales funnel-building platform as well. Businesses and Online marketers swear by this tool, an all-in-one solution.
However, the platform doesn’t help build an elegant sales funnel, but it has some cool features that make its funnels competitive with others. It adds some cool features to your sales funnel and web pages.
Features
Learn about the features that make ThriveCart stand out.
Lifetime Deal – If you are not aware, then you should know that ThriveCart is currently offering a one-time payment option. Subscribe to the hottest deal offered by the software and use it for a lifetime. It is one of the most profitable deals in the marketing sphere at the moment.
Order bumps, upsell, and downsells – ThriveCart allows you to offer one-click downsells and upsells. Moreover, you can also choose to sell out your bump offers to earn maximum profits. You can easily integrate such options in your sales funnel with the help of ThriveCart.
Pre-built templates – This checkout app offers some templates that are already built, and you can alter them as per your needs and use.
ThriveCart – The platform offers a cool affiliate management solution for the users. With the feature, you can easily recruit, pay, and manage your affiliates.
A/B Split Testing – Setting up an A/B is convenient and fast with this software.
Landingiis a famous software that allows editing of sales and landing pages. Its primary function is to create landing pages that convert.
The software, although not a detailed sales funnel builder, it can build a landing page for the front end and collect leads.
Landingi is not recommended for individuals seeking an all-in-one solution to build a sales funnel.
Features
Free Templates – The software features over 200 templates, allowing you to develop landing pages easily. You don’t need to create landing pages from scratch.
Rich Data from Analytics – Key Analytic Indicators help provide helpful insights, and business owners can stay updated. Conversion pixels have also been added, and you can easily optimize your conversion rates. The software helps make the most of the landing pages.
Tool integration – You can integrate several other platforms with Landingi. Some of them include HubSpot, Drip, Salesforce, Shopify, Kissmetrics, etc. You can move your leads easily to any email platform.
Thrive Themes has several plugins and tools that are used on the WordPress site.
One of the best funnel-creating tools on WordPress. The tool is used to build pages, host courses, split tests, generate leads, and perform many other functions on WordPress.
Explore any membership with Thrive Theme to build varied types of sales funnels and web pages for your website.
Features
WordPress – Use this tool exclusively on WordPress, as it requires several other plugins and integrations to operate effectively.
Pre-built templates – Thrive Themes contains several templates for creating sales and marketing funnels. Easily get started building one. It also has a feature known as Thrive Leads, with which you can build forms that are a lot more engaging or choose to create your own form right from the beginning.
Convenient to use builder – Thrive Architect is a functionality used by Thrive Themes. No coding skills are needed; this tool will easily build landing pages and websites. Create a sales page and launch it online.
A/B Testing – Split-test your sales funnel or landing pages and squeeze them to enhance your built-in pages. Get the most out of your sales funnel with this tool.
PayKickStart is another dedicated software for shopping carts, just like ThriveCart. ThriveCart is a superior option, though.
With PayKickStart, you can fully customize your checkout experience. Sell either physical or digital products online with great convenience.
No hardcore technical knowledge is necessary to set up things.
Features
Order Bumps, Downsells, and Upsells Features – Maximize your profits and boost sales with upsells and your order offers with the help of PayKickStart. Other features are also available on PayKickStart that include coupons, discounts, and other reliability features. This tool’s feature is quite impressive.
Prebuilt Templates – PayKickStart includes several checkout templates. You can also customize the templates as per your needs.
Affiliate Manager – You can create an army of affiliate managers and easily recruit, manage, and pay them with the help of this affiliate manager tool. With this, you can easily sell and market your products. The entire process is smooth and convenient.
OptimizePress is a well-known tool and website builder that has been in use for quite some time now. It helps build highly converting landing pages, allowing businesses to easily promote their offers to prospects.
Various templates are also included, fully customizable and compatible with payment gateways and email autoresponders.
Use this Optimize Builder with your WordPress websites, and this software is also used to build advanced landing pages.
Features
Membership Sites – This feature is found in very few landing page builder tools. This feature of OptimizeBuilder is responsible for protecting the content of businesses, and you can easily sell your products.
Page Templates – This tool has pre-built template pages that are divided into different categories for users’ convenience. Some examples include Thank-You pages, opt-in pages, Sales Pages, Membership Site pages, and Webinar Pages.
Free Photos – With this plan, users will have access to over 1 million free photos and Unsplash integration.
Several other features include – Optimization of the funnel builder, WordPress themes, Scarcity Add-on, optimized check-outs, etc.
With a drag-and-drop feature, this software is easy to use and popular for its convenience.
However, it is not a sales funnel builder. Several amazing customizable templates are pre-built, with which you can design landing pages and capture leads.
You can also create your own funnel easily by dragging and dropping elements.
Features
Free templates – A plethora of customizable, free-to-use templates are provided in the software that marketers can use. You don’t have to know the creation process beforehand. The templates include several features, such as opt-in forms and pop-ups.
Design pop-up boxes – Build web pages easily with pop-up boxes. This feature enhances the collection of leads.
Ads creator for Facebook – You can build a landing page with Facebook Ads integrated. Your visitors will land on this landing page if they click on your Facebook Ads.
GrooveFunnels is a new company that makes software for sales funnels. They offer numerous features and can compete with ClickFunnels and Kartra.
GrooveFunnels is software that lets you create sophisticated sales funnels. It also lets you do many other things, such as marketing. This software is ideal for individuals who want to manage all their marketing in one place and do not require multiple programs.
It can be used by solopreneurs or small businesses and those who sell digital products or courses.
Features
Drag-and-Drop Page Editor- Allows you to easily create and edit web pages with a user-friendly interface, requiring no coding skills.
Extensive Suite of ‘Add-On’ Products- Offers a variety of additional tools and applications that integrate seamlessly to extend functionality and performance.
Pop-Ups- Enables the addition of various types of pop-ups on your pages to capture leads or provide important announcements.
Expertly Designed Templates- A wide selection of pre-designed templates that can be used to launch professional-looking websites and funnels quickly.
Free bandwidth and hosting- This includes hosting your digital assets on their servers, which reduces the cost and complexity of online operations.
SamCart has been the best software for shopping carts for a long time. It offers numerous features, including A/B testing and an affiliate management platform.
However, there are other things that SamCart cannot do that ClickFunnels can, such as creating funnels. You can create funnels in SamCart, but they will not be as effective, as this is primarily what SamCart is designed for: shopping carts.
SamCart is a good tool for most businesses. It is a well-established company, so it will work effectively for e-commerce stores and other types of businesses.
However, all one-stop platforms, like ClickFunnels, do their jobs better when it comes to creating funnels. The best idea might be to combine the two to get the best of both worlds.
Features
Advanced Reporting- Provides detailed insights with its advanced reporting tools that help track various aspects of your sales and conversions, aiding in better decision-making.
Integrations – Easily integrates with other tools, such as email marketing services, membership tools, and shipping applications, to extend functionality and streamline operations.
Affiliate Center- Includes an integrated affiliate management system that helps you recruit, manage, and pay affiliates directly from SamCart, encouraging more sales through referral marketing.
Cart Abandonment- Helps combat cart abandonment by capturing the contact details of users and sending follow-up messages to encourage them to complete their purchases.
Secure Checkout- Ensures transactions are secure with SSL certification and PCI compliance, providing customers with peace of mind when making purchases.
Instapage is a landing page builder that helps you achieve high conversion rates. Compared to LeadPages, it is more focused on conversions.
Instapage also features a sophisticated A/B testing tool that lets you create highly targeted landing pages after someone clicks an ad.
Instapage is for people who need to create a landing page for their business. It’s really good at converting visitors into customers.
It can increase the performance of your funnel pages, but it doesn’t do everything like other tools might.
There are limitations to what you can do with it, but it is worth using for your landing pages because it helps people who want conversions, and the new AdMap feature can improve the performance of your other pages in your sales funnel.
Features
Widgets – Instapage offers a variety of widgets, including Call-To-Action (CTA) buttons, countdown timers, and other interactive elements that can be easily added to your pages to drive conversions.
Conversion-Focused Templates- Provides over 200 professionally designed templates that are specifically optimized for conversion. These templates cater to a wide range of industries and campaign types, giving you a strong starting point for creating effective landing pages.
Free Access to Royalty-Free Images- Users have free access to a vast library of royalty-free images that can be used to enhance the visual appeal of their landing pages, making it easier to create attractive, engaging content without additional costs.
Form Builder- Includes a form builder that lets you create custom forms to capture leads, gather customer information, or take orders directly from your landing page.
Advanced Analytics- Offers advanced analytics tools that provide detailed insights into how your landing pages perform. This includes tracking conversions, visitor behavior, and overall campaign effectiveness to help refine your strategies.
Unbounce is one of the first landing page builders on the market. It has improved significantly over the years, and many marketers consider it the best option.
The templates look really good, and there is a marketplace where you can buy pre-made pages.
Unbounce is highly conversion-focused and offers excellent features, including A/B testing, in-depth analytics, and funnels. Your customers won’t be disappointed by its design.
Unbounce is ideal for individuals who want to create a professional-looking page. It has a higher learning curve, but the results are worth it.
You should not use it if you need more features, such as a sales funnel, because Unbounce does not offer them.
Features
Conversion-Focused Templates- Unbounce provides a wide array of templates that are specifically designed to enhance conversions. These templates are tailored for various marketing goals and industries, making it easy to create effective landing pages quickly.
WYSIWYG Editor- Unbounce features a What You See Is What You Get (WYSIWYG) editor, allowing users to design their landing pages visually.
Landing Page Analyzer- This tool evaluates your landing pages and provides recommendations on how to improve them for better performance.
“Sticky” Bars- Unbounce allows you to add “sticky” bars to your landing pages. These are persistent, non-intrusive bars that stay visible at the top or bottom of the screen as a user scrolls.
Sales funnel builder software is best for beginners since it helps keep costs at a minimum. As a beginner, you are not required to hire a developer or subscribe to different tools to develop your funnel.
However, it is integral to choose software that caters to your specific needs and can integrate everything you need in your sales funnel.
For instance, you will observe that some deliver webinar hosting, instead some don’t; moreover, if hosting a webinar is integral for your business, then you will surely find one that caters to all your needs.
GrooveFunnels is a reliable Funnel Builder that makes it super easy to create converting funnels. Check our detailed GrooveFunnels review here.
Example of a Sales Funnel
Let me take you through the sales funnel of an entrepreneur who offers online classes. How will his sales funnel look like and what are the steps included in his funnel.
A user, while scrolling through the Facebook feed, comes across an ad of a company that is offering SEO tips. The ad has a call to action button, “Download my Complete Guide to SEO”.
After clicking on the CTA, the user is directed to a landing page with a download link of the guide. It also has an option from where the user can choose to be a part of the email subscribers. Hence, the user will receive an entrepreneur’s email.
The next day an email of a newsletter is received by the user with a link to the varied courses offered by the company.
The user is interested and signs up for one of the courses.
The customer receives a newsletter quite often offering discounts for signing up for the next courses and the user signs up again.
Every action taken by the user is tracked in the sales funnel software used by the entrepreneur. Every detail is clearly observed in the sales funnel like the point where users are dropping off or who stayed and converted.
Sales funnel builder comes with everything you will need right from the landing page editors, a platform to host webinars and courses, email marketing services, etc. Everything under one roof, hence, sales funnel builder software is economical and you get everything on a single platform.
Why Do You Need a Sales Funnel?
According to statistics, you will be amazed to know that almost 96% of visitors to your website are not there to make a purchase.
They may be looking for something else, such as valuable content or contact information. You have approximately 5-10 seconds to convince your website visitors to stay.
You can optimize your website or landing page by minimizing bounce rates. One of the major reasons why the sales funnel is crucial. It helps to accomplish these things in less time.
You are only a few steps away from discovering the best sales funnel builder for your business to sell products and make profits. It is a platform where you can develop a complete sales funnel that fulfills all your needs.
What Makes a Great Sales Funnel?
Are you aware of the criteria to consider before choosing the perfect funnel builder tool? If so, please let us know which ones.
Pre-built, customizable Templates – Several tools and software have some pre-built funnel builder templates that you will love. Users can either use them as they are or customize them according to their needs. With pre-built templates, launching a template is very easy. Customizable templates are available for every industry.
Ease of Use – The funnel builder shouldn’t rely solely on drag-and-drop features. Rather, the best tools have editors that are understandable and easy to use. With the help of such editors, you can place a variety of elements without any coding knowledge. Launching a new campaign is straightforward, and integrating various components is also possible.
Membership Site – A complete software that can build a sales funnel and have a separate area that allows hosting of training material. Hence, third-party learning management software is not required.
Inbuilt Automation – The automation feature in the sales funnel builder software is necessary since, without it, you cannot monitor and follow up with your captured leads. This function allows you to do more than just create a list, segment it, or send emails. The software helps businesses to build a special connection with their leads.
Affiliate Center – Affiliate Management Solution is a great feature that allows you to add or create varied affiliate programs. You can easily manage several marketers who are responsible for bringing leads and then converting them.
Other Criteria – Inbuilt shopping cart, ability to host webinars, training courses for team members, the software being able to fit in your existing marketing stack, and customer support being responsive and helpful.
FAQs
️ Which features are important in sales funnel software?
Key features to look for include drag-and-drop page builders, email marketing integration, A/B testing, conversion tracking, and CRM integrations. These features help in effectively managing and optimizing the sales process.
How much does sales funnel software cost?
The cost can vary widely depending on the complexity and scale of the software. Some platforms offer free versions with basic functionalities, while more advanced systems can cost hundreds of dollars per month.
Can sales funnel software integrate with other tools?
Yes, most sales funnel software can integrate with various third-party tools such as CRMs, email marketing platforms, webinar tools, and more. Integration helps streamline processes and ensures a seamless flow of data across tools.
How do sales funnel tools improve conversion rates?
These tools improve conversion rates by providing insights into customer behaviors and preferences, enabling personalized interactions, and allowing businesses to fine-tune their marketing strategies based on real data.
Are there specific sales funnel tools for small businesses?
Absolutely! Many sales funnel tools are designed with small businesses in mind, offering affordable plans and user-friendly interfaces that do not require extensive technical knowledge.
Can sales funnel software help with lead generation?
Yes, sales funnel software often includes tools for lead capture, such as forms and landing pages, as well as features for nurturing leads through email marketing and targeted content, helping to convert leads into paying customers.
Final Thoughts: Which Is the Best Sales Funnel Builder Tool?
Creating and optimizing a sales funnel is crucial for online marketing. Utilize a Sales Funnel Builder to create a robust funnel.
Research and develop a sales funnel that meets the needs of both you and your audience. Your target audience is unique to you. Convert them into customers.
GetResponse is a great deal for small businesses, but their emails may end up in spam folders. Try their free trial first. ClickFunnels and Kartra both offer user-friendly software, but ClickFunnels limits the number of sales funnels and traffic, while Kartra limits the number of contacts.
ClickFunnels shows how your actions fit together, while Kartra allows more contacts and sales funnels. Choose what’s important to you.
So our top picks will be GetResponse, Kartra & ClickFunnels, which help you build sales funnel software. Choose according to your needs and requirements.
Hi, I’m Anikesh Singh, and I’ve spent more than 8 years mastering WordPress, page builders, and plugins. Now, I’m sharing my know-how through Education and WordPress tutorials on SchemaNinja.com. With experience at Yourstory, Bloggerideas, and Tweak Your Biz, I love offering practical tips to build awesome websites since 2018. When I’m not writing, I’m traveling or buried in a book. Catch my latest insights on LinkedIn or Twitter!