BigSpy is a powerful ad intelligence tool, offering excellent insights for marketers. With its vast ad database and real-time tracking, it helps businesses optimize ads, uncover trends, and analyze competitors. It’s a must-have for anyone looking to improve ad performance.
- Extensive ad database
- Real-time tracking
- Powerful analytics
- Competitor insights
- User-friendly interface
- Steep learning curve
Price: $9
I want to tell you a story. It’s a story about frustration, wasted money, and the gut-wrenching feeling that you’re just throwing spaghetti at the wall and praying something sticks.
If you’ve ever tried to run your own online business and manage your ads, you probably know this story all too well.
For me, it was a little over a year ago. I run a Shopify store selling unique, eco-friendly pet products. It’s my passion project turned full-time job, and I pour my heart into it.
I had a decent product, a nice-looking website, and a small but loyal social media following. The problem? Scaling. Every time I tried to scale up with paid ads on Facebook and Instagram, I’d hit a brick wall.
My ad campaigns would start okay, then fizzle out. My cost-per-acquisition (CPA) would creep up until the ads were no longer profitable.
I’d spend hours designing new creatives, writing what I thought was clever copy, and targeting audiences that felt right. But mostly, I was just guessing.
I was operating in the dark, completely blind to what my successful competitors were doing differently. I’d see their ads pop up in my feed and think, “That looks good. I wonder if it’s actually working for them?” But I had no way of knowing.
It was demoralizing. I remember one particularly painful Tuesday morning, waking up to see that a campaign I’d been hopeful about had spent $300 overnight with only a single $25 sale to show for it.
That was my breaking point. I knew I couldn’t keep gambling like this. I needed intelligence. I needed to see behind the curtain.
That night, while scrolling through a marketing forum, I saw someone mention an “ad spy tool.” The idea was simple: a massive library of ads that you could search to see what other businesses were running.
The name that kept coming up was BigSpy. My initial thought was, “This is probably some super-expensive enterprise software for big corporations.”
But I was desperate, so I clicked the link. What I found was the beginning of a complete transformation in how I approach my business.
🧐 BigSpy Review 2025: My First Experience With BigSpy
The first thing that surprised me was the pricing. There was a free plan. Instantly, my “this is too expensive for me” shield came down.
There was also a Pro plan for $99 a month, which seemed incredibly reasonable compared to some other tools I’d seen, and they even offered a $1 trial.
I figured, for the price of a coffee, I could at least see what it was all about. I signed up for the trial.
Logging in for the first time was like turning the lights on in a dark room. The interface was clean and, thankfully, not as intimidating as I’d feared.
I had a clear goal for my first search: see every single video ad my top three competitors had run on Instagram in the last 90 days, targeted at users in the United States.
I plugged in the filters:
- Platform: Instagram
- Ad Type: Video
- Country: United States
- Date Range: Last 90 days
Then, I entered the name of my biggest competitor. The screen is populated with dozens of their ads. It was all there.
The video creative, the exact ad copy, the number of likes and comments, and even the landing page they were sending traffic to.
I could see which ads they had been running the longest, a huge indicator that those were their most profitable ones.
I spent the next two hours just exploring. It was a goldmine. I saw that my most successful competitor wasn’t using the polished, professional videos I was trying to make.
They were using user-generated content (UGC)—simple, authentic-looking videos of customers using their products. Their ad copy wasn’t clever; it was direct, focusing on benefits and featuring strong calls to action. It was a massive “aha!” moment.
I wasn’t just guessing anymore. I had data.
🤑 Beyond Just Spying: The Tools That Changed My Strategy
After that initial discovery, I began exploring the other features BigSpy offered.
I quickly realized it was much more than just a search engine for ads. It was a complete intelligence toolkit.
1. The Creative Library: My Cure for Creative Block
This is the core of BigSpy, and it’s incredible. With over a billion ads in their database, I could find inspiration for anything.
Before BigSpy, I’d stare at a blank Canva screen, wondering what to make next. Now, I can search for “dog chew toy,” filter by “most liked,” and instantly see hundreds of successful ad concepts.
I don’t copy them directly—that’s not the point. But I can analyze the patterns. What kind of hooks are working in the first three seconds of a video? Are they using text overlays? What kind of music are they using?
This feature alone saves me hours of brainstorming and has made my own ad creatives infinitely better.
2. Ad Tracking: My Competitor Watchtower
This became my favorite feature. Instead of searching for my competitors every day, I could “Track” their ads.
BigSpy then creates a personalized feed for me that shows every new ad my competitors launch, in real-time.
This is an absolute game-changer. If a competitor launches a big sale, I know immediately. If they start testing a new product, I will see the ad the day it goes live.
It’s like having a full-time employee whose only job is to monitor the competition, but it costs me next to nothing. It allows me to be reactive and strategic instead of always being one step behind.
3. Niche Search: Finding My Next Bestseller
One of the hardest parts of e-commerce is deciding what products to launch next. You can follow your gut, but that’s risky. BigSpy offers a “Niche Search” feature that helps you validate ideas with real data.
A few months ago, I was considering launching a line of compostable dog waste bags. Before investing in inventory, I went to BigSpy.
I searched for ads related to that niche and found several other small-to-medium-sized brands running profitable-looking ads for similar products.
I could see their messaging, their pricing, and their target audience. This social validation gave me the confidence to move forward with the launch.
That product is now one of my best sellers, and I decided to launch it based on the market intelligence I gathered from BigSpy.
4. Cross-Platform Intelligence: Seeing the Whole Picture
The internet is bigger than just Facebook and Instagram. BigSpy covers nine major platforms, including TikTok, YouTube, and Pinterest.
This is huge because it allows me to see how ad strategies differ across platforms.
The high-energy, fast-cut videos that work on TikTok are very different from the more aesthetic, inspirational video ads on Pinterest.
By observing what successful brands are doing everywhere, I gain a holistic view of the market and can tailor my creatives to the right platform, rather than running the same ad everywhere and hoping for the best.
👇 The Real-World Results: From Wasting Money to Making Money
So, what happened after I started using BigSpy? The results were almost immediate.
Armed with my new insights, I completely overhauled my ad strategy. I stopped creating slick, corporate-style videos and instead reached out to some of my best customers for user-generated content.
I rewrote my ad copy to be more direct and benefit-focused, similar to the top-performing ads in my niche.
I launched my new campaign, and it was like night and day. My click-through rates improved, my cost-per-click went down, and most importantly, my return on ad spend (ROAS) more than doubled within the first month.
That campaign, based on the intelligence I gathered from BigSpy, became the single most profitable campaign I had ever run.
BigSpy didn’t create the ads for me, but it gave me the blueprint. It removed the guesswork and allowed me to make data-driven decisions.
It has saved me thousands of dollars in wasted ad spend and has paid for itself hundreds of times over.
💰 Breaking Down the Price Options: Which BigSpy Plan is Right for You?
This is a big part of why I’m so passionate about this tool. It’s accessible. Here’s my take on who each plan is perfect for, based on my experience.
1. The Free Plan ($0/month):
Who it’s for: This is for the absolute beginner, the student, or the entrepreneur who is just curious and wants to see what an ad spy tool is all about. If you’ve never used one before, start here.
What you get: You get 5 queries a day, limited to Facebook ads. You can also download a few ads to analyze.
The Verdict: It’s a fantastic, risk-free way to dip your toes in the water. The limitations are significant, but it’s enough to give you that first “aha!” moment and prove the value of the concept.
2. The Pro Plan Now At $1 ($99/month):
Who it’s for: This is the sweet spot. It’s perfect for freelancers, small marketing agencies, and e-commerce store owners like myself. If you are actively spending money on ads and are serious about getting a return, this is the plan you need.
What you get: This is where the magic happens. You get unlimited queries across multiple platforms (Facebook, Instagram, TikTok, etc.). You can track your competitors’ pages, analyze their landing pages, and get online support. This is the plan that I use, and it has everything I need to run my business effectively.
The Verdict: The value here is insane. The ability to do unlimited research and track competitors across platforms is worth far more than the monthly fee. The $1 trial makes it an absolute no-brainer to test drive its full power.
3. The VIP Customization Plan ($X/year):
Who it’s for: This is for the big players. Larger marketing agencies with multiple team members, established brands with big ad budgets, and anyone who needs multi-account access.
What you get: Everything in Pro, plus unlimited ad tracking, unlimited downloads, dedicated support, and multi-account seats so your whole team can use the tool.
The Verdict: If you’re running a team and managing six or seven-figure ad spends, this is the plan that provides the scale and support you need. It’s the enterprise-level solution for serious marketing operations.
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My Final Word For BigSpy Review For 2025
I started this journey feeling lost, frustrated, and on the verge of giving up on paid advertising altogether. Discovering BigSpy was the turning point.
It leveled the playing field, giving a small business owner like me access to the same kind of market intelligence that massive corporations have.
It’s more than just a tool to “spy” on competitors. It’s a tool for inspiration, for validation, and for education.
It teaches you what works, why it works, and how you can apply those principles to your own brand. It transformed me from a hopeful gambler into a confident, data-driven strategist.
If you’re in the same boat I was—if you’re tired of the guesswork and the wasted money—I cannot recommend BigSpy highly enough.
Start with the free plan or the $1 trial. I promise you that the first search where you see all of your competitors’ strategies laid out before you will change the way you think about advertising forever. It certainly did for me.
