Staying competitive in the face of big data can be a daunting task for small business owners. But fear not – there are options available for you that are lightweight but effective and won’t break the bank.
And if you’ve ever wanted to get your Google Ads management on autopilot, great news: Braxy vs Revealbot offer just that!
If you haven’t heard of them or tried them yet, it’s time you investigate which one will work best for your business. Debating what option to go with? This article is just what you need.
We’ll discuss their strengths and weaknesses so that you can select the one that best fits your needs. So hang on tight as we dive into our comparative study — it’s time to make a savvy call!
What is Braxy.io?
Braxy is the go-to AI-driven platform that experts recommend to small businesses who want to position themselves for success in the competitive world of Google Ads advertising. Launched in 2022, Braxy’s been shaking up digital advertising with its groundbreaking features that deliver results.
It not only automates tasks like creating ads and optimizing campaigns well beyond human abilities, but it can also sniff out overlooked keywords that could make or break a campaign. It’s like having an experienced team with superpowers working on your behalf!
Plus, Braxy’s proactive solutions help keep campaigns humming properly before problems even arise. Small businesses who use Braxy can look forward to better results backed by smart data — all handled within one easy-to-use platform. It doesn’t get any easier (or smarter!) than this!
What is Revealbot?
Revealbot, founded in 2016, is a modern and efficient advertising automation platform for businesses of various sizes that run PPC campaigns.
Whether you’re looking to optimize your search, display, shopping, or remarketing campaigns, Revealbot’s suite of advanced tools can help you reach your digital marketing goals faster and with greater accuracy.
From automated rules based on your industry-specific data to best practices such as A/B testing and bid adjustments, Revealbot’s AI-powered PPC optimizer helps to ensure that every element of your campaigns are running smoothly and according to how they were intended.
With Revealbot’s intuitive interface, it’s also easier to set up complex optimizations without requiring any coding knowledge — which is great news for business professionals who are already overburdened with managing their campaigns manually.
Additionally, the tool features data visualization charts for real-time analytics that provide comprehensive campaign performance insights at a glance.
So if you’re an agency looking for an easy way to take the headache out of juggling multiple PPC advertising avenues and you already have the Google Ads know-how, Revealbot may be just the tool you need.
Braxy vs. Revealbot Features Comparison
If you’re trying to decide between Braxy and Revealbot for your Google Ads AI needs, you’ll want to understand the nuances of both options. Braxy bills itself as an AI that reduces time wasted navigating paid search advertising and helps you focus on managing your small business.
Revealbot boasts some of the same capabilities but is designed to be more like a “set it and forget it” type of solution by eliminating manual work through automation. However, it requires proficiency in advertising to make the tool work as intended.
Both have plenty of advantages, so understanding their individual capabilities can help you select the best one for you! To help you choose, let’s have a look at both tools’ features and benefits.
Dashboard Usage
Both Braxy AI and Revealbot have great dashboards, but they differ in the way that they present their features and tools. This is often an overlooked feature when making a comparison between the two, so let me give you the lowdown.
With Braxy, you get an intuitive, user-friendly dashboard that makes it easy for even the most novice marketer to navigate. Forget complex operations and processes — one look, and you already know where to go and what to do.
Revealbot, on the other hand, is more suited to experienced users who already understand automation in Google Ads and their associated rules and strategies. Those who don’t can still get used to the functions of the dashboard, but if you’ve got some experience under your belt, then you’ll find the dashboard to be just as easy to navigate as Braxy’s.
It actually uses a simple drag-and-drop interface.
So depending on your own level of knowledge and experience with Google Ads, either Braxy or Revealbot could be a great choice for you!
Winner: TIE
Keyword Management and Research
When it comes to keyword research, Braxy and Revealbot offer two distinct approaches.
Braxy leverages AI, allowing you to breeze through keyword research without breaking a sweat. It is like your very own research assistant; just provide some basic guidelines — like industry and target keywords — and let the smart algorithm take over!
Braxy also offers unique suggestions for negative keywords, helping you optimize your search ads.
On the other hand, Revealbot takes a rules-based approach to managing and optimizing your keywords — just don’t expect any help when it comes to research. This means you’ll have to do all the keyword research yourself.
So, if you’re looking for an effortless way to get the perfect bunch of words that’ll shift conversions sky-high, Braxy’s your ace in the hole!
Winner: Braxy
Automatic Ad Creation and Testing
If you’ve been looking for the perfect tools to handle the endless optimization of your Google Ads campaigns, Braxy and Revealbot are here to save the day.
Braxy is a full-service, hands-off solution that takes care of all the little tedious, time-consuming tasks — from automatically sifting through competitors’ sites, to finding the best-performing ads, to creating ads specifically designed for your business.
It even evaluates the performance of the ads and optimizes them continuously, so you can rest assured you’ll always have top-notch ad creatives.
On the other hand, Revealbot does not offer suggestions for ad text. Split-testing is, however, available.
Winner: Braxy
Campaign Optimization
If you’re looking to unchain yourself from the burden of scripting Google Ads, then Braxy and Revealbot are two AI solutions worth exploring.
With Revealbot, the days of writing tedious Google Ads scripts are gone, allowing for sophisticated automation strategies with a simple, drag-and-drop tool.
It allows you to easily set up automation rules so you can free yourself from endless clicking, copying, and pasting. With Revealbot, you can automate processes such as starting/pausing items and notifying other members of your team in the event of any changes in the metrics being monitored.
Whether you need to string together more than 20 actions, execute multiple actions concurrently, have nested conditions and operators at your disposal, or get detailed insight into why items were affected by a given automation — Revealbot has got you covered.
It’s suitable for a variety of single campaign types, including those familiar favorites like Search, Display, Shopping, and Apps.
You can also set up a duplication task so you can effortlessly create copies of ad sets that meet specific criteria — no constant checking and tinkering needed! On top of that, Revealbot also offers budget management capabilities where you can adjust budgets for different days of the week, even in one rule.
On Braxy’s side, the tool does not offer any application or templates of Google Ads Scripts. However, you’d be happy to know that Braxy can also do all of what Revealbot can without the need for you to understand scripts and rule-based automation.
Since Braxy utilizes AI that analyzes your campaigns and their performance, as well as your competitors, it will automatically optimize your campaigns for you. There’s no need for you to even lift a finger.
So here’s the deal: when it comes to automating your Google Ads campaigns, both Braxy and Revealbot are great options. It just depends on how you want to manage your campaigns — whether you want it hands-on or you want it to work automatically.
Winner: TIE
Finding Your Actual Audience and Searching for New Ones
We all know targeting is an integral part of successful campaigns. If you’re wondering how to zero in on the people who are most likely to become customers, then Braxy and Revealbot offer a couple of powerful solutions.
With Braxy’s AI, you can quickly and accurately target customers in your local area who are most likely to engage with your business.
While you already understand the importance of targeting potential customers near you, Braxy makes this easier than ever by drawing a virtual radius around your location — that way, no ad money is wasted on those who won’t be interested.
Plus, the AI automatically shows you new audiences to target within the same location. Talk about amazing!
Conversely, with Revealbot, you can make sure you’re hitting the exact area of potential customers so that your ad reaches the most relevant audience based on how you do it in Google Ads itself.
With manual targeting, you can target people according to their age, gender, location — even device or operating system.
Comparing these two, the best one to help you find new audiences is Braxy. With its AI and automated processes, Braxy can quickly build out an audience for you in just a few clicks.
Winner: Braxy
Analyze Data and Deliver Reports
Are you finding manually analyzing data and delivering reports for your ad campaigns a tiresome chore? These two tools can help take the pain out of this task.
With Braxy, it’s all about convenience. You’ll get an immediate overview of how your campaigns are doing, plus further in-depth analysis if necessary. It tracks everything from ad spending to results over time, so you’re never short of information.
You can even view your impression share so you know whether to bid more to get a bigger piece of the pie.
Furthermore, you can set up an email for automated reports according to your individual needs. Braxy automates the reporting process — so all that information on how much you’re spending, the number of conversions, and results is already there and tracked over time.
On the other hand, Revealbot allows you to build custom performance reports with a bunch of metrics.
You can mix up any combination of metrics into the report and have them delivered to you at whatever frequency you require — daily, weekly, or whatever schedule you think of.
At first glance, though, reports can be a bit too complicated for a novice user. Nevertheless, you’ll still be able to find the data that you need to improve your campaigns.
Winner: TIE
User Support
While both offer helpful AI systems that make managing your campaigns a breeze, it’s their user support that really sets them apart.
Signing up with Braxy gives you expert advice and personalized service from an account manager who’s determined to get your ads off the ground and into the stratosphere. No more worries over whether tracking is set, ad campaigns are the right fit, or budgeting-wise decisions — your account manager has it all under control and will make sure you don’t miss a dollar of potential ROI.
Nothing says success like having an experienced guide at your side! After that, you can sit back and let Braxy do its thing in helping you reach the right people while making sure your budget stays on track.
Talk about a win-win! However, this is only provided for free at the start of the Professional Plan. For continuous support from a dedicated account manager, you must switch to the Managed Plan.
On the other side, Revealbot has an incredible team of experts on hand at all times to help you navigate tricky issues like integrations, billing and pricing, team management, and more. And if you run into an issue with rules, reports, or bulk creation, their techs are just a live chat or email away.
Winner: TIE
Extra Services
We previously discussed how support is necessary, especially if you’re a total beginner in advertising. But what if the initial support by Braxy and the technical support by Revealbot is not enough?
Finding success with Google Ads these days isn’t easy, but it doesn’t have to be a solo endeavor either! With Braxy Google Ads, you can count on professional help with all your marketing needs.
Are you building a new website? Crafting an email marketing plan?
They’ve got you covered. In addition to the account manager at your disposal, the experts from Braxy will help guide you toward achieving the results you desire without requiring too much effort and time from you. Cut through the noise, get your message across, and save energy and money in the process by partnering up with the professionals of Braxy for all your digital marketing needs.
From building a website, managing advertisements, and setting up email campaigns, Braxy’s specialized experts have got you covered — for an extra fee.
Unlike Braxy, Revealbot does not offer any of the extras like website setup and Google Ads management — they just give you the tools, machine learning algorithms, and Google Ads Scripts templates. If those aren’t what you’re looking for in an AI assistant, then you may be better off investing in a more hands-on AI company like Braxy.
Winner: Braxy
Braxy vs Revealbot Price Comparison
For those of us in the digital marketing world, we all know that budget is a top priority when it comes to advertising. This means finding cost-efficient solutions that don’t shortchange your efforts.
Both Braxy and Revealbot offer top-tier features at a price point designed to help businesses scale their ad campaigns without breaking the bank.
At only $99 per month for up to $10K in monthly ad spending, Revealbot can help you power your business and launch it into success. Plus, all of their features, like rules-based optimizations, automated reports, and post boosting, are included in that price.
And with integrations such as Slack and Google Sheets, plus their top creatives and lookalike audience builder, you’ll have access to all kinds of data insights.
With Braxy, you get the full value of Google Ads AI, and unlimited ad spending for only $250 per month. It’s a convenient way to manage your ads and get access to Google Ads’ artificial intelligence, which automates most of your work.
Plus, you get professional ads set up free of charge right out of the gate. It’s quite a delightful bargain — what an absolute steal!
But when comparing both tools in PPC ad management, Revealbot is more affordable for small businesses, especially if they likely won’t spend more than $10,000 per month.
Winner: Revealbot
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Conclusion on Braxy vs Revealbot: Which One Wins?
After analyzing the final scorecard, it appears we have a clear winner.
It looks like Braxy and Revealbot were neck-and-neck in this competition! Both services tied for dashboard usage, automatic ad creation, optimization, and data and report analysis.
But when it came to keyword management, finding your actual audience, and extra services, Braxy had the advantage. As for the price? Revealbot had that one in the bag!
All in all, both of these platforms have great features to offer businesses looking to maximize their ROI. But when it comes to small business owners without any advertising experience: Braxy dominates!
If you’d like to have a look around Braxy’s platform, you can book a live demo so you can understand how it works before signing up.
