News

Google Ads Offline Conversion Upload Bug Disrupts Campaigns

Google has confirmed a major bug affecting offline conversion uploads in Google Ads. Advertisers say a large part of their…

2 months ago

Signal vs Noise: Predicting Content Marketing Strategy Impact

Marketers today play a major role in business growth — from bringing in new customers to reducing competition risk, boosting…

2 months ago

LLM Payments To Publishers: How AI Is Changing the Economics of Search

For almost 20 years, publishers and search engines worked in a balanced system. Publishers allowed Google and others to crawl…

2 months ago

TikTok For Christmas Campaigns: Launches Holiday Hub

TikTok has launched a new Holiday Hub to help brands plan stronger Christmas and year-end campaigns on the platform. The…

2 months ago

Gen Z Content Creators Surge — Survey Finds 83% Make Content and 80% Want Brands Involved

schema A new industry report reveals a major shift among young Indians. According to the survey, 83% of Gen Z…

2 months ago

Snapchat India Launches First-ever Brand Campaign To Engage Gen Z

Snap Inc. has launched its first official brand campaign in India — called Say It In A Snap — aiming…

2 months ago

Marketing Trends 2025: What’s Shaping the Future of Digital Marketing

As consumer behaviour changes fast and new technology emerges, 2025 is becoming a milestone year for digital marketing. A new…

2 months ago

New SEO Study Reveals AI Citations Differ From Google Rankings

A recent report analyzed over 18,000 search queries to compare how top AI systems cite web domains versus traditional Google…

2 months ago

Free Data Sources Help Marketers Create Trustworthy Content

A new guide highlights 29 reliable, free data sources that content marketers and SEOs can use to make their articles…

2 months ago

83% of Gen Z Create Content And They Want Brands to Join the Fun

A recent survey shows that 83% of Gen Z youth in India see themselves as creators. That means most young…

2 months ago