OpenAI is pushing aggressively to monetize its wildly popular chatbot with the rollout of ChatGPT Ads.
The company is actively searching for a seasoned ads chief who will lead efforts to integrate advertising into ChatGPT, which now boasts over 700 million users. The move signals OpenAI’s intent to transform free, everyday chats into a multi-billion-dollar revenue stream.
Fidji Simo, former Instacart CEO and now OpenAI’s new head of apps, is spearheading the search. She joined the company just last month and is expected to bring deep experience in scaling ad-based platforms.
The ChatGPT Ads strategy aims to strike a balance between monetization and user experience, as OpenAI explores new ways to make generative AI profitable at scale.
ChatGPT Ads: OpenAI Forms Ad Team Amid Revenue Rush
OpenAI builds its own ad team inside the company. They want to add ads to ChatGPT in a smart way. Nick Turley, ChatGPT’s boss, says they won’t rule out ads. But they must keep it tasteful. This fits OpenAI’s big plan to grow cash flow.
The company made $12.7 billion this year from paid users. That’s triple last year’s haul. Yet, they spend more than they earn. Only 20 million users pay for premium. Ads could tap the rest. Talk of ChatGPT ads started in December 2024. Now, it picks up speed as rivals race in AI.
Simo meets top picks for the job. She taps old pals from Facebook days. The role covers all money-making at OpenAI. It includes ads and current subscriptions. Simo runs most ops, except research and safety. Those report to CEO Sam Altman.
Also read about: OpenAI Strikes Deal with News Corp to Power Smarter AI
Key Job Specs for Ads Chief:
OpenAI posts jobs to back this push. They seek tech pros too. Here’s what the ads chief role demands:
- Lead all ad plans for ChatGPT and beyond.
- Build tools to track ad success in real time.
- Link with big ad networks for smooth campaigns.
- Grow revenue from 700 million users without bugs.
- Report straight to Fidji Simo for quick wins.
- Use past wins, like Facebook ad smarts, to hit billions.
One open spot: Growth Paid Marketing Platform Engineer. This person crafts ad tools and links to platforms.
ChatGPT ads could shake up the game. They might rival Google in search bucks. OpenAI eyes profits as AI heats up. Watch this space for updates.
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