Ecwid Review 2025: (Features & Price) Is It Legit?

Looking for Ecwid Review I got you covered today.

Are you thinking about setting up an online store but are not sure which platform to use? I recently tried Ecwid, and I’m here to share my experience.

Ecwid is super easy to use, making it a breeze to add products and start selling quickly. Whether you’re a beginner or have been selling online for a while, Ecwid could be a great choice.

Let’s get into what makes Ecwid stand out and why it might be the right fit for your business.

Get up and run your online store in just minutes with Ecwid.

Ecwid Review 2025: An Overview

We all know that starting an online store requires a reliable, functional, and affordable platform. For creating an online e-commerce store, most people choose Shopify over other platforms.

However, many of us just wanted to find a more functional and cheaper alternative to Shopify.

When starting an online store, we need to devise a strategy to keep our costs low and find a functional, affordable platform.

Many platforms are available, but none offer the flexibility and advanced tools at a reasonable price. Some platforms also charge transaction fees when you make a sale.

Now the question arises: Which platform should you choose that is more functional and affordable than the others? Don’t worry.

We are here to introduce you to a reliable and affordable platform that can help you create a fully functional online store.

When we get stuck with a platform, we think that’s the end, even though many solutions deliberately create a closed system.

With a platform called Ecwid, you don’t have to worry about such things, as you can create an online store on any of your existing websites.

Check out the featured Ecwid Review 2025, which includes detailed insights about its pricing, features, functionality, and more. Let’s get started here.

Ecwid: Key Features

Ecwid offers a number of features. Let’s find out what features Ecwid is actually offering:

1. Social Commerce:

You can add an online store directly to social media platforms like Facebook and Tumblr, or to any other site. Ecwid is one of the best e-commerce apps on Facebook, with over 40,000 stores.

2. Responsive Storefronts:

The best part is that Ecwid storefronts are responsive, so your store will display perfectly across all devices.

It doesn’t matter whether it’s a desktop, tablet, or phone; your store will be 100% responsive on all platforms.

3. Language Detection:

The best part about Ecwid is that its storefront can be easily translated into over 50 languages; this lets your customers view your store in their own language.

The best thing about this feature is that your customers don’t have to choose their language manually; Ecwid will automatically detect visitors’ language based on their browser settings and IP address.

4. Smart Shipping Calculator:

This feature offers smart shipping rates, allowing customers to view costs based on their location (using their IP address).

5. Track Inventory:

Using this feature, you can easily find out the status of your products, and it doesn’t matter whether you sell offline or online.

6. Sell Digital Products:

You can simply add digital products to your store. This is a very simple feature for selling digital products.

7. Customizable Design Schemes:

It offers a range of present and customizable CSS design schemes to match your website perfectly.

8. Seamless Shopping:

Just make shopping easier by giving customers who generally drag-and-drop products into their cart a clear, quick view of their items.

9. Point Of Sale Functionality:

Using this Point-of-Sale functionality, you can sell online and in physical locations, such as stores, market stalls, concerts, and more.

Here, with the POS functionality, when your customer buys a product in-store, online, on their phone, or via Facebook, everything stays in sync. The merchant catalog, inventory, customer, and transaction information will be secured.

10. Customer Addressbook:

Using this feature, customer can easily save addresses right in their profiles, making it easier to purchase and also use.

11. Import and Export Of Data:

Like many other competitors, Ecwid also lets you import and export your data in CSV format.

The export option lets you export product data, orders, and customers, making it easy to migrate from one e-commerce platform to another.

12. Buy Now Button:

This is a super simple shopping experience that can help you increase sales and conversions. This Buy Button is a simple line of code you can add to any web page to link to your product.

The Buy Button generally looks simple, but it packs the full e-commerce power of Ecwid to handle taxes, shipping, and payments.

The best part about this button is that it adapts to the website or blog’s colour and style, matching your brand.

You can use this button on any website, forum, website sidebar, or blog. It will do the trick for you, and you will get more sales. Actually, there is no lack of options since you can sell your products anywhere online.

Key Benefits Of Using Ecwid

Product Presentation Options: When it comes to displaying your products, Ecwid offers many options. Here are a couple of the possibilities.

Product Catalogue: Display your products on your website without requiring a checkout. Customers can download or share your product catalogue via social media.

Related Products: Customers will help you increase sales by promoting similar goods. These may be complementary goods. Customers will see the “You might also like” section after you activate this function.

Variants: You can add variations to your product using the “Product choices” feature in your shop, such as different colours or sizes.

Automatically Optimize Your Prices to Boost Sales: Competitive pricing is a critical component of your service. Ecwid’s Price Optimizer program will help you determine the best pricing strategy. The program runs A/B testing on your products to determine the optimal price point for conversion. The best price is then automatically assigned.

Smart Recommendations Provide a Personalized Experience: You can personalize your customers’ shopping experiences with the Smart Recommendations app. The app can show suggested items on various store pages, such as the homepage or the shopping cart, based on their actions.

App for New Products and Bestsellers: The New Products and Bestsellers app displays new products and bestsellers to consumers.

Ecwid Raised Funding: Ecwid, the startup that sells e-commerce tools directly and via third parties like Square and Wix, letting businesses build e-commerce experiences on their own websites and apps, as well as via Facebook, Instagram, Amazon, Google, and more, has raised $42 million from Morgan Stanley and PeakSpan Capital.

Is the Ecwid Platform Secure?

This platform is completely reliable and trusted, as all of your customers’ payment information is mainly secured with Ecwid.

The catch is that all sensitive information is always transmitted via secure HTTP channels that clearly indicate it’s completely secure.

Also, Ecwid is a PCI DSS-validated Level 1 Service Provider that is considered one of the gold standards for e-commerce solutions worldwide.

Ecwid: Join LightSpeed HD

“The distinction between online and brick-and-mortar retail has disappeared. Lightspeed and Ecwid, two best-in-class platforms, will unite to truly empower businesses. By eliminating the barriers merchants face when selling online, we will only more rapidly achieve our common vision of democratizing retail for independent businesses worldwide and enrich the communities they serve.”

Direct from Ecwid’s CEO, Ruslan Fazlyev,

Ecwid: Payment Gateways

With Ecwid, you can process credit cards via PayPal and will not incur any additional charges beyond PayPal’s transaction fees and commissions.

Also, it generally supports more than 50 payment gateways. You can use third-party tools to process credit card payments, including services like Sagem Stripe, Authorize.net, and many others.

Comparing Ecwid’s supported payment gateways with Shopify’s, Shopify emerges as the winner, as it supports a wider range.

Ecwid: Apps & Plugins

Ecwid generally integrates with well-known apps. Here, the integration is available with key services like MailChimp, FreshBooks, and others.

Ecwid should also integrate with other platforms. We can see that other platforms like Shopify and BigCommerce integrate with almost every app and platform available.

Ecwid is better for CMS plugins. The plugins are available for WordPress, Drupal, Wix, and Joomla, making it easy to install Ecwid on any of these platforms.

Which Is Better: Shopify Or Ecwid?

Shopify is a very bare-bones solution, which means that when you sign up for Shopify, you have a very basic e-commerce solution.

If you want more advanced features, you often have to use many third-party apps and plug-ins to upgrade your online store.

It does not offer a 14-day free trial or a forever-free plan. However, once you start the trial, you’ll need to pay for Shopify to continue using it.

Their plans are also more expensive than Ecwid’s, and they charge transaction fees based on your sales volume. It’s very easy to get locked into Shopify since you can’t take an entire Shopify store and embed it in another solution.

Shopify’s target market is more oriented towards medium and large-sized businesses. It’s not as strong internationally as Ecwid Commerce, and it lacks some of Ecwid’s multilingual features.

I’d say Ecwid is better because it is an amazing solution that is not well-known.

Ecwid’s target audience is small and medium-sized businesses. Still, it’s very accessible to anyone who wants to get started selling online, since there’s no steep learning curve to understand how the platform works.

It is a software-as-a-service solution: when you sign up, you automatically get a free plan, and you can upgrade to a paid plan if you want.

Now, whenever there’s a new development or new things are available in Ecwid, you automatically have access to them.

Of course, some features are only available in certain plans. However, if there are updates, every Ecwid E-commerce user has access to them.

That’s the reality of software-as-a-service solutions. It does not take transaction fees on your sales, and it’s a completely E-commerce solution.

With integration, you can sell in multiple places and market your online store easily, whether through Google Shopping or Facebook.

Ecwid’s e-commerce can also be embedded in an existing website, a unique feature. You can also manage your store on the go with your phone.

Is Ecwid Good for Dropshipping?

Dropshipping is a third-party company that acts as a manufacturer, fulfillment provider, or wholesaler, taking care of producing, storing, packing, and shipping products to buyers.

If you are planning to launch your online store but don’t have an inventory, then drop shipping will take care of it.

It’s a way for you to sell a variety of products without stocking inventory even in your store. Dropshipping will do that for you. All you need to do is market and sell their products as your own.

• Dropshipping involves reselling products.
• It can be used as a drop shipping print-on-demand service.
• You can connect your store to print.
• With drop shipping, you can also connect your store to wholesale 2B.
• You can sell products of another dropship supplier.
• You can also use your product description.
• You can see the supplier’s address as the origin address

Transform Your Sales and Marketing with Ecwid

Without marketing tools, no e-commerce business (or any online business, for that matter) will be complete. Here’s a rundown of what’s available:

• An abandoned cart saver is a tool that encourages consumers to return to complete abandoned purchases.
• Customers punch discount coupons into their shopping carts.
• Customers on your site will like or share your page on social media.
• A Google Shopping ads software that is completely automated
• Through a single dashboard, you can sell through all channels.

Let’s start with the sales channels provided:

• There’s also the Facebook store and integration to consider.
• You can also sell on eBay and other platforms. If you want to merge brick-and-mortar shopping with your online purchases, some plans include a point-of-sale (POS) system.
• If you want to process transactions for your company in different places, such as at events, a mobile POS is another choice.
• Android and iOS store management software is available to monitor sales and customer service at all times.
• Some of the plans allow customers to build their own branded iOS and Android apps for their stores, giving them another distribution channel.
• Any strategy begins with a fully functional online store.

Then there are the tools that help to improve the sales process:

• Automated tax estimates ensure that the store receives the correct amount of tax by the end. The inventory management tool keeps you informed at all times about how much of each product you have on hand, how quickly you distribute goods to customers, and so on.
• If you intend to sell large quantities of goods wholesale, you can also build wholesale pricing classes.

Sign up for a free trial of Ecwid here if you’re interested. Ecwid has everything you’ll need to start and market your online business.

Ecwid: Themes

Do you already have a website or are you working on one with Ecwid? You don’t have to think about a new theme or a complete website with Ecwid if you’re combining Ecwid with a previously designed and owned website.

This is because you have already completed the task. It’s likely that WordPress powers your website and that you already have a stunning premium theme.

Some users, on the other hand, want to launch their websites without using a different operating system. It’s logical. What’s the point of having two dashboards running at the same time?

Pre-built designs help you get up and running quickly. If so, you can purchase a theme from the Ecwid app store. Ecwid’s simple store designer has a user-friendly interface for building your store and website from the ground up.

It also includes links to custom theme projects, where you can collaborate with a designer to customize your store and shopping cart to match your brand.

Finally, since Ecwid works well with WordPress, you might look on ThemeForest for a theme designed specifically for the two.

Why Do I Recommend Ecwid?

1. Multi-Channel Selling:

Ecwid lets you sell across multiple websites while managing everything from a single dashboard.

For example, in just a few steps, you can create an online website on Facebook or even add a button prompting visitors to buy the product from your blog or website.

Amazon, Google Shopping, eBay, Shopzilla, PriceGrabber, Nextag, and Yandex all have Ecwid integrations. There is a market. Ecwid offers a ShopApp that converts your website into a smartphone app.

It doesn’t sound easy, but Ecwid handles it. Ecwid may also be used to accept in-person payments by combining it with PayPal Here, Square POS, Clover, and Vend.

2. International Selling:

Ecwid offers many features to support international sales. Based on your customers’ browser settings, your store will automatically convert to 50+ languages, and your control panel will support over 20+ international languages.

Depending on the user’s position and current exchange rates, Ecwid’s currency conversion software converts the store’s price lists into the currencies of over 130 countries.

3. Checkout:

Allow customers to check out as visitors or sign up for an account. A cool feature here is that Ecwid also includes a built-in automatic tax calculator and a real-time shipping calculator.

Ecwid calculates shipping costs for major postal carriers, such as FedEx, UPS, USPS, Canada Post, and Australia Post, using the customers’ IP addresses.

You can also make custom shipping tables, ship your products at flat rates, and arrange for local pickup.

4. Inventory Management:

In your admin, keep track of stock levels. Ecwid automatically reduces inventory whenever a product is sold and displays an “out of stock” mark when your store’s inventory reaches zero, if you specify in-stock amounts for items in your online store.

You may choose to receive alerts via email when inventory levels drop below a specified threshold, giving you enough time to restock.

5. Marketing:

Use deals and discounts to entice consumers to buy. Create coupon codes, promotional pricing, and bulk discounts. Extensions are needed for certain discounts (e.g., Buy 2, Get 1 free).

To increase sales, Ecwid’s abandoned cart recovery tools help you identify and contact customers who leave their carts without completing a purchase.

Ecwid’s Customer Support

Ecwid’s customer service is outstanding, and it all begins with the personalized onboarding that comes standard with every plan.

They work with you to get your site up and running, integrate it with any other websites you might have, and get transactions flowing smoothly through your site.

In addition to their social media accounts, Ecwid offers a variety of ways to contact them for help.

There are alternatives for:

• Live chat;
• Phone support;
• Email.

Priority service is only available to users who pay for it, and it places you at the front of the queue if you call.

For those of you who need a little more help, one of the most expensive plans includes a custom creation option. This add-on might be useful if you want to brand your site or address a problem that’s slowing it down.

Ecwid- User Reviews

I’ve connected Ecwid to my MailChimp account to make it easy to automatically add event customers to my mailing list for activation in the future. Re-selling to previous customers is always more cost-effective than attracting completely new customers.

Sarah

I wish Ecwid store owners much success! Online ordering is so convenient for people these days and you can reach customers globally like never before. Once you get a rhythm set up for order processing and shipping in Ecwid, you’ll have all the tools you need. Ecwid makes it so you can run a successful small business and keep organized without a large staff to start.

John

Ecwid on YouTube

FAQs:

Can Ecwid integrate with my existing website?

Yes, Ecwid is designed to be highly integrable with any existing site, including those built on WordPress, Wix, and other popular content management systems. You can add it as a new section to your site without having to redesign or redevelop from scratch.

What payment options are supported by Ecwid?

Ecwid supports a variety of payment options including major credit cards, PayPal, Stripe, and many other local payment gateways across the world. This flexibility makes it easy for merchants to accept payments globally.

Is Ecwid mobile-friendly?

Absolutely! Ecwid stores are fully responsive, meaning they adapt to the screen size of the device they are viewed on, whether it's a desktop, a tablet, or a smartphone. This ensures a seamless shopping experience for all customers.

Can I manage my Ecwid store on the go?

Yes, Ecwid offers a mobile app that allows you to manage your store from anywhere. You can add products, process orders, and check inventory directly from your smartphone.

️ What kind of customer support does Ecwid provide?

Ecwid provides extensive customer support through various channels, including email, live chat, and phone. Additionally, there is a comprehensive help center that includes guides, tutorials, and FAQs to help users troubleshoot or learn more about using the platform.

Quick Links:

• Printify Review
• How To Launch & Create Profitable eCommerce Store
• AdPlexity Ecommerce Review
• Points When Choosing Your Enterprise E-Commerce Platform
• Ecwid vs Shopify

Conclusion: Ecwid Review 2025

Without hesitation, I would say that Ecwid is one of the best ways to sell online.

It is one of the best options available, but it takes a slightly different approach: It helps you add an online store right to your existing website.

The best part of Ecwid is that it offers a free plan so you can try its services.

Feel free to share your views on Ecwid reviews in the comments below.