Performance | Best for agencies needing CRM, automation, and lead management tools. | Ideal for small to medium-sized businesses focused on email marketing and automation. |
Features |
| Email marketing, CRM, automation, segmentation, and advanced reporting. |
Pricing | Starts at $97/month (Starter Plan). | Starts at $15/month (Starter Plan). |
Templates | Pre-built funnels, workflows, and templates for easy setup. | Offers customizable email templates and automated campaign workflows. |
Location of Data Centers | U.S.-based data centers ensuring secure and fast performance. | U.S. and Europe-based data centers for global reach and reliability. |
Are you looking for a comparison between GoHighLevel and ActiveCampaign?
You’ve come to the right spot; in this comparison review, we’ll examine both tools side by side to see which is the best fit for you.
You’ll find GoHighLevel beneficial if you’re an agency owner. The new platform’s value proposition is to help digital agencies increase lead and customer acquisition through the use of an all-in-one marketing suite.
On the other hand, ActiveCampaign is a marketing automation platform that enables businesses to create more effective and automated email marketing campaigns.
This article compares the two tools to help you determine which one best matches your company’s needs and offers the greatest value for your money.
Without further ado, let’s get started with the GoHighLevel versus ActiveCampaign match!
What is GoHighLevel?
GoHighLevel offers a comprehensive solution for all your sales and marketing needs. To begin, let us dispel some of the uncertainty around the company’s name…
The firm and product are called “High Level,” but since the company was unable to secure the domain name, they settled on “GoHighLevel.com,” which has caused some confusion. However, the final effect is that people refer to the program as GoHighLevel.
In a word, GoHighLevel is a customer relationship management (CRM) and marketing platform that enables marketing agencies and enterprises to acquire and retain more clients.
The software’s primary objective is to help company owners acquire new customers, nurture existing sales leads, retain existing customers, and grow their businesses through the use of intelligent marketing tools.
With a website builder, CRM, landing page, and funnel builder, email marketing, and marketing automation tools (including call tracking, SMS, and voicemail drops), GoHighLevel stands out as one of our favorite new SaaS tools in the marketing landscape over the past several years.
Rather than having many services for your marketing and sales requirements, GoHighLevel consolidates all of those resources into one simple-to-use platform.
It simplifies the process for you, allowing you to focus on meeting your clients’ requirements.
GoHighLevel is packed with valuable functions, and its online interface is straightforward to use, with a short learning curve. These elements work in unison to make assisting consumers a painless and gratifying experience for both parties.
GoHighLevel offers you a 30-day free trial to test out the software’s capabilities.
What is ActiveCampaign?
ActiveCampaign offers nearly everything you could need in a marketing automation solution, with its sophisticated automation being unmatched.
Marketing automation is a critical aspect of their platform. Apart from autoresponders, which can be customized to meet various scenarios, you can automate list and contact management, as well as deal administration, if you utilize their CRM software.
Additionally, this ‘Deals’ system (sales funnel) allows you to take notes on contacts, schedule meetings, and send direct messages to them.
Another aspect worth noting is the ‘Conversations’ section. You can use it to deliver customized messages directly to website visitors, improving the overall customer experience and developing a sales funnel to convert more visitors.
By centralizing all your data and activities, you can immediately gain a holistic perspective on how your sales and marketing initiatives are performing.
Avoiding the need to work with multiple vendors for your various digital marketing activities can also save you money.
Features Comparison: GoHighLevel Vs ActiveCampaign
Here is the feature battle of Gohighlevel & ActiveCampaign:
Major Features and Benefits of GoHighLevel
Here are the features of Gohighlevel:
1. Reputation Management:
Reputation Management enables you to solicit reviews and manage your internet reviews. These requests may help you generate favorable evaluations for your business, which can, in turn, attract new customers.
2. Membership Sites:
You may generate content for free or paid access with GoHighLevel Memberships.
The customer obtains access to your training materials as part of the subscription. It enables you to have more control over the material you publish. You may also create GoHighLevel courses to offer as a secondary source of revenue.
Creating a membership site in GHL is simple and quick, and it can be linked with your primary site, sales funnels, and marketing tools.
3. Email Marketing:
The GoHighLevel Email builder enables you to create one-of-a-kind emails and automate customer communication.
It’s easy to design professional emails and digital marketing automation using drag-and-drop technology.
Campaigns, located under the Marketing page, allow you to design and schedule various email campaigns.
4. Calendar & Appointment Setting Tools:
The Calendar feature in High Level enables you to automate the appointment creation process.
You retain control of the calendar and can schedule appointments and manage it directly from the GHL dashboard.
You can direct visitors to an appointment booking page from the GoHighLevel Calendar, embed a widget anywhere on your site, and activate automation based on calendar events.
5. Marketing Automation:
GoHighLevel offers robust marketing automation systems and tools. Although the system’s capabilities have a slight learning curve, once you get the hang of it, you’ll quickly discover how much more powerful it is than other solutions.
You may create email marketing campaigns, automate email responses, automate SMS responses, and schedule ringless voicemail drops (and a ton of other features).
SMS and Chat options enable you to generate an unlimited number of text themes. You can then utilize your smart lists to target certain groups, send personalized text messages, and even conduct two-way text conversations directly from your GHL dashboard.
Additionally, you can automate your Facebook Messenger advertising inside GHL and integrate a chat widget onto your website, providing you with additional options to communicate with your leads and customers.
6. Funnels & Websites:
GoHighLevel funnels and landing pages enable you to combine several of the platform’s capabilities to funnel leads through a system that facilitates their conversion into new clients.
A well-designed sales funnel achieves this by collecting consumer information through surveys, forms, and landing pages, all while maintaining client engagement.
Duh! Why would your CRM, email service provider, or marketing automation software not provide you with the tools necessary to create high-converting sales funnels?
With GoHighLevel, you can create whatever form of funnel you want, accept payments, and gather leads.
7. CRM & Sales Features:
According to GoHighLevel’s website, the company assists you in “building the agency engine” by providing you with the resources necessary to create and expand your marketing firm.
You receive tools for prospecting, nurturing, and closing, all of which are integrated with their CRM (Customer Relationship Management system).
The High-Level CRM enables you to engage with more prospects with less effort, track leads, and manage nurturing programs.
You can create Smart Lists of leads and customers to identify specific groups and target them with precise advertisements.
Major Features and Benefits of ActiveCampaign
Here are the features of ActiveCampaign:
1. Analytics & Reporting:
ActiveCampaign offers a range of reporting tools that you can use to evaluate and optimize your campaign’s effectiveness.
It provides a variety of reports, including campaign reports, automation reports, goal reports, and deal reports, among others.
The Report tab will provide a list of all your automations, the number of individuals who engaged with them, and the percentage of people who finished them.
Additionally, it reveals open trends by the hour and day of the week, allowing you to adjust your email sending frequency to maximize your ROI.
Additionally, you can examine a detailed breakdown of all your transactions based on several parameters such as status, value, pipeline type, and length.
Additionally, it enables you to construct custom reports based on trends in automated engagement, deal value based on predicted closing dates, and other relevant factors, allowing you to develop a high-level, data-driven strategy.
2. Landing Pages and Form Builder:
Finally, ActiveCampaign enables you to create customized landing pages and offers a broad variety of attractive themes.
The landing page editor is adequate but may be enhanced by giving design components greater freedom and adding additional capabilities.
You may, however, combine with other landing page builders to create more effective and conversion-optimized landing pages.
Following that is the form builder. It includes a variety of forms that you can put on your website to gather prospective leads. Additionally, keep in mind that automation may be triggered when visitors perform a specific action on your form.
3. Messaging & Chatbot:
Along with email, ActiveCampaign provides capabilities for multi-channel communication, including Facebook Messenger, SMS messaging, a chatbot, and live chat.
All discussions are managed through a single interface, ensuring that you don’t miss a single piece of information. When a visitor enters their email address to the chat agent, you may initiate communication with them using automated processes.
ActiveCampaign’s Chatbot lets you personalize each conversation, update custom field data as needed, and tag contacts, which helps you efficiently segment your contacts.
Additionally, it enables you to send automatic text messages to your customers, establishing a strong connection. You can send appointment reminders, thank-you letters, notices of flash sales, and discount code distribution, among other things.
Customers today expect brands to respond instantly, and if you are unable to do so, you risk losing a potential customer. ActiveCampaign is aware of this issue.
That is why they provide a mobile app for iOS and Android smartphones, which enables your team members to remain active from any location and reply to inquiries promptly.
4. On-site Tracking:
On-site tracking is perhaps the most critical tool for marketers to target and follow up with website visitors in a proactive manner.
By adding a simple piece of code to your website, you can actively track visitors, convert them into leads, and eventually into paying customers.
ActiveCampaign’s site tracking features include additional capabilities, such as the ability to trigger automation when a contact visits any page on your site and the ability to apply lead or contact ratings based on visits or views of specific pages.
When site monitoring data is combined with other behavioral observations, you can identify your contacts’ actual needs and target them through other relevant channels, resulting in increased conversions.
This enables you to understand your consumers’ demands better and provide a more tailored sales and marketing experience.
5. Advanced Contact Segmentation:
Segmentation is critical in ensuring that leads, prospects, and consumers get a tailored experience throughout their journey.
Segments enable you to convey the right message to the right set of individuals at the right time.
ActiveCampaign allows you to create segments from nearly any data in your database.
Additionally, ActiveCampaign enables you to employ ‘AND’ and ‘OR’ logic, as well as multi-dimensional criteria, for more precise list segmentation.
What distinguishes ActiveCampaign’s segment builder is that it is platform-wide. Segments may be created on the contact page, contact list page, automation builder page, and email campaign page.
Essentially, ActiveCampaign enables you to create segments from any type of data. Additionally, they have made it quite simple for you to construct as many portions as you like.
6. Lead Scoring:
By awarding points to contacts based on their interaction, ActiveCampaign’s lead scoring tool enables marketing and sales teams to find the most qualified leads.
ActiveCampaign supports two forms of lead scoring: deal scoring and contact scoring.
A deal score is a numerical value applied to active sales pipeline transactions. It indicates the degree to which a transaction has been fostered, allowing sales to prioritize it for follow-up and closing.
A contact score is a numerical rating assigned to email contacts, subscribers, and individuals who download resources. Marketers benefit from identifying the most engaged contacts, which are also known as marketing-qualified leads.
ActiveCampaign enables you to assign points and establish custom rules that add or deduct points based on website visits, purchase history, resource downloads, email opens, and link clicks.
7. CRM & Sales Automation:
ActiveCampaign’s CRM is crucial since it manages all of the actions required to create an ideal sales funnel.
It facilitates a seamless flow of operations by informing your sales team when a new contact is recorded, creating new tasks, updating the deal’s status, and automatically nurturing leads for more follow-ups.
Your sales funnel may be automated, and leads can be segmented depending on their activity. Additionally, you may send reminders to your sales staff when the moment is ideal to follow up with prospects.
It enables you to monitor the performance of your team members and give tasks to them manually or through automation. This promotes team cohesiveness and centralizes all critical data.
ActiveCampaign’s lead scoring and victory probability are further enticing features.
The win probability calculates the conversion likelihood of your transaction using machine learning, enabling you to determine whether it will result in a long-term client or not.
Given that lead scoring is a vital idea for marketing automation, allow me to elaborate in the next part.
8. Email Marketing:
To begin, ActiveCampaign offers six different kinds of email campaigns. With the aid of its intuitive drag-and-drop email editor, you can easily rearrange blocks and create an email body that is right for you in a matter of minutes.
Additionally, it allows you to conceal and reveal specific content blocks on mobile devices, resulting in a more streamlined design and enhanced user experience.
ActiveCampaign simplifies your life by providing gorgeous email templates that are easy to personalize. You can design components, position blocks, and format them to add numerous capabilities.
Additionally, it enables you to develop custom templates and utilize them for subsequent campaigns. As a result, ActiveCampaign will save you considerable time and effort when planning email campaigns.
9. Email Deliverability:
Deliverability is a significant obstacle to the success of email marketing efforts. ActiveCampaign’s spam-filtering software guarantees that all of your emails get to your subscribers’ inboxes.
By monitoring spam filters, you can ensure that the emails you send are completely legitimate and error-free.
ActiveCampaign boasts one of the industry’s highest email deliverability rates, ensuring your emails reach the widest potential audience in their primary inbox (not in spam or promotional tabs).
10. Marketing Automation:
ActiveCampaign is very popular due to its remarkable automation capabilities. The visual automation builder is both versatile and simple to use. Drag and drop the parts to build the process, and all modifications are instantly saved.
As shown in the graphic above, it is possible to create multiple triggers to meet your specific needs. Additionally, by selecting the ‘+’ symbol, you may add emails to the automated sequence.
Personalization is another feature that will breathe new life into email marketing initiatives. ActiveCampaign makes this possible by allowing you to include dynamic information and customized components into your email text.
ActiveCampaign’s automation capabilities exceed your expectations in terms of easy operation.
GoHighLevel Vs ActiveCampaign: Pricing Comparison
GoHighLevel Pricing
After your 14-day free trial, you can select the GoHighLevel plan that best suits your business needs.
1. Starter Plan – $97/month
Designed for businesses looking to capture and convert more leads with essential marketing tools.
- Lead capture and management with online booking, pipelines, social calendar, and website builder.
- Unlimited contacts and users with no extra costs.
- Ability to set up up to three sub-accounts to manage multiple brands or locations.
2. Unlimited Plan – $297/month
Ideal for agencies and businesses requiring greater flexibility and scalability.
- Includes everything in the Starter Plan plus advanced features.
- API access to integrate with other tools.
- Unlimited sub-accounts for managing multiple clients under one plan.
- Branded desktop app with custom domains and full platform control.
No Risk, No Contracts
- 14-day free trial with full access to features.
- No long-term commitments; cancel anytime.
Try GoHighLevel for free, then choose the plan that fits your needs.
ActiveCampaign Pricing
1. Starter – $15 per month
- Perfect for businesses just starting.
- Create personalized marketing campaigns to effectively engage your target audience.
- Ideal for small businesses seeking to establish a presence in digital marketing.
2. Plus – $49 per month
- Take your marketing efforts further with automation tools and deeper customer insights.
- Automate your campaigns and drive engagement with personalized content tailored to each customer’s behavior.
- Ideal for growing businesses seeking to scale their marketing efforts through data-driven strategies.
3. Pro – $79 per month
- Unlock advanced features for full cross-channel marketing.
- Includes tools for managing email, SMS, social media, and more in one place.
- Ideal for businesses seeking to engage customers across multiple platforms through advanced targeting and reporting.
4. Enterprise – Starts at $145 per month
- Designed for large businesses or enterprises that require running campaigns at scale.
- Offers enterprise-level support and features for handling high-volume campaigns, detailed analytics, and team management.
- Ideal for businesses needing advanced tools to manage and analyze complex marketing strategies across multiple channels.
GoHighLevel Vs ActiveCampaign: Email Marketing & Automation
Both GoHighLevel and ActiveCampaign offer email marketing and automation tools that help you save time and automate email campaigns.
Campaigns, GoHighLevel’s email tool, is where you manage your email campaigns. The program enables you to automatically engage with your contacts through various channels, including email, SMS, and voice calls.
Within GoHighLevel, you may construct smart list segments, define objectives, establish automatic conditions based on “if or when” statements, and end automation sequences when a goal is fulfilled.
Additionally, ActiveCampaign provides an unmatched email marketing and automation experience for you and your audience.
The platform has an industry-leading email editor (along with current templates) that enables you to produce customized emails that engage and please your audience.
Their email automation feature set is unmatched. It’s really powerful and helps you devote less effort to follow-up email campaigns by automating them.
ActiveCampaign’s user-friendly interface enables you to create simple automated workflow systems and configure various ‘if-then’ criteria.
Additionally, the tool contains pre-built automation processes that you may use directly or as a starting point for new ideas. Additionally, ActiveCampaign enables you to automate contact management and segment your list according to your preferences.
ActiveCampaign has the advantage in email marketing and automation, offering incredibly sophisticated email and automation features.
GoHighLevel Vs ActiveCampaign: Landing Pages & Sales Funnels
You get built-in tools for creating landing pages and kicking off a wonderful customer experience with ActiveCampaign and GoHighLevel.
GoHighLevel’s drag-and-drop page builder enables you to easily create mobile-responsive landing pages and sales funnels for your firm (and clients).
You’ll be able to store each landing page as a template, toggle SEO metadata, add a live-chat widget, and check stats for each page.
ActiveCampaign, on the other hand, includes a drag-and-drop landing page builder for creating landing pages for your company.
Additionally, you get a variety of mobile-responsive templates that are simple to update in minutes.
Both platforms provide page builders that function similarly to help you develop landing pages and provide an amazing experience for your audience.
GoHighLevel Vs ActiveCampaign: What They Offer?
Here are the findings from our comparison of GoHighLevel and ActiveCampaign.
GoHighLevel was founded to help digital companies acquire customers and provide them with solutions. It’s a full-suite marketing platform that equips agency owners and marketers with the necessary tools, support, and resources to thrive.
On the other hand, ActiveCampaign is a platform that provides the tools necessary to handle email marketing and automation for your organization. It is suitable for any online business.
GoHighLevel’s platform is intuitive and offers various features for managing your agency and customers.
A page builder is one such tool that enables you to construct fully functional websites, landing pages, sales funnels, surveys, and lead capture forms for your firm and customers.
Additionally, GoHighLevel offers an email marketing and automation platform for automating follow-up efforts and nurturing your prospects across many channels (email, SMS, MMS, phone, voicemail, and Facebook Messenger).
Additionally, GoHighLevel has an integrated calendar for lead booking automation and a membership section for developing an online course (or community) for your firm.
ActiveCampaign has practically everything you need for email marketing and automation. They offer a straightforward drag-and-drop interface for creating forms and landing pages to collect leads.
You can then use their email builder and mobile-responsive templates to send amazing emails and follow up with your prospects.
Their superior automation system, unmatched in the industry, is unparalleled. It enables you to send automated email messages, score prospects, and manage your list more efficiently.
Additionally, ActiveCampaign has an integrated CRM for audience management and a ‘conversations’ function for sending customized messages to website visitors.
Pros and Cons: GoHighLevel Vs ActiveCampaign
Here are the pros & cons:
GoHighLevel Pros:
- Integration with Stripe
- Allows you to establish an infinite number of sub-accounts, and its software is white-labeled.
- Marketing automation that is very sophisticated and integrated
- High level is inexpensive in comparison to other tools.
- Provides a template library (funnel templates, membership site, email templates, etc.)
- It provides a 14-day free trial period (you get access to all the features, no restriction).
GoHighLevel Cons:
- There is currently no native PayPal connectivity (you have to use Zapier).
ActiveCampaign Pros:
- It includes a free installation and migration service from your current software, which might be a significant benefit for newcomers.
- It includes numerous analytical data in the report, allowing you to calculate the return on investment and make strategic choices.
- It integrates sales and marketing to keep the sales and marketing teams on the same page.
- It ensures excellent email deliverability, which assists you in meeting your marketing objectives and objectives.
- ActiveCampaign’s automation builder is comprehensive and simple to use, and you can automate anything utilizing the numerous trigger choices offered.
ActiveCampaign Cons:
- Each plan’s price rises as the number of contacts increases, which might affect your monthly budget.
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FAQs
Which platform is better for email marketing?
ActiveCampaign is known for its robust email marketing capabilities, including automation, personalization, and A/B testing. If email marketing is your primary focus, ActiveCampaign may be a better choice.
Which platform is better for CRM?
Both platforms offer CRM features, but GoHighLevel is known for its advanced CRM capabilities, including lead management, pipeline management, and contact segmentation.
Which platform is suitable for small businesses and which one is better for larger enterprises?
Both platforms can cater to small businesses and larger enterprises, but the choice depends on your specific needs and budget. GoHighLevel's robust CRM and marketing automation may be more suitable for larger businesses, while ActiveCampaign's email marketing focus can benefit smaller businesses.
Do they offer integrations with other tools and services?
Both GoHighLevel and ActiveCampaign offer integrations with various third-party tools and services to enhance their functionality and connectivity.
Can I try them before committing to a subscription?
Both platforms typically offer a free trial period so you can test their features and see which one aligns better with your business requirements.
Conclusion: GoHighLevel Vs ActiveCampaign
GoHighLevel and ActiveCampaign are two excellent tools for establishing a lucrative internet company.
In a word, GoHighLevel is designed to provide agency owners with the tools and resources necessary to expand their businesses and increase their revenues.
While ActiveCampaign is a comprehensive email marketing and automation tool designed to help you save time, improve results, and grow your business.
If you’re still undecided between GoHighLevel and ActiveCampaign, here are my concluding thoughts:
If you operate a digital firm and give solutions to local companies and customers, or if you need a platform to fuel your sales and B2B activities, GoHighLevel is the appropriate platform for you.
However, if you’re searching for email marketing and automation but don’t want a comprehensive marketing suite, ActiveCampaign is the ideal standalone option for your organization.
