Performance | Ideal for agencies that utilize CRM, funnel building, and automation. | Ideal for creating high-converting sales funnels with ease. |
Features |
| Focuses on funnel building, landing pages, email marketing, and upsells. |
Pricing | Starts at $97/month (Starter Plan). | Starts at $81/month (Basic Plan). |
Templates | Offers pre-built funnels, templates, and workflows for quick setup. | Provides professionally designed funnel templates for various niches. |
Location of Data Centers | U.S.-based data centers for fast and secure performance. | U.S.-based data centers optimized for funnel performance. |
Are you seeking an objective comparison between ClickFunnels and GoHighLevel? You’re in the right place!
Both platforms offer solutions that remove the need for a tech team or multiple software subscriptions.
Their main focus is on generating leads and converting them into customers.
Businesses primarily use ClickFunnels to build sales funnels and optimize lead conversion. On the other hand, GoHighLevel is specifically designed for marketing agencies looking to scale their operations.
In this comparison, we’ll explore the details and clear up any misconceptions about both platforms.
Bottom line upfront:
GoHighLevel boasts a user-friendly interface with a focus on automation, making it a great choice for agencies and small businesses that want to streamline their marketing efforts.
Meanwhile, ClickFunnels emphasizes its drag-and-drop functionality and sales funnel templates, making it ideal for entrepreneurs who want to quickly launch a marketing campaign.
Ultimately, it’s up to you to decide which platform aligns with your business needs and marketing goals.
Main Differences: GoHighLevel Vs ClickFunnels 2025
Major differences between GoHighLevel and ClickFunnels are:
- ClickFunnels is a software company that enables businesses to create “beautiful” sales funnels that convert visitors to leads and customers. Due to its URL, GoHighLevel is often referred to simply as GoHighLevel. GoHighLevel is a major white-label platform software-as-a-service (SaaS) provider.
- ClickFunnels incorporates a range of features and tactics without requiring any technical or coding knowledge.
Additionally, it eliminates the need to recruit or depend on technical staff. GoHighLevel is a marketing agency-focused application that enables users to tailor their marketing agency’s (client) demands, thereby enhancing lead quality and sales follow-up procedures.
What is GoHighLevel and How Does it Work?
GoHighLevel is a highly valuable tool for individuals seeking to scale their business.
With this fantastic piece of software, you can be confident that you’ll have access to a range of features designed to help you market your items efficiently.
This platform is designed to deliver exceptional results for a wide range of marketers.
I enjoy how it enables you to discover everything you need to construct a great marketing campaign without having to worry about the associated issues.
This implies that it enables you to focus entirely on the positive aspects of your company while simultaneously eliminating all the negative ones.
We’ll discuss its primary characteristics later in this text. For now, let’s examine how it works.
One can only ask so much of a platform of this kind. The program’s advantage is that it is intuitive and simple to use.
You’ll find everything you need by browsing the layout and using the built-in features. Just decide how you want to market your site and get started.
What’s more, you can develop a bespoke on-brand dashboard to help you manage everything from a single platform.
What is ClickFunnels and How Does it Work?
ClickFunnels is a behemoth in the world of affiliate marketing. It’s been around for a few years now, and despite its youth, it’s amassed quite a following.
You’ve enabled the incredibly flexible promotion of your items using this platform.
Its program is structured so that you no longer need to cope with many of the issues that other marketers often confront.
This platform is also designed to appeal to specific niches, allowing you to utilize it for multiple objectives.
This tool has been designed to be accessible to virtually everyone on the planet, regardless of their specialization.
It doesn’t matter if you’re a plumber or an e-commerce marketer; there is one product that can meet anybody’s demands.
ClickFunnels was created for a specific purpose: to help you sell your products online using simple yet effective strategies.
This software enables you to develop several funnels that can significantly increase your revenues. It’s a program that allows you to design sales funnels easily.
This is mostly due to the ease with which this program may be used.
Additionally, it is designed to appeal to all niches and demographics, which means that your marketing strategy will be completely generic.
You can develop an efficient marketing plan that boosts your revenues without worrying about its effectiveness.
What’s more intriguing is that it was created to increase sales by using current web trends.
This implies that you’ll be able to utilize it to generate inexpensive and effective leads without incurring excessive costs.
GoHighLevel Vs ClickFunnels: Features Comparison
GoHighLevel: Features Breakdown
1. Funnel Building
- Includes a funnel builder but is more focused on offering an all-in-one solution for marketing agencies.
- Provides the ability to build sales funnels, landing pages, and websites.
- Funnels are customizable, but the design features may not be as advanced as those of ClickFunnels.
- Offers a drag-and-drop editor to build simple funnels quickly.
2. CRM and Lead Management
- Strong CRM features, specifically designed for agencies.
- Includes automated lead capture, follow-up, and management.
- Offers built-in SMS and email marketing automation to nurture leads.
- Allows integration with third-party CRM tools.
3. Marketing Automation
- Advanced marketing automation allows users to create complex workflows using triggers, actions, and conditions.
- Includes email, SMS, and voicemail automation for lead nurturing.
- Works well for agencies looking to manage multiple clients and campaigns.
4. Email & SMS Marketing
- Built-in email and SMS marketing features.
- Create and send automated email and SMS campaigns.
- Includes features like triggers, follow-up sequences, and broadcast messages for nurturing leads.
5. Membership Sites and Courses
- Includes the ability to create and manage membership sites for clients.
- Offers features for course delivery and management, useful for agencies managing educational content.
- Integrated with course platforms like Teachable and Thinkific, but can also host content directly within GoHighLevel.
6. Integrations
- Integrates with popular tools like Zapier, Google Analytics, Stripe, and more.
- Designed with agencies in mind, so integrations are aimed at helping businesses streamline operations and client management.
7. Customer Support
- Provides excellent customer support, backed by a strong community and valuable resources.
- Live chat and support tickets are available.
- Ideal for agencies requiring a dedicated support team for ongoing campaigns and effective client management.
8. Reporting and Analytics
- Offers detailed reporting and analytics on campaigns, funnels, and client performance.
- Allows users to track lead generation, email opens, SMS responses, and other key performance metrics.
ClickFunnels: Features Breakdown
1. Funnel Building
- Specializes in building highly customizable sales funnels.
- Drag-and-drop editor makes it easy to create complex funnels with a professional look.
- Extensive templates for various funnel types (e.g., lead generation, sales pages, webinar funnels).
- More advanced features for building high-converting sales funnels compared to GoHighLevel.
2. CRM and Lead Management
- Limited CRM features; it’s more focused on funnel-building and marketing.
- Offers email automation for lead follow-up but lacks the extensive CRM features found in GoHighLevel.
- Integrates with other CRM systems, such as Actionetics (ClickFunnels’ internal CRM) or third-party CRMs.
3. Marketing Automation
- Basic automation for email follow-ups and list segmentation.
- Primarily designed for funnel-based marketing, so the automation features are limited compared to GoHighLevel.
- Uses Actionetics (its email marketing system) for campaign automation.
4. Email & SMS Marketing
- Primarily focuses on email marketing with integrations like Actionetics and Mailchimp.
- No built-in SMS marketing capabilities; you would need to use third-party tools to add SMS functionality.
- Good email follow-up sequences and automations for funnel-based campaigns.
5. Membership Sites and Courses
- Offers built-in features to create membership sites and deliver online courses.
- Stronger features for building and managing membership areas within funnels.
- Includes options for course creators to sell and deliver content easily.
6. Integrations
- Strong integration with other tools like Stripe, Zapier, and email marketing platforms.
- Integrates well with CRMs, payment processors, and autoresponder tools.
- More limited compared to GoHighLevel in terms of overall business management integrations.
7. Customer Support
- Provides 24/7 customer support with live chat, phone support, and an active user community.
- Extensive knowledge base and training resources.
- Well-known for its customer service and support within the funnel-building community.
8. Reporting and Analytics
- Lacks some of the more detailed reporting options that GoHighLevel offers for lead management and client activity.
- Provides reporting focused on funnel performance, including conversion rates, sales, and revenue tracking.
GoHighLevel Vs ClickFunnels: Price Comparison
GoHighLevel Pricing
After your 14-day free trial, you can select the GoHighLevel plan that best suits your business needs.
1. Starter Plan – $97/month
Designed for businesses looking to capture and convert more leads with essential marketing tools.
- Lead capture and management with online booking, pipelines, social calendar, and website builder.
- Unlimited contacts and users with no extra costs.
- Ability to set up up to three sub-accounts to manage multiple brands or locations.
2. Unlimited Plan – $297/month
Ideal for agencies and businesses that require greater flexibility and scalability.
- Includes everything in the Starter Plan plus advanced features.
- API access to integrate with other tools.
- Unlimited sub-accounts for managing multiple clients under one plan.
- Branded desktop app with custom domains and full platform control.
No Risk, No Contracts
- 14-day free trial with full access to features.
- No long-term commitments; cancel anytime.
Try GoHighLevel for free, then choose the plan that fits your needs.
Clickfunnels Pricing
1. Startup – $81/month
- 3 Brand Workspaces
- 3 Team Members
- Unlimited Funnels
- Unlimited Courses
- Unlimited Members
- Unlimited Contacts
- Unlimited Pages
- Unlimited Domains
- 14-day Free Trial
Startup Plan: Perfect for small businesses, with essential tools for creating funnels and managing customer relationships.
2. Pro – $248/month
- 10 Brand Workspaces
- 10 Team Members
- Unlimited Funnels
- Unlimited Courses
- Unlimited Members
- Unlimited Contacts
- Unlimited Pages
- Unlimited Domains
- 14-day Free Trial
Pro Plan: Best for growing teams and businesses, offering more workspaces, team members, and advanced features for scaling operations.
Verdict: Choose these plans carefully, considering your business requirements and size. More can be useless if the business is small, and less can lead to a loss if the business is large. Both offer different plans; Clickfunnels is expensive in all cases but provides the best.
GoHighLevel Vs ClickFunnels: Pros and Cons
ClickFunnels
| Pros | Cons |
| Automates email marketing | Price plans restrict the number of domains, funnels, and sub-users |
| Converts quite well for straightforward membership websites/funnels | Restricted customization options for funnels and site design |
| Conversion funnel templates that have been pre-built | Price plans restrictes the number of domains, funnels, and sub-users |
| A superb collection of instructional videos and lessons for beginners | |
| Extremely user-friendly, even if you’ve never created a website before. |
GoHighLevel
| Pros | Cons |
| CRM centralizes all parts of your marketing | Takes time to get familiar with all the many features |
| Automated marketing across several channels, including email, SMS, and phone | Not recommended for individuals with insufficient technological expertise and knowledge |
| Features tailored specifically for agencies, such as white-label SaaS | |
| Integration with self-hosted domains, complimentary SSL & impending WordPress integration | |
| Complete control & customization of marketing funnels & website design | |
| One-on-one customer service calls are available in addition to a variety of other possibilities | |
| Plans suited for both corporations & agency entities | |
| Numerous features are available across all payment plan tiers |
GoHighLevel Vs ClickFunnels: Customer Reviews
GoHighLevel
ClickFunnels
FAQs
Are ClickFunnels worth the money?
ClickFunnels is a comprehensive marketing platform that automates the process of promoting and selling your items. It has practically every tool and integration imaginable. Yes, it is costly, but one gets what one pays for. It is worthwhile.
Is there a free alternative to ClickFunnels?
Kajabi is a one-stop-shop for marketing campaigns, online courses, website design, and landing page creation. It is one of the greatest ClickFunnels alternatives since it offers high-conversion layouts and themes for your online company. It features code-free landing pages.
What is a cheaper alternative to ClickFunnels?
Cheapest ClickFunnels alternative: Simvoly's funnel builder is an excellent tool for quickly creating landing pages, sales funnels, and e-commerce sites. Additionally, Simvoly is a very affordable alternative to ClickFunnels, with rates starting at only $ 12 per month.
What is GoHighLevel?
GoHighLevel is the industry's leading sales and marketing platform, enabling you to scale your company effortlessly. Additionally, they provide a 14-day free trial. The trial provides you complete, unfettered access to everything: infinite funnels, marketing automation, and websites, among other things. Try it out; you will not be disappointed!
Is GoHighLevel a CRM?
GoHighLevel is a customer relationship management (CRM) and marketing automation tool created specifically for marketing companies.
What is the GoHighLevel app?
GoHighLevel is the industry's first all-in-one platform, providing you with all the tools, support, and resources you need to run a successful agency. Access to all necessary tools in a single platform without the need to duct-tape numerous platforms together!
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Conclusion: GoHighLevel Vs ClickFunnels in 2025
GoHighLevel is an all-in-one marketing automation platform and customer relationship management system designed to generate leads and nurture them into paying customers.
It received top marks in this GoHighLevel Vs ClickFunnels, outperforming ClickFunnels in several areas.
It’s the ideal solution for agencies that service local companies, as it includes numerous fantastic tools for acquiring new customers and managing client campaigns.
Additionally, it is simple to use and will save you time and money by centralizing your agency’s operations and supplanting various other products.
ClickFunnels enables you to create high-converting sales funnels for your company and is particularly well-suited for selling digital items and subscriptions.
Whether you operate an agency, an e-commerce firm, an online course, or a digital goods business, sales funnels will work for you, and you should try ClickFunnels.
