Categories: News

Google Ads Offline Conversion Upload Bug Disrupts Campaigns

Google has confirmed a major bug affecting offline conversion uploads in Google Ads.

Advertisers say a large part of their uploaded conversion data is missing from reports. This issue is now impacting campaign performance, results, and automated bidding.

The company has acknowledged the problem and says a fix is in progress.

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Advertisers Report Missing Offline Conversions

The issue came to light when multiple advertisers noticed sudden drops in their reported conversions. Many said that only a small portion of their offline uploads were being processed.

Key issues reported:

Around 80% of offline conversions fail to appear in Google Ads
Reporting shows incorrect conversion numbers
ROAS bidding strategies become unstable
Campaigns show drops in clicks and performance
Data mismatch affects overall optimisation

Prakash Chandra Durgapal highlighted the issue on X. He said that the missing conversions caused malfunctioning bid strategies and a sharp decline in campaign clicks.

Also read about: Google Search Console Update: New Branded Queries Filter

Google Responds and Confirms a Fix Is Coming

Google Ads Liaison Ginny Marvin responded to advertisers on X. She confirmed the engineering teams are now working to resolve the issue quickly.

Google’s response includes:

Acknowledging the offline upload bug
Confirming a high-priority fix is underway
Advising advertisers to expect temporary reporting issues
Suggesting that missing conversions are a known issue, not user error

For now, advertisers experiencing problems should monitor their accounts but avoid major bid or strategy changes until Google resolves the bug.

Summary

A significant bug in Google Ads is preventing offline conversion data from uploading correctly.

This creates inaccurate reporting and disrupts automated bidding strategies.

Google has confirmed the issue and is working urgently on a fix. Advertisers are advised to stay patient and watch for updates.

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Jitendra vaswani

Jitendra Vaswani is a crazy digital marketer & professional blogger from India. Experienced with a wide range of SEO, SMO, SEM, and various digital projects. Self driven Entrepreneur, Web Consultant & Founder of Digital Marketing Agency DigiExe & WordPress Plugin SchemaNinja SchemaNinja & Marketing blog BloggersIdeas . He is a successful online marketer & award-winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publications as a successful blogger & digital marketer. Check out his latest Portfolio( Jitendra.co). Find him on Twitter, & Facebook.