Google has signed a major AI content licensing deal with Reddit, giving its artificial intelligence systems access to Reddit’s massive library of user-generated content.
The deal, reportedly worth $60 million per year, allows Google to use Reddit posts and discussions to train its AI models, including Gemini, its latest generative AI technology.
This partnership marks a big moment for both companies — as Reddit prepares for its IPO and Google boosts its AI learning capabilities with real human conversations from one of the internet’s most active communities.
Google Reddit AI Deal: Details of the Google–Reddit Partnership
The partnership was confirmed after weeks of speculation, with both Google and Reddit releasing official statements about their collaboration.
Key Highlights:
- Deal Value: Around $60 million per year for Reddit’s content licensing.
- Purpose: To train Google’s Gemini AI models using Reddit data.
- Timing: Agreement signed earlier in 2024, just before Reddit’s IPO filing.
- Scope: Gives Google access to Reddit’s Data API for real-time data and community discussions.
- AI Training Use: Helps Google improve search results, conversational responses, and community-driven insights.
This deal reflects Reddit’s growing focus on data monetization, allowing AI companies to access and learn from its vast content base — but for a price.
Also read about: Reddit Ads 2025: Holiday Guide to Boost Your Campaigns This Year
Why It Matters
The partnership comes amid rising visibility of Reddit content in Google Search results. SEO experts have noticed a sharp increase in the number of Reddit pages ranking on Google — from 22 million to over 41 million URLs in less than a year.
Some believe this surge is linked to the AI deal, raising questions about whether Google’s algorithms now favor Reddit content intentionally.
Meanwhile, Reddit plans to use the funds to enhance its ad tools and AI-driven content moderation systems, tapping into what it calls a “$750 billion search advertising opportunity by 2027.”
Comparison Table: Reddit and Google Before vs After AI Deal
| Feature | Before Deal | After Deal |
| Data Access | Limited public crawling | Full access via Data API |
| Google AI Training | Based on open web data | Includes Reddit’s real user discussions |
| Reddit Visibility | 22M URLs ranking | 41.1M URLs ranking |
| Revenue Source | Ads and premium features | Adds AI data licensing income |
| Partnership Status | None | Official AI content deal with Google |
The Google Reddit AI Deal signals a new phase where user-generated content becomes a key asset in AI training. For Reddit, it’s a new revenue stream. For Google, it’s richer, real-world data — and smarter AI systems.
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