In this article we have featured How To Get More Views On Instagram Story, Though this is a direct copy of Snapchat, it has quickly become a powerful tool for visual content marketing, telling compelling stories, and boosting engagement with followers.
Approximately 70% of US businesses are now using Stories, and we believe this feature has a great potential to expand worldwide more than it already has. Let’s learn how Instagram Stories can be integrated into your existing content campaign as well as some of the best strategies for building a powerful brand.
Let’s talk about how you can increase views on your Stories so you receive more exposure.
1. Create and publish different types of content
In order to schedule your Instagram Stories content in advance, you need an editorial calendar. It means that followers of your account will know when they can expect new stories from you since they will know when to look for them.
By facilitating engagement with your audience, consistency will help keep you close to them. Your Stories show that you are honest, true to yourself and that you have a purpose behind them.
Would you like to publish something?
Photos, videos, and boomerangs can all be included in your stories. It’s important to remember that you can only post up to 100 Stories in 24 hours.
- In Instagram Stories, you can share photos, videos, and boomerangs. As for the content types you can choose from, you can combine them if you wish, or alternate between them if you prefer.
- As a second option, you can share your regular posts through Stories. By choosing the “post to stories” option, you can choose your favorite photos and videos. This will be discussed later.
What are the best Instagram Stories content ideas?
You’ll have to consider your strategy and audience to determine what answer to give. Insights on Instagram are the best way to determine what type of content to publish. You will be able to take better decisions when you have access to statistical data provided by the platform.
You will receive useful insights from Instagram Insights, such as:
- Whether it be a photo, video, or boomerang, how many replies you received for a story
- Taps on another account’s next story
- Adding a link to a story led to a certain number of clicks
- An impression is the number of people who see a story
- One of the most important statistics you get from your story is the number of unique accounts that viewed it
- The number of forwards, which refers to how many people clicked to see the next story you posted
- A backward tap indicates how many people have tap the screen to see a previous photo/video/boomerang again
- The number of times your story was exited by users
What to do when your feed photo isn’t showing up on your stories
In this chapter, we listed two options. Do you remember them? Okay, let’s talk about the second one: publishing Stories from the latest posts in the feed.
Instead of creating new photos and videos, why reshare your content?
Consider a promotional campaign you are running. In a post on your feed, you announced it to your audience and you’d like to remind people about it over the next few days. Through Stories, you can play around with the visuals and add something new, such as new hashtags, countdown timers, and stickers.
In addition, you can repost older images and videos on IG Stories and take advantage of the unique features available exclusively on the app. The possibilities are endless.
Less emphasis is placed on design and more on creativity in stories. Nevertheless, if your brand is important to you, you should invest in your stories.
You have plenty of tools at your disposal that can help you expedite your design project while still giving your slides the branded professional appearance you crave. Our recommendations when it comes to online design include Bannersnack, Canva, and Adobe Spark.
Choosing one that fits your needs, goals, skills, workflow, and style is recommended if you have not already done so.
Furthermore, if you are a podcaster and want to rely mostly on promoting your audio content, you can create video slides in just a few seconds with a tool such as Wavve.co and introduce your next guests via Stories.
2. Encourage engagement with your followers by using stickers
Engaging your audience with stories is one of the best features of Stories. Instagram stories allow you to boost engagement by adding polls, questions, emoji sliders, and stickers.
I really enjoy working with them since they’re so easy to use. Furthermore, they may help you get valuable and important information from your audience.
You can use Polls by selecting the Polls sticker from the sticker menu when you select the sticker option.
What are the benefits of polls?
You can connect with your audience in a brand new way with their two-way communication capabilities. By conducting polls, you can let people vote on specific aspects of your product or service, inquire about specific topics, and learn more about their preferences.
It is also possible to combine polls and similar tags creatively.
Games can be created with Instagram Stories
With Instagram Stories, you can play a variety of games with your audience. Rather, we are talking about a new form of interaction that can only be created by widgets and graphics, rather than traditional video games. Moreover, they are inherently engaging.
Finding the right tools you can use and finding inspiration to find a good question to ask your audience is what matters most at this point.
You can also choose from the following sticker options:
Giving your audience the chance to ask you questions about your business allows you to involve the audience even more. As well as IG Stories, you can use the channel to answer the questions. However, we suggest tagging your friends. You will then be more likely to be reposted.
Sticker with the Countdown
When you launch a new product, announce a major sale, or announce a new service, this feature is extremely useful. Your audience can be reminded how much time remains during contests using this tool as well.
Slider with Emojis
You can take advantage of this option as well to maximize audience interaction. Any question can be asked and the slider can be used to receive a quick, visual response.
3. Reveal new content
You should publish teasers in stories. Giving your audience a glimpse of a new piece of content by posting a series of partially revealed images will allow you to surprise them. Experienced designers know how to do this easily, but what about the rest of us?
In just a few seconds, you can share your story on IG Stories with minimal effort.
The first step is to upload your photo. Next, tap on the drawing pencil and choose a color from the color picker. Draw a significant portion of your photo (ideally more than 50%) on the screen. As soon as you have saved the photo, publish it as the first slide of a story. Finally, use the eraser tool to remove some colors for the next slide and repeat the process until you have published the image without the drawings.
4. Create a limited offer
Discounts are a favorite of people, and they know how to distinguish the great ones from the not-so-good ones. You can use Instagram Stories to promote a sale, a huge discount, or a giveaway.
How can you use Instagram Stories to promote your business?
Would you like to offer your audience an amazing prize? Are you planning on running a giveaway to promote your business? Using Instagram Stories is a quick and easy way to do this.
BigCommerce’s platform makes it easy to create a shoppable catalogue on Instagram. Instagram recently announced that customers will be able to shop in their Instagram Stories.
Using this feature, you may be able to boost IG referrals to your website while promoting your best products.
John Lott, CFO of Spearmint Love, a brand that sells clothing for babies, told Forbes that the company’s referral traffic from Instagram increased almost 13% since using the new feature. He notes that the integration was seamless. Customers can visit a product’s page directly from Instagram if products are tagged.”
5. Use location tags
When you use location tags, you can target a specific group of people. Therefore, you can tailor your marketing campaign to target the right people for your company. Of course, this only applies if your business is local and not global.
Secondly, you make it easier for people from that targeted group to find you. It is sometimes possible to find out what people and businesses have posted about a certain location by searching it by tag.
6. Use hashtags
It is very important to use hashtags on Instagram Stories so that you can gain more exposure for your brand. There are no stickers or text overlays available for hashtags. It’s best to use only a few hashtags in your IG story to maintain readability.
The hashtags you add to your posts should also be chosen carefully. Use hashtags that are already popular in your industry or create one that your followers can also use when engaging with you.
7. Create Stories Ads
On Instagram, there are more than 15 million business profiles and two million advertisers. Become an advertiser on Instagram if you have a budget for this kind of expenditure.
How? Advertising can help you gain new audiences and fans more quickly and efficiently than regular posts. Your only requirement is a budget as well as a clear vision for the designs, a clear message, and an attractive call to action.
Instagram Stories ads are shown to the viewer on full screen, just like a normal story. By creating these ads with the end-user in mind, you can make them seem like part of their Stories feed rather than intrusive advertisements. Not being intrusive is very important if you want your ads to generate leads (and we’re sure you do).
As a result, if you combine the advertisement with something similar to the “limited offer” chapter, you’ll get even better results. Due to the short duration of video ads, it’s critical for them to be worth the money. The content has to be readable, have a clear call to action, and have a powerful visual impact on the viewer from the very beginning.
Spotify provides the following example of how to properly address an audience with Instagram Stories ads, which demonstrates everything you need to know. The message is clear, the visual style is fun and appropriate to the company’s audience, and the color palette makes it hard to miss.
8. Highlight your best stories
In addition to Instagram Stories, the “Highlights” section is an especially useful addition. Any story you want to keep permanently can be saved here, so it can be watched anytime by your audience. Story posts disappear after 24 hours, as you may know. Highlights turn volatile content into permanent content by storing it for as long as necessary.
9. Use the superzoom feature
In this article, we have not yet addressed this feature of Instagram Stories. You can easily create a story around a single idea or image if you use “superzoom” as part of your creative process.
Superzoom: How does it work?
Create an IG Story in your Instagram account. You can cycle through the options to reach the superzoom feature by tapping the left. To begin shooting, press the camera button.
By using this feature, you are able to speed up your creative process, especially when you lack enough content to fill a story. As a result, you will have a greater probability of getting more views since you will be able to create stories out of single photos and thus, come up with content even when you don’t have anything to combine into multiple slides.
10. Create a group Instagram and send targeted stories
Instagram’s DM groups are another great way to reach a specific audience. The “direct message” option can be used to deliver content to specific audiences based on several factors you determine to be important for your marketing strategy. This is also true for Instagram Stories.
Conclusion: How To Get More Views On Instagram Story
When it comes to marketing, Instagram is one of the most powerful platforms. Storytelling provides a simple and effective way to deliver true information to your audience, providing information that has not been tampered with or altered in any way.
This article offers some of the best strategies for increasing your Instagram audience through Stories, so you can find new and improved ways to utilize this feature. Creating content you want and delivering it in a way that will achieve successful marketing and successful branding.
Do you know of or have you tried other tips or strategies to deliver content using Instagram Stories? Leave a comment below.