How to Promote Your Etsy Shop on Pinterest? Best Guide 2023

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If you’re an Etsy shop owner looking for ways to promote your business and sell more products, Pinterest is a great social media platform to consider.

Pinterest is a visual search engine, which means users can find images and ideas for things they want to buy by searching for specific keywords.

This makes Pinterest the perfect platform for promoting and selling handmade or vintage items from your Etsy shop. In this article, we’ll provide tips on how to use Pinterest to promote your Etsy shop, including how to create effective pins and boards that will drive traffic to your shop.

We’ll also discuss some tools and techniques for tracking the results of your Pinterest marketing campaigns so you can measure their effectiveness. So if you’re ready to start using Pinterest as a tool to promote your Etsy business, read on!

What is The Best Way to Promote Your Etsy shop?


The best way to promote your Etsy shop is to create a strong social media presence. Make sure to have a complete profile on all the major platforms (Facebook, Twitter, Instagram, Pinterest, etc.), and post regularly.

You can also join groups or forums related to your niche, and post about your shop there. Additionally, you can use online tools like Google AdWords or promoted pins to increase traffic to your shop.

Finally, make sure your shop is well-organized and easy to navigate, and that your listings are keyword-rich and informative.

What is Pinterest?


Pinterest is a social media website that allows users to share photos and videos with others on the website. Users can create “boards” where they can save pins of images they find on the web. Other users can then follow these boards to see the pins that have been saved.

Why should you use Pinterest?

Pinterest is a visual bookmarking site that allows users to save and share images and videos from the web. It can be used for a variety of purposes, including marketing and business purposes.

Here are four reasons why you should use Pinterest for your business:

  1. Pinterest is a great way to create a visual portfolio of your work.
  2. Pinterest can help you generate leads and grow your business.
  3. Pinterest is an effective way to promote your products and services.
  4. Pinterest is a great way to connect with potential customers.

Can I Promote Etsy on Pinterest?

Pinterest is a social media platform that allows users to share images and videos from other websites. It can be used to promote your business by creating boards that showcase your products or services. You can also create pins that direct people to your website or Etsy shop.

To create a board on Pinterest, sign in and click on the “Create Board” button. Name your board and add a brief description. Choose the category that best describes your board. Then, select the “Add Pin” button and paste the link to the website or Etsy shop you want to promote.

Why You Should Promote Your Etsy Listings on Pinterest

If you’re an Etsy seller, you know that promoting your listings on Pinterest is a great way to get more traffic to your shop. And if you’re not already using Pinterest to promote your Etsy shop, you should be! Here are four reasons why:

  • Pinterest is a huge traffic driver.

Pinterest is one of the top social media platforms when it comes to driving traffic. In fact, according to recent studies, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined. So if you want more traffic coming to your Etsy shop, Pinterest is a great place to start.

  • Pinterest users are engaged.

Pinterest users are highly engaged and they love clicking through pins to visit the websites they’re linked to. In fact, studies show that the average pin gets repinned 11 times. That’s a lot of potential exposure for your Etsy shop!

  • Pinterest is a great place to showcase your products.

Pinterest is perfect for showcasing your products. With its large image space and ability to add links, you can create pins that show off your products in a beautiful and engaging way.

Plus, when people click through to your Etsy shop from your pins, they’ll be able to see all of your products in one place.

  • Pinterest is easy to use.

Pinterest is one of the easiest social media platforms to use. All you have to do is create boards based around topics that interest you and start pinning! Plus, there are tons of great tutorials out there that can teach you everything you need to know about using Pinterest for business purposes.

How to Sell on Pinterest from Etsy?

If you’re an Etsy seller, you may be wondering how to start selling on Pinterest. It’s a great platform to reach new customers, and there are a few things you can do to make the most of it.

First, create a board for your shop. This will be a collection of all the products you sell, as well as any other pins that represent your brand. You can also create boards for specific products or collections.

Next, make sure your shop is properly set up on Pinterest. In addition to your name and location, you’ll need to include a link to your Etsy shop. You can also add a short description of your business.

Finally, start pinning! Make sure to pin photos of your products, as well as other images that represent your brand. You can also pin helpful articles and blog posts related to your industry. And don’t forget to use hashtags! They can help people find your pins and shop.

How to Use Pinterest for More Etsy Sales?

Pinterest is a social media platform that can be used to drive traffic to your Etsy shop. Here are some tips on how to use Pinterest for more Etsy sales:

  • Create boards that are relevant to your shop.

When you create boards, be sure to think about what your target audience would be interested in. For example, if you sell handmade jewelry, you might create boards for “Boho Jewelry Ideas,” “Bracelet Ideas,” “Earrings” etc.

  • Pin items from your shop and other shops that are related to yours.

When you pin items, make sure that you include a link back to the item’s listing page on Etsy. This will help increase traffic to your shop. You can also pin items from other shops that are related to yours.

This will help you build relationships with other Etsy sellers and potentially generate sales from their followers.

  • Use hashtags on your pins.

Hashtags can be used to help people find your pins. When you add hashtags to your pins, people who are searching for those hashtags will be able to find them. For example, if you sell handmade jewelry, you might use the hashtag #handmadejewelry on your pins.

  • Follow other people on Pinterest who might be interested in your products.

When you follow other people on Pinterest, their followers may see your pins and be interested in checking out your shop. You can find people to follow by searching for keywords that are related to your products or by following others who have similar interests.

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Conclusion: How to Promote Your Etsy Shop on Pinterest? Best Guide 2023

Are you looking for more ways to promote your Etsy shop? Pinterest is a great place to start! With over 175 million active users, there’s a good chance that many of your potential customers are already using the platform.

By following our tips for how to sell more on Pinterest, you can start seeing results in no time. So get started today and watch your Etsy sales grow!

Sonia Allan

Sonia Allen has been a freelance content writer and a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in internet marketing & affiliate marketing. She likes sharing her knowledge in a wide range of domains ranging from eCommerce, startups, social media marketing, making money online, affiliate marketing human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs on these authority websites like AffiliateBay, and

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