How To Use Pinterest For Etsy: A Must Read Guide 2023

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Are you an Etsy seller looking for ways to increase traffic to your shop? Or are you just getting started and curious about how Pinterest can help you grow your business?

Either way, this guide is for you. In this post, we’ll discuss the basics of how Pinterest works and show you how to set up a profile and board that will help promote your Etsy shop. We’ll also share some tips on creating engaging pins that will drive traffic to your site. So let’s get started!

Why Use Pinterest To Promote Your Etsy Store?


Pinterest is an online platform that allows users to create and share pinboards of the things they’re interested in. This could include anything from recipes to fashion, to home decor. Because of its focus on visuals, Pinterest is a great platform for promoting your Etsy store.

Here are some reasons why you should use Pinterest to promote your Etsy store:

1. Pinterest is a visual platform.

When it comes to promoting your Etsy store, visuals are key. Pinterest is a great platform for promoting your store because it’s all about visuals. You can create boards with photos of your products, behind-the-scenes shots of your shop, or even inspirational images related to your products.

2. Pinterest is a great way to drive traffic to your Etsy store.

Pinterest is one of the most popular social media platforms out there, so using it to promote your Etsy store is a great way to reach a large audience.

When someone pins one of your products onto one of their boards, their followers will see it and may be interested in checking out your store.

3. Pinterest is a great way to build brand awareness.

When people see your pins on Pinterest, they will start to associate your brand with the products you sell. This can help increase brand awareness and encourage people to check out your Etsy store.

How To Use Pinterest For Etsy


Pinterest can be a great way to get attention for your Etsy shop. Here are some tips on how to use Pinterest to its fullest potential:

  • Make sure your shop is properly pinned

Make sure that your Etsy shop is properly pinned on Pinterest. This means that all of your items should be pinned, as well as your shop’s profile picture and description. You can use a tool like Pinvolve to help you with this.

  • Create interesting pins

When creating pins for your items, make sure to use high-quality images and an interesting description. If you can, create pins that are specific to certain holidays or occasions. For example, if you sell Christmas ornaments, create a pin for a specific ornament and include information about the size, materials, and price.

  • Use keywords in your pins

When creating pins, use keywords in the title and description. This will help people find your pins when they are searching for specific items on Pinterest.

  • Follow other Etsy shops and pin their products

Following other Etsy shops is a great way to get more exposure for your own shop. Pinning their products will also help you build relationships with other shop owners.

  • Use group boards to share your pins

Group boards are a great way to share your pins with a wider audience. You can find group boards by searching for keywords on Pinterest or by joining groups on Facebook or LinkedIn.

Why Do You Need A Pinterest Business Account?

Pinterest can be a powerful marketing tool for businesses of all sizes. Here are four reasons why you need a Pinterest business account:

  • Increased exposure for your business.

With a business account, you can create boards that showcase your products or services. You can also add pins with links to your website or blog, which will help increase traffic to your site.

  • Improved brand awareness.

When people see pins from your company on their Pinterest boards, it helps to build brand awareness and trust. This can lead to more customers down the road.

  • More leads and sales.

Pinterest is a great way to generate leads and sales. By adding pins with call-to-action buttons, you can encourage people to take action and buy your products or services.

  • Greater engagement with your target audience.

Pinterest is a great platform for engaging with your target audience. You can connect with potential customers by sharing pins that appeal to them, and providing helpful information and advice.

How To Claim Your Etsy Shop On Pinterest

Pinterest is a social media site that allows users to share images and videos with others. It is a great site for businesses because it allows you to create boards of your products or services. This can be a great way to promote your business to others on the site.

If you are an Etsy shop owner, you can claim your shop on Pinterest. This will allow you to create pins that will direct people back to your Etsy shop. To do this, you will need to create a business account on Pinterest.

Once you have created your account, you will need to go to the Pinterest for Business website. Under the “Buyable Pins” section, click on “Get Started.” You will then be directed to a page where you can enter your Etsy shop name. Once you have entered your shop name, click on “Submit.”

You will then need to verify your account by clicking on the link that is sent to the email address associated with your Etsy shop. Once you have verified your account, you can start creating pins for your Etsy shop.

To create a pin for your Etsy shop, you will need a picture of one of your products and the link to your Etsy shop. The picture should be at least 600×900 pixels in size. You can then create a pin by following these steps:

  1. Go to Pinterest and sign into your account.
  2. Click on “Create Pin.”
  3. Enter the URL of the website where the image is located into the “Source” field. 
  4. Select the board where you want to post the pin. 
  5. Enter a description of the product in the “Description” field. 
  6. Select an appropriate category for the product. 
  7. Click on “Pin It.”

How To Get Rich Pins On Pinterest

Pinterest is a great site for finding ideas for projects and recipes, but it can also be a great resource for online shoppers. By using Pinterest’s “Rich Pins,” online shoppers can get more information about the products they’re interested in, and can even make purchases without ever leaving the Pinterest site.

To use Rich Pins, you first need to create a board and add pins to it. Once your board is created, go to the Rich Pin verification page and enter the URL of your board. After your board is verified, you can start using Rich Pins.

There are five types of Rich Pins: product, recipe, article, movie, and place. Product pins include information such as the price and where to buy it, recipe pins include ingredients and cooking times, article pins include summaries and author information, movie pins include ratings and cast lists, and place pins include addresses and opening hours.

To create a product pin, simply upload an image of the product to your board and add the correct information in the description. For example, if you’re pinning a dress from Amazon, you would add the price and where to buy it in the description. If you’re pinning a recipe, you would add the ingredients and cooking times in the description.

Creating Rich Pins is easy and can be done in minutes. By using Rich Pins, online shoppers can get more information about products they’re interested in and can even make purchases without ever leaving the Pinterest site.

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Conclusion: How To Use Pinterest For Etsy: A Must-Read Guide 2023

Are you looking for more ideas on how to use Pinterest for your Etsy shop? Be sure to check out our other blog posts, where we dive into detail on using different Pinterest strategies to help promote your products.

And if you have any questions or need help getting started, feel free to reach out to us! We’re always happy to chat about all things Pinterest and Etsy. Thanks for reading, and best of luck with your business.

Sonia Allan

Sonia Allen has been a freelance content writer and a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in internet marketing & affiliate marketing. She likes sharing her knowledge in a wide range of domains ranging from eCommerce, startups, social media marketing, making money online, affiliate marketing human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs on these authority websites like AffiliateBay, and

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