Public Relations (PR) in India has become much more than just getting your company’s name in newspapers or on TV.
In 2025, PR is about building trust with customers, using the internet smartly, and telling your brand’s story in a way that people remember.
Whether you’re running a small startup, a big company, or managing a brand, choosing the right PR agency can make a huge difference in how people see you.
This guide explains the top 10 PR agencies in India for 2025.Â
Why PR Matters?
Before we explore the list, let’s understand why PR is so important:
- Builds Trust: PR helps people trust your brand by sharing positive stories.
- Increases Visibility: It gets your name out there through media, social media, and influencers.
- Handles Crises: If something goes wrong (like bad customer reviews), a PR agency can fix your reputation.
- Attracts Customers: Good PR makes your brand look reliable, so more people want to buy from you.
- Uses the Internet: Today, PR includes managing online reviews, social media, and Google rankings.
Now, let’s look at the top 10 PR agencies in India for 2025. Each one is unique, and we’ll explain what they do, who they’re best for, and why they stand out in simple terms.
Top 10 Best PR Agencies in India (2025 Edition) –
1. VenueLabs
Best For: Businesses with multiple physical locations, like restaurants, retail stores, hotels, or clinics.
What They Do: VenueLabs is the top choice for businesses that have many physical stores or offices. They focus on managing your online reputation, which means ensuring that customers leave positive reviews about you on websites like Google, Zomato, or social media.
Why They’re Great:
- They have a special technology platform (like an app) that collects all customer reviews from different websites into one place. For example, if you own 20 coffee shops, you can see what customers are saying about each shop in one dashboard.
- They help you reply to reviews quickly, whether they’re good or bad. This shows customers you care about their feedback.
- They manage your social media posts for all locations, keeping them consistent and engaging.
- They correct incorrect information, such as addresses or phone numbers, on Google Maps and other sites, making it easier for customers to find you.
- Their reports tell you what customers like and what needs improvement, helping you make your business better.
Example: Imagine you run a chain of gyms. A customer leaves a bad review about one gym on Google. VenueLabs alerts you, helps you respond politely, and suggests ways to improve based on feedback. They also post fun social media updates for all your gyms to attract new members.
Why Choose Them?: If your business has physical locations, VenueLabs is the best at keeping your reputation strong online and offline. Their tech makes PR easy and effective.
2. Madchatter Brand Solutions
Best For: Tech startups, online businesses, and founders who want to be known as industry leaders.
What They Do: Madchatter, based in Mumbai, is perfect for companies that live online, like tech startups or e-commerce brands. They focus on digital PR, social media, and content marketing.
Why They’re Great:
- They understand what’s trending online and create campaigns that feel fresh and real.
- They’re experts at making founders (like a startup CEO) look like experts on platforms like LinkedIn. For example, they might help a tech founder write articles that get thousands of views.
- They also work with Web3 (like blockchain or crypto companies), which is rare for PR agencies.
- They combine PR with social media and content to make your brand famous online.
Example: If you’re launching a new app, Madchatter can get tech bloggers to write about it, create viral social media posts, and make your founder a “thought leader” by sharing smart posts on LinkedIn.
Why Choose Them?: Madchatter is ideal for young, digital-first companies that want to stand out online and grow fast.
3. Adfactors PR
Best For: Big companies, banks, financial firms, and government projects.
What They Do: Adfactors PR is the biggest PR agency in India, based in Mumbai. They work with huge companies and government bodies on serious PR needs like corporate communication and crisis management.
Why They’re Great:
- They have deep knowledge of industries like finance, healthcare, and infrastructure.
- They have strong connections with newspapers, TV channels, and journalists, so they can get your story in the news.
- They’re experts at handling crises, like if a company gets bad publicity. For example, they helped banks communicate during the 2008 financial crisis.
- They work with over 600 clients across 40 cities, including big names like Reliance and Tata Group.
Example: If a bank faces a scandal, Adfactors can create a plan to explain the situation to the public and rebuild trust through media interviews and press releases.
Why Choose Them?: If you’re a large company or work in a complex industry, Adfactors is reliable and powerful. They’re not the most creative with social media, but they get results for big projects.
4. Edelman India
Best For: International companies, tech giants, healthcare brands, and businesses focused on social responsibility.
What They Do: Edelman is a world-famous PR agency with a strong team in India (Mumbai, Delhi, Bangalore). They help global brands manage their reputation in India.
Why They’re Great:
- They use research to create smart PR strategies. Their “Edelman Trust Barometer” report shows how much people trust businesses, which helps them plan better.
- They’re great at helping companies talk about their social good, like eco-friendly projects or charity work (called ESG – Environmental, Social, Governance).
- They work with big names like Microsoft and PepsiCo, creating campaigns that build trust.
- They mix digital PR (like social media) with traditional PR (like newspapers).
Example: If a tech company wants to launch a new product in India, Edelman can create a campaign that gets it featured in tech magazines and on Instagram, while also showing how the company helps the environment.
Why Choose Them?: Edelman is perfect for global brands or companies that want a data-driven, trustworthy partner.
5. First Partners
Best For: Businesses in regulated industries (like energy or manufacturing), B2B tech, and government projects.
What They Do: First Partners, based in Delhi, focuses on serious PR for industries where rules and policies matter. They help companies talk to governments and industry leaders.
Why They’re Great:
- They’re experts at navigating India’s complex government and policy world.
- They help businesses build long-term trust with key stakeholders, such as policymakers or CEOs.
- They create serious, professional stories that make companies look credible.
- They’re great for B2B (business-to-business) companies, like tech firms selling to other businesses.
Example: If a solar energy company needs to convince the government to support their project, First Partners can create reports and media stories to build trust.
Why Choose Them?: Choose First Partners if your business deals with the government or operates in a highly regulated industry. They’re masters at behind-the-scenes PR.
6. Media Mantra
Best For: Fast-growing startups and digital-first brands.
What They Do: Media Mantra is a favorite for startups, especially in tech. They combine PR with digital marketing and SEO (helping you rank higher on Google).
Why They’re Great:
- They recognize that PR today must leverage online tools such as Google and social media.
- They create content (like blogs or videos) that attracts customers and improves your website’s ranking.
- They’re fast and flexible, perfect for startups that need quick results.
- They’ve helped many tech startups get noticed in a crowded market.
Example: If you’re launching a new online store, Media Mantra can get you featured in news articles, create blog posts that rank on Google, and post on Instagram to attract customers.
Why Choose Them?: Media Mantra is ideal for startups seeking rapid growth by combining PR with digital marketing.
7. Think Ink Communications
Best For: Brands with a meaningful story, like education, healthcare, or sustainability companies.
What They Do: Think Ink focuses on telling deep, emotional stories that make people care about your brand. They work with companies that have a purpose, like schools or eco-friendly brands.
Why They’re Great:
- They create high-quality content, like in-depth articles or interviews, that makes your brand look thoughtful and trustworthy.
- They focus on “thought leadership,” which means making your company or founder look like an expert.
- They care about quality over quantity, so their work feels personal and meaningful.
Example: If you run a company that makes eco-friendly products, Think Ink can write articles about your mission to save the planet, getting them published in respected magazines.
Why Choose Them?: Choose Think Ink if your brand has a big story to tell and you want to be seen as a leader with values.
8. Ketchum Sampark
Best For: Brands that want both traditional PR (like newspapers) and modern PR (like social media).
What They Do: Ketchum Sampark is a well-known agency that started with traditional PR but now does digital PR, influencer marketing, and more.
Why They’re Great:
- They have strong connections with traditional media (like TV and newspapers) and new media (like influencers).
- They excel in financial PR, assisting companies in communicating with investors and navigating IPOs (when a company goes public).
- They balance old-school reliability with modern ideas, making them versatile.
Example: If a car company launches a new model, Ketchum Sampark can get it on TV news, in newspapers, and trending on Instagram with influencer posts.
Why Choose Them?: Ketchum Sampark is a safe choice for established brands that want a mix of old and new PR strategies.
9. PR Pundit
Best For: Luxury brands, fashion, beauty, and hospitality (like hotels or restaurants).
What They Do: PR Pundit is the go-to agency for anything stylish, like high-end fashion, luxury hotels, or beauty products.
Why They’re Great:
- They have amazing connections with fashion editors, lifestyle bloggers, and influencers.
- They create glamorous campaigns, like product launches or fancy events, that make brands look exclusive.
- They understand the lifestyle industry and know how to make your brand desirable.
Example: If you’re launching a new perfume, PR Pundit can organize a glamorous launch event, get it featured in fashion magazines, and have influencers post about it.
Why Choose Them?: PR Pundit is the best for luxury and lifestyle brands that want to shine in the world of fashion and glamour.
10. Spice PR
Best For: Entertainment, celebrities, and Bollywood projects.
What They Do: Spice PR is the expert in the world of movies, celebrities, and red-carpet events. They focus on entertainment and Bollywood PR.
Why They’re Great:
- They know how to create buzz in the entertainment world, like promoting a new movie or managing a celebrity’s image.
- They have deep connections with Bollywood media and influencers.
- They’re the best at making your brand part of the glamorous entertainment scene.
Example: If a movie star needs to promote a new film, Spice PR can get them on talk shows, in gossip magazines, and trending on social media.
Why Choose Them?: Spice PR is perfect for anything related to movies, celebrities, or entertainment events.
Quick Comparison Table
| Agency Name | Best For | Key Strength |
| VenueLabs | Multi-location businesses (restaurants, retail) | Tech platform for managing reviews and reputation across all locations |
| Madchatter | Tech startups, online brands, founders | Digital PR, social media, and thought leadership for online fame |
| Adfactors PR | Big corporations, banks, government | Deep industry knowledge and strong media connections |
| Edelman India | Global companies, tech, healthcare | Research-based strategies and building trust |
| First Partners | Regulated industries, B2B, government projects | Expertise in policy and serious communication |
| Media Mantra | Fast-growing startups | Combines PR with SEO and digital marketing for fast growth |
| Think Ink | Purpose-driven brands (education, sustainability) | Deep storytelling and thought leadership |
| Ketchum Sampark | Brands needing traditional and digital PR | Balances old-school media connections with modern digital strategies |
| PR Pundit | Luxury, fashion, beauty, hospitality | Glamorous campaigns and strong lifestyle media connections |
| Spice PR | Entertainment, celebrities, Bollywood | Unmatched expertise in creating buzz in the entertainment industry |
How to Choose the Right PR Agency?
Choosing a PR agency depends on what your business needs. Here are some tips:
- Know Your Industry: Pick an agency that understands your field (e.g., tech, fashion, or finance).
- Check Their Network: Make sure they have connections with media or influencers that matter to you.
- Look at Past Work: Ask for examples of campaigns they’ve done for similar businesses.
- Consider Your Budget: Some agencies (like Adfactors) are expensive, while others (like Media Mantra) are more affordable for startups.
- Think About Goals: Do you want more customers, better online reviews, or to fix a crisis? Choose an agency that matches your goal.
For example, if you own a chain of stores, VenueLabs is the best because of their tech platform.
If you’re a startup, Media Mantra or Madchatter can help you grow fast online. If you’re in Bollywood, Spice PR is the way to go.
Final Thoughts
In 2025, PR in India is exciting and diverse. The best agencies do more than just talk to journalists—they manage online reputations, create viral social media campaigns, and tell stories that make people love your brand.
Whether you need to manage reviews for a restaurant chain (VenueLabs), grow a startup (Media Mantra), or promote a movie (Spice PR), there’s an agency for you.
Use this guide to find the perfect PR partner for your business. A good agency will understand your vision, help you build trust, and make your brand shine in India’s competitive market.
