Snapchat India Launches First-ever Brand Campaign To Engage Gen Z

Snap Inc. has launched its first official brand campaign in India — called Say It In A Snap — aiming to deepen engagement with young users.

The campaign comes as the platform marks two years of formal operation in India. With 250 million monthly users already on Snapchat in the country, the company says now is the right time to roll out a local-first brand push.

‘Say It In A Snap’ shows everyday moments of real Snapchat users across Indian cities. Instead of flashy ads or celebrities, Snapchat focuses on authenticity — real people, real moments — to connect with Gen Z.

Snapchat India: What the Campaign Does & Who It Targets

Snapchat says the campaign speaks to three main groups: users, creators, and advertisers. Here is what it offers:

• For users: It highlights fun, honest, and spontaneous sharing — “snaps” as a personal visual language.
• For creators: It promotes authenticity and real stories over highly polished content. It encourages creators to share everyday life, culture, emotions in their own style.
• For advertisers: It shows how brands can fit into daily Gen Z conversations naturally — via AR lenses, stories, sponsored snaps — instead of traditional ad formats.

Snap has also tied up with several big brands across categories like fashion, beauty, shopping, and food — including Google, Amazon, Maybelline, Nykaa, Myntra and Domino’s — to build creative campaigns that reflect real Gen Z behaviour.

The rollout’s first phase is live in major metro cities like Mumbai, Delhi-NCR, and Bengaluru. Snapchat plans to expand later into smaller cities and towns. 

Also read about: Snapchat Sponsored Snaps 2025: Driving Big Results for Ads

Why This Campaign Matters — Key Takeaways

• Focused on Gen Z & youth expression: The campaign taps into how young Indians prefer to share — quick, real, visual — rather than formal or scripted.
• Authentic storytelling over polish: By using real users instead of celebrities, Snapchat aims to build trust and relatability.
• New ad opportunities for brands: Advertisers get access to immersive formats like AR lenses and sponsored snaps that match Gen Z’s consumption style.

For brands and marketers, ‘Say It In A Snap’ signals that everyday culture and authenticity can be more powerful than high-budget ads — especially when targeting a young, digital-native audience.

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