Features |
| – Ideal for in-house teams and individual sellers seeking autonomy with AI support. |
Pros | ✅User-friendly, great for beginners. | ✅ Supports both Amazon and Walmart marketplaces |
Cons | ❌ Limited features for advanced sellers. | ❌ Some users report lag in data syncing and campaign updates |
Ease of Use | – More complex, with a steeper learning curve. |
You’ve probably heard of Teikametrics and Sellics if you’re searching for a good solution to help you manage your Amazon business.
Both are all-in-one Amazon seller solutions that will help you manage your business more efficiently.
Both platforms offer a useful dashboard that allows you to monitor current information such as sales, profit, PPC performance, and reviews, all loaded with strong features.
Teikametrics is a powerful sales and profit management tool that allows users to increase their sales and profits on the Amazon website.
Teikametrics is a tool for marketplace optimization driven by artificial intelligence that helps brand owners and e-commerce sellers optimize their development and profitability on popular online marketplaces such as Amazon, Walmart, and TikTok.
Teikametrics, which was established in 2015 and has its headquarters in Boston, Massachusetts, provides a range of tools that employ data analytics and machine learning to automate and improve advertising tactics, inventory control, and marketplace performance in general.
Teikametrics aims to empower e-commerce businesses by providing advanced tools and insights to navigate the complexities of online marketplaces, ultimately driving growth and profitability through intelligent automation and strategic optimization.
Sellics was built from the ground up to be a one-stop shop for Amazon merchants, vendors, and agencies a unified platform with all the tools they need to achieve profitable growth and market share.
In 2022, Sellics was acquired by Perpetua, an AI-driven advertising optimization platform. As a result, Sellics is no longer available to new users, and existing users are encouraged to transition to Perpetua.
Perpetua focuses on AI-powered advertising solutions, offering features like automated bid adjustments and budget allocations to maximize return on ad spend.
Sellics provides advertisers with complete Amazon PPC automation, including automatic keyword discovery and migration, as well as bid automation.
Sellics is an all-in-one software platform designed to help Amazon sellers and vendors optimize their business operations. It offers a suite of tools that integrate various aspects of Amazon selling, including advertising, SEO, profit tracking, and inventory management.
Users looking for an integrated Amazon marketing platform with comprehensive PPC automation capabilities to assist brands and agencies in improving their advertising revenue while saving time and money may find the platform useful.
Here are the features of Teikametrics & Sellics:
Brand and Competitor Tagging:
This feature lets you tag keywords and ad groups to your own brand or to competitors’ products, then run highly targeted campaigns that either defend your brand or take market share from others.
Profitability Optimization Tools:
Teikametrics factors in real business costs like shipping, Amazon fees, and advertising spend to give you true profit margins, not just topline revenue numbers. It ensures you’re scaling profitably, not just selling more.
Expert Support Options:
You can access strategic advice from Teikametrics specialists who understand marketplace dynamics. They can help you optimize campaigns, diagnose issues, and maximize your return on ad spend.
Automated Budget Management:
Teikametrics reallocates your ad budgets dynamically. If one campaign is performing better than another, the system shifts spend in real-time to maximize your total account profitability instead of sticking to static budgets.
AI Smart Campaigns:
Teikametrics creates advertising campaigns automatically, tailored to your specific business goals like launching new products, maximizing profitability, or liquidating excess inventory. It uses your product and financial data to set smart rules without needing constant manual input.
Algorithmic Bidding:
Teikametrics’ machine learning algorithms analyze real-time marketplace data to automatically adjust keyword bids. It balances aggressiveness and efficiency, aiming to meet your target Advertising Cost of Sale (ACoS) while maximizing revenue and profit margins.
AI-Powered Bid & Budget Optimization: Utilizes machine learning algorithms to adjust bids and budgets in real-time, ensuring campaigns remain efficient and aligned with target Advertising Cost of Sale (ACoS) or Return on Ad Spend (ROAS).
Market Intelligence Tools: Offers insights into market trends, competitor performance, and category benchmarks to inform advertising strategies.
Dayparting Controls: Allows advertisers to schedule ads to run at specific times of the day, optimizing ad visibility and performance based on consumer behavior patterns.
Perpetua Benchmarker Tool: Provides a comprehensive analysis of ad performance, comparing key performance indicators (KPIs) against industry benchmarks to identify areas for improvement. Vova Even
Agency-Focused Features: Includes tools tailored for agencies, such as white-label dashboards, enterprise data integrations, and client-specific reporting, facilitating efficient management of multiple accounts.
Goal-Based Campaign Creation: Instead of manually setting up campaigns, users define strategic objectives such as growth, profitability, brand defense, or awareness. Perpetua’s ad engine then automatically creates, executes, and optimizes campaigns to meet these goals
Cross-Platform Advertising Support: Manages advertising efforts across multiple marketplaces, including Amazon, Walmart, Instacart, and Google Ads, from a single platform.
Here is the price comparison of Teikametrics Vs Sellics:
| Plan | Monthly Fee | Ad Spend Limit | Key Features |
|---|---|---|---|
| Essentials | $695 | Up to $10,000 | Includes all Essentials features plus hourly reporting, share-of-voice insights, revenue analysis, and client success team support |
| Growth | $695 + % of ad spend | Over $10,000 | Includes all Essentials features plus hourly reporting, share-of-voice insights, revenue analysis, client success team support |
| Premium | Custom | Over $500,000 | AI-powered bid optimization, automated keyword harvesting, performance reporting, and onboarding support |
| Plan | Monthly Price | Notes | Recommended For |
|---|---|---|---|
| Essentials (Up to $5K Ad Spend) | $79 | +3% of monthly ad spend over $10K | Flexible for every ad budget |
| Essentials ($5K–$10K Ad Spend) | $159 | +3% of monthly ad spend over $10K | Flexible for every ad budget |
| Essentials (Over $10K Ad Spend) | $399 | +3% of monthly ad spend over $10K | Flexible for every ad budget |
| Pro | Starting at $999* | +3% of monthly ad spend over $10K, annual terms | $1M+ minimum annual marketplace sales |
| Enterprise | Custom Pricing | Talk to sales team for customized offer | $50M+ minimum annual marketplace sales |
Quick Links:
Amazon seller tools are numerous, and competing against some of the industry’s other names necessitates a large number of features and functionality.
Teikametrics is a full-featured management suite built exclusively for Amazon businesses, with the goal of increasing traffic and profitability.
It’s simple to use, and it has a variety of features that help the software stand out.
Sellics is amazing since it includes all of the analytical tools you’ll need to sell on Amazon profitably in one convenient package.
It gives you access to all of the data and performance analytics you need to expand your Amazon business, as well as the ability to drill down and obtain more insight from critical performance indicators.
The biggest disadvantage of Sellics is that most of the functions require you to connect your Seller Central account.
Sellics is not the ideal program for you if you’re starting and don’t have a Seller Central account.
Teikametrics claims to provide everything you need to advertise on Amazon in one simple platform.
Its mission is to assist business owners in ensuring that their investments in Sponsored Products, Sponsored Brands, and Sponsored Displays are worthwhile and contribute to increased profits.
Teikametrics can help you gain a better understanding of your business.
To achieve better, faster, and more efficient results, a mix of data science and next-generation automation is used.
It allows for a greater link between your advertising and the things you’re offering, allowing you to get your product in front of the right consumer rather than just any buyer.
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