Unbounce is a platform for creating and optimizing landing pages without coding. It features a drag-and-drop editor, A/B testing, conversion tracking, and integrations with marketing tools to boost conversion rates.Its advanced features and ease of use make it a top choice for marketers.
Price: $99/Month
Looking for a powerful landing page builder that doesn’t require a developer? In this Unbounce review, you’ll learn everything you need to know: pricing, features, pros, cons, and how it stacks up against competitors.
Let’s cut through the noise and see if Unbounce is worth your time (and money).
Unbounce is a marketing platform that helps businesses create high-converting landing pages without needing to code. It offers tools for A/B testing, AI copy generation, and conversion optimization to improve campaign performance.
Unbounce was founded in 2009 in Vancouver, Canada, by Rick Perreault and a team of co-founders. It emerged from the need for marketers to build and test landing pages quickly without relying on developers.
Unbounce is a no-code landing page builder designed for marketers, agencies, and entrepreneurs. You can build, publish, and test high-converting landing pages without touching a line of code.
Perfect for:
Whether you’re launching a startup or scaling ad campaigns, Unbounce makes your marketing faster and smarter.
| Plan | Monthly (USD/mo) | Annual (USD/mo) | Key Features |
|---|---|---|---|
| Build | $99 | $74 (save 25%) | 1 user, 1 root domain, up to 20 k visitors, popups/sticky bars, templates, AI copy, integrations, support |
| Experiment (most popular) | $149 | $112 (save 25%) | 3 users, 2 root domains, up to 30 k visitors, unlimited A/B testing, all Build features + conversion reporting |
| Optimize | $249 | $187 (save 25%) | 5 users, 3 root domains, up to 50 k visitors, AI optimization (Smart Traffic), advanced targeting + all Experiment features |
| Agency | Custom pricing – “Let’s talk!” | Same, custom | ≥ 5 users, ≥ 20 root domains, ≥ 100 k visitors, agency tools, implementation services, partner listing |
✅ All plans include:
I used Unbounce to launch a lead-gen campaign for a webinar last year. I had zero design experience—but within two days, I built a page, connected my CRM, and went live.
After split-testing headlines and CTAs, conversions increased from 12% to 23%. The Smart Traffic feature? Absolute game changer. It automatically routed visitors to the best-performing variant.
If you’re serious about improving conversions, it’s a no-brainer.
1. Drag-and-Drop Builder
Unbounce offers a highly intuitive drag-and-drop interface that allows marketers and business owners to create visually compelling landing pages without writing any code. You can customize every element from text and images to buttons and forms, giving you complete creative freedom. The builder ensures responsive design, so your pages look great on both desktop and mobile devices.
2. Smart Builder (AI-Powered)
The Smart Builder utilizes artificial intelligence to expedite the page creation process. Based on your industry, campaign goals, and customer insights, it suggests relevant layouts, content structures, and even headlines that align with your objectives. This feature helps eliminate guesswork and ensures your landing page is optimized for performance from the start.
3. Conversion Intelligence Tools
Unbounce combines AI with conversion data to deliver real-time optimization suggestions. Tools like Smart Traffic automatically direct each visitor to the landing page variant most likely to convert them. These tools adapt and learn from user behavior, improving campaign performance over time without manual intervention.
4. A/B Testing
You can run A/B (split) tests directly within the platform to compare different versions of your landing pages. This allows you to test headlines, layouts, CTAs, and more to see which version performs better. The insights help you make data-driven decisions that increase conversions.
5. Smart Traffic
Smart Traffic is Unbounce’s intelligent visitor routing tool. It analyzes the attributes of each visitor like device, location, or browser, and automatically routes them to the variant of your landing page that’s statistically more likely to convert. Unlike traditional A/B testing, Smart Traffic continuously adapts and delivers results more quickly.
6. Extensive Template Library
Unbounce offers access to hundreds of professionally designed templates, tailored to various industries and campaign objectives. These templates are fully customizable and optimized for conversion, allowing users to quickly launch effective landing pages.
7. Popups and Sticky Bars
Beyond landing pages, Unbounce enables you to create targeted pop-ups and sticky bars to capture leads or promote offers on your website. You can set rules to control when and where they appear, based on user behavior such as scroll depth, exit intent, or time on page.
8. Integration with Marketing Tools
Unbounce integrates seamlessly with popular tools like HubSpot, Mailchimp, Salesforce, Zapier, Google Analytics, and more. These integrations help automate your workflow, sync leads in real time, and enhance campaign tracking and analytics.
9. Dynamic Text Replacement (DTR)
With DTR, you can automatically update the landing page text based on the visitor’s search terms or URL parameters. This personalization increases relevance and can significantly boost conversion rates by matching the visitor’s intent.
10. Mobile Optimization
Unbounce ensures every landing page is fully responsive, with a dedicated mobile editing mode. You can customize the mobile experience separately to ensure a smooth user journey on any device.
Pros
Cons
Unbounce is blazing fast. Pages load quickly, and the editor is smooth (on desktop). There’s some clunkiness with mobile editing, but it’s manageable.
Publishing is instant, and integrating with other tools takes just a few clicks. For a tool this powerful, the learning curve is minimal.
Support is reliable and accessible:
Most questions are answered quickly. Just don’t expect 24/7 live support unless you’re on a higher-tier plan.
| Category | Rating (Out of 5) |
|---|---|
| Value for Money | ⭐⭐⭐⭐☆ (4.2) |
| Features | ⭐⭐⭐⭐⭐ (4.6) |
| Return Policy | ⭐⭐⭐⭐☆ (4.4) |
| Customer Service | ⭐⭐⭐⭐☆ (4.2) |
| Price & Quality | ⭐⭐⭐⭐☆ (4.3) |
| Ease of Use | ⭐⭐⭐⭐☆ (4.4) |
✅ Why Unbounce Wins: More intelligent testing, AI copy, better scalability
Yes. The builder is visual, and onboarding is solid.
Nope. But you can add custom code if you want.
Yes. You can connect your custom domain easily.
No, but you can try it free for 14 days.
Yes—over 100 integrations are supported.
Quick Links:
After exploring everything in this Unbounce review, it’s clear that Unbounce is one of the most powerful tools available for creating high-converting landing pages without writing a single line of code.
Its drag-and-drop builder, AI-powered Smart Traffic, A/B testing, and wide range of integrations make it ideal for marketers, entrepreneurs, and agencies looking to maximize ROI from paid campaigns or lead generation efforts.
If you’re serious about optimizing your marketing results, Unbounce is a smart, scalable, and reliable choice.
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