Performance | Ideal for inbound marketing, CRM, and sales with advanced automation tools. | Best for small businesses focused on simple email marketing and CRM. |
Features | Offers CRM, marketing automation, email marketing, sales tools, and analytics. | |
Pricing | Starts at $90/month for the Starter Plan. | Starts at $12/month for the Email Plan. |
Templates | Provides pre-built email, landing page, and form templates for various needs. | Customizable email templates with easy-to-use design tools. |
Location of Data Centers | Data centers in the U.S., Europe, and Asia for global reach. | U.S.-based data centers ensuring fast email delivery. |
Are you in confusion about choosing between the two user-friendly marketing tools: HubSpot Vs Constant Contact? If the answer is yes, you have visited the right place.
When it comes to digital marketing, picking the right tools is important for your business. HubSpot and Constant Contact are two popular platforms that help with email marketing, customer management, and business growth.
But each one has its own features and strengths. If you’re wondering whether you can use both HubSpot and Constant Contact together, you’re in the right place.
Many businesses use both to make their marketing even stronger.
In this guide, we’ll compare these two platforms, explain their differences, and answer the big question: Can Constant Contact work with HubSpot?
Let’s explore how they compare and whether they can be used together to boost your marketing efforts.
What Is HubSpot?
HubSpot is an all-in-one CRM platform that helps businesses manage and automate their marketing, sales, and customer service activities.
It offers a suite of tools for inbound marketing, lead generation, customer relationship management, email marketing, and analytics.
HubSpot is known for its user-friendly interface and scalability, making it a popular choice for small and medium-sized businesses as well as larger enterprises.
The platform provides various hubs—Marketing Hub, Sales Hub, Service Hub, and CMS Hub—that can be used individually or together to create a seamless customer experience and drive business growth.
What Is Constant Contact?
Constant Contact is an email marketing platform that focuses on helping businesses create and send email campaigns to engage with their audience.
It offers an easy-to-use interface with a wide range of customizable email templates, automation tools, and list management features.
Constant Contact is ideal for businesses looking to start or grow their email marketing efforts. It also offers additional features such as social media integration, event management, and e-commerce integration.
While it primarily focuses on email marketing, it offers some basic CRM functionality and reporting tools to track campaign performance.
It is best suited for small to medium-sized businesses looking for an affordable, beginner-friendly marketing solution.
Features Battle: HubSpot Vs Constant Contact
HubSpot: Features Breakdown
1. CRM and Contact Management
- Full-Featured CRM: Manages leads, deals, contacts, and sales pipelines.
- Advanced Segmentation: Organizes contacts by lifecycle stages and behavior.
- Automation: Automates tasks based on contact behavior and interactions.
2. Email Marketing
- Advanced Features: Includes A/B testing, workflows, and personalization.
- Segmentation Tools: Highly granular segmentation based on engagement and demographics.
- In-Depth Reporting: Detailed insights into email open rates, click rates, and user behavior.
3. Marketing Automation
- Lead Nurturing: Create automated email sequences for nurturing leads.
- Behavior-Based Automation: Trigger communications based on customer actions.
- Multi-Step Workflows: Complex automation flows for personalized outreach.
4. Social Media Management
- Social Scheduling: Schedule posts across multiple social media platforms.
- Engagement Monitoring: Track social media activity and respond directly from HubSpot.
- Analytics: Measure social media performance with detailed reports.
5. Landing Pages & Forms
- Drag-and-Drop Builder: Easy-to-use landing page editor.
- Lead Capture: Integrates forms for gathering contact information.
- A/B Testing: Optimize landing pages for better conversion rates.
6. Reporting and Analytics
- Custom Dashboards: Tailor dashboards to display key metrics.
- Campaign Insights: Measure ROI across all campaigns.
- Comprehensive Analytics: Track performance from email, social, website, and more.
7. Integrations
- Extensive App Integrations: Seamlessly connects with numerous third-party tools.
- CRM Integrations: Works with leading CRM systems and sales tools.
- API Access: Custom integration options for specialized needs.
8. Customer Support
- Live Chat & Email Support: Available depending on your plan.
- Knowledge Base: Comprehensive resources and community support.
- Enterprise Support: Dedicated support and success managers for high-tier plans.
9. Pricing
- Free Plan: Basic CRM functionality at no cost.
- Paid Plans: Starts at $50/month for Marketing Hub, with additional pricing tiers based on features and scale.
- Scaling Costs: Pricing can increase as you scale and add more features.
Constant Contact: Features Breakdown
1. CRM and Contact Management
- Basic Contact Management: Organize contacts with tags, lists, and segmentation.
- Limited CRM Functionality: Lacks advanced CRM capabilities, but integrates with other systems.
- List Segmentation: Segment contacts by activity and demographics for targeted emails.
2. Email Marketing
- User-Friendly Email Editor: Drag-and-drop editor for creating emails.
- Automation Features: Basic automation for autoresponders and triggered emails.
- Templates: Wide selection of customizable email templates.
- Basic Reporting: Track open rates, click-through rates, and bounce rates.
3. Marketing Automation
- Autoresponders: Set up automatic replies based on specific triggers.
- Triggered Emails: Automatically send emails based on user actions.
- Limited Workflow Automation: Basic automation, without advanced behavior-based workflows.
4. Social Media Management
- Social Media Posting: Schedule and manage posts across platforms like Facebook and Instagram.
- Integration with Social: Link email campaigns with social media promotions.
- Limited Analytics: Basic social media engagement tracking, but not as comprehensive as HubSpot.
5. Landing Pages & Forms
- Landing Page Builder: Simple drag-and-drop editor for creating landing pages.
- Lead Forms: Basic lead capture forms to integrate with email campaigns.
- No A/B Testing: Lacks advanced testing tools for landing pages and forms.
6. Reporting and Analytics
- Basic Email Reporting: Track open rates, clicks, and bounces for email campaigns.
- Limited Analytics: No detailed reporting on other marketing activities or website traffic.
- Simplified Insights: Focus on email performance with fewer options for in-depth reporting.
7. Integrations
- Popular Integrations: Integrates with e-commerce platforms like Shopify and tools like Salesforce.
- Third-Party Apps: Works with social media and marketing tools.
- Basic API: Limited integration capabilities compared to HubSpot.
8. Customer Support
- 24/7 Support: Access to live chat and phone support.
- Comprehensive Help Center: Tutorials, guides, and FAQs.
- Dedicated Support: Excellent customer support for all tiers, especially for small businesses.
9. Pricing
- Email Plan: Starts at $9.99/month for basic email marketing features.
- Higher Plans: More expensive as you scale and add features such as automation.
- Affordable Option: Generally more affordable compared to HubSpot, especially for smaller businesses.
HubSpot Vs Constant Contact: Pricing Plans
HubSpot Marketing Hub Pricing
Purpose: A tool to generate leads and automate marketing for growth.
Professional Plan: $800 monthly for 3 users. Additional users $45 each. Annual payment offers the best value. Includes 2,000 marketing contacts and features like dynamic personalization, omni-channel marketing, and detailed reporting.
Enterprise Plan: $3,600 monthly for 5 users. Additional users $75 each. Offers 10,000 marketing contacts and advanced features for more control and flexibility.
HubSpot Sales Hub Pricing
Same as marketing, there are different levels for sales –
- Professional Plan: $90 per user/month, with annual commitment for enhanced sales automation and tools like forecasting and call coaching.
- Enterprise Plan: $150 per user/month for advanced features, including predictive lead scoring and recurring revenue tracking.
And it enables you to create a simple, free CRM. Therefore, if you do not already have a customer relationship management tool, which is what this is, you can sign up for one for free on HubSpot and then pay for the marketing professional.
If you wish to start with simply Sales, you may get started with very simple sales components, such as templates.
Pricing of Constant Contact
Lite – $12 per month
- Ideal for beginners
- Start marketing with award-winning email and social media tools.
Standard – $35 per month
- Great for most businesses
- Grow faster with powerful automated marketing tools.
Premium – $80 per month
- Ideal for pros
- Access industry-leading tools for automation, segmentation, and more.
Price verdict – Constant Contact Wins
As mentioned above, both HubSpot and Constant Contact render you a free-cost facility but there is a difference in the days offered. HubSpot provides a free trial for a short period of 14 days.
Whereas, Constant Contact makes it for 60 days. The perks offered by HubSpot are outstanding but the price plan is more expensive than that of Constant Contact.
HubSpot Vs Constant Contact: Pros and Cons
HubSpot: Pros & Cons
Pros
- A user-friendly interface that is easy to navigate
- A comprehensive all-in-one platform for marketing, sales, and service
- Free CRM with a wide range of features for small teams
- Excellent inbound marketing automation tools
- Strong integrations with other HubSpot tools and third-party apps
- Detailed reporting and analytics capabilities
- Scalable with various paid plans to grow with your business
- Extensive customer support and educational resources
Cons
- Can become expensive as you scale and add more features
- Limited customization in the free version
Constant Contact: Pros & Cons
Pros
- Easy-to-use email marketing platform, ideal for beginners
- Great for creating and sending newsletters with a variety of templates
- Robust email automation and campaign tracking features
- Excellent customer support with live chat and phone support
- Affordable pricing plans with a solid free trial period
- Integrates well with social media and e-commerce platforms like Shopify
- Provides advanced email segmentation for better targeting
Cons
- Limited features outside of email marketing (lacks full CRM capabilities)
- Fewer automation options compared to HubSpot
- Reporting and analytics are less advanced than HubSpot’s
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Final verdict: HubSpot Vs Constant Contact 2025
HubSpot and Constant Contact are both effective and user-friendly marketing tools. However, if we look at the features and perks of both, HubSpot Marketing Hub is the clear winner.
It not only offers a variety of features but also covers all the other aspects that user-friendly marketing tools, such as Constant Contact, lack.
HubSpot may be a little expensive, but it is worth the money and therefore preferable to Constant Contact.
