Unbounce vs Leadpages: Which One is Best in 2025?

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Unbounce logo

Unbounce

Leadpages logo

Leadpages

Performance

Ideal for high-converting, customizable landing pages.

Offers are Great for quick, simple landing page creation.

Pricing

$64

$37

Features


Advanced A/B testing, pop-ups, integrations, and dynamic text replacement.

Drag-and-drop builder, free hosting, and mobile-friendly templates.

Templates

100+ customizable, conversion-optimized templates.

200+ customizable templates with high conversion rates.

Location of Data Centers

U.S. and Europe with high-end infrastructure.

Data centers in the U.S., Europe, and Asia.

If you’re trying to create landing pages that convert visitors into customers, you’ve probably heard of Unbounce and Leadpages.

Both of these tools make it easy to build professional-looking pages, but they have some differences.

Unbounce offers a lot of customization and is great for marketers who want complete control over their landing pages.

Leadpages, on the other hand, is known for being user-friendly and has a lot of pre-designed templates, making it a good choice for beginners.

In this comparison, we’ll look at how they stack up in terms of features, pricing, and ease of use, helping you decide which one is the best fit for your business needs. Let’s dive in!

Both options provide advanced integration and template support, making a decision challenging.

Use LeadPages because it is cheap, efficient, and simple to implement.

Unbounce’s offering may appeal to people more interested in using artificial intelligence-driven Smart Traffic software to maximize conversions.

So, let’s explore these options and see which one works best for your needs.

Unbounce vs Leadpages 2025: What Is The Difference?

  • With Leadpages, you can integrate your landing page into any existing website, whereas Unbounce requires a subdomain.
  • Unbounce’s fees are considerably higher than Leadpages, with the entry-level plan starting at $90 monthly.
  • Unbounce has more aesthetically pleasing designs that are out of the box compared to Leadpages.
  • Unbounce provides more features for PPC campaigns than Leadpages.
  • Unbounce enables A/B testing on all its plans, but Leadpages limits it to higher-tier customers.
  • Unbounce offers a limited number of pages for those who purchase their higher-priced plans, whereas Leadpages allows you to create an unlimited number.
  • Unbounce does not integrate with Facebook, but Leadpages offers proper integration.

Unbounce vs. Leadpages: Overview

LeadPages Overview

LeadPages Overview

LeadPages is comparatively new to some other software in building pages, but in such a short time, it has shown some great results to users. You can make a perfect landing page with it.

This landing page builder started about three years ago, and within this period, it has more than 40,000 customers who are currently using Leadpages, and it has already created around a million landing pages for its users. 

Leadpages has templates and optimization services, which is why it benefits both big and small businesses. You can increase the reach of your products by multichannel linking in Leadpages.

That’s what makes this page much better than some of the other software.

With some experience in coding and designing, you can create beautiful landing pages and increase lead generation with the help of LeadPages.

Unbounce Overview

Unbounce Overview

Since 2009, Unbounce has been helping many websites by providing landing pages. It enhances your marketing automation experience so that you can realize your full potential, and then it will be much easier to reach your customers.

Unbounce lets you build landing pages, and you can also test them before you put them to use.

Your customer’s experience will be improved because of this landing page software, which will undoubtedly boost your business and lead generation.

More than 14,000 customers are using Unbounce currently, and it is constantly improving itself so that you will get a better experience.

One can build landing pages, and you can also perform a split test, marketing automation, customize landing pages, and track your campaign’s performance. It is one of the fastest landing page builders in the world.

Features Comparison: Unbounce vs Leadpages

LeadPages: Features

LeadPages: Features

1. Landing Page Creator

It allows you to use the drag-and-drop feature, making it easier for users to create custom landing pages according to their needs.

There are over 100 templates available in Leadpages from which you can choose and get started instantly. These templates are in the order of conversion rate, which means you’ll see those templates with the highest conversion rates.

Templates are customizable, so there is no fixed way to see which template will be best to create an excellent landing page because, after all, those custom-made templates will be customized according to users’ needs.

2. Leadboxes

Whenever you are about to leave a website, sometimes you see pop-up boxes, which are Leadboxes made by Leadpages.

These boxes work according to a trigger that you can set based on a condition, and conditions can be like when a visitor clicks on your website, this box appears in front of them.

3. Leadlinks

You can include these links in your broadcast emails through any email service provider. You can put links into the templates. Links can be on your website, your product, and many more.

You can also add other online courses to your emails with these links. All you have to do is send it to your customers, and once they click on the link, they will be registered.

4. Leaddigits

Leaddigits allow your audience to see your email list through texting on any device. You have to create a text list for this; after that, your customers can just click on the landing page to see that text list.

You can also collect the phone numbers of your customers through Leaddigits; why settle for only an email address and get their contact numbers too to engage with them.

This feature is handy because today’s generation loves texting more than sending emails.

5. A/B Testing and Detailed Analytics

You can perform many A/B tests to find a better campaign for your website. After the testing, you’ll get the results that you wanted to see.

There is a dashboard available in Leadpages where you can see a detailed analysis of data from which you can make a list and target your audiences to increase the profit and click-through rates.

These analytics are compatible with Facebook Pixel, Google Analytics, and more.

6. Marketing and Website Integrations

Many marketing automation and website integrations are available, and you can choose any of them and use them according to your needs.

You can connect with your favorite email marketing service, Webinar tool, CRM, and payment gateway with these integrations. WordPress plugins are also available for these kinds of things, and you can connect with Leadpages to hook up to your website.

Unbounce: Features

Unbounce: Features

1. Unbounce Builder

It is a drag-and-drop landing page builder where you can drag any element from Unbounce and drop it on your landing page. There are many customizable elements from which you can change templates according to your needs.

These landing pages are also responsive to mobile, which means they can be seen on mobile.

Unbounce - Build landing pages with no coding

It also works with WordPress, and you can publish any domain with it. It has dynamic text replacement quality, which can swap out keywords to make your landing pages more relevant and boost your AdWords quality score.

2. Unbounce Convertibles

This feature allows you to use targeted tools that you can launch on any webpage, like overlays and sticky bars.

Additionally, Unbounce Convertibles offers you complete control to track activities, such as who is seeing your offers and when. With this information, you can also customize triggers and target rules.

3. Templates

There are precisely 125 ready-to-use templates available in Unbounce; from these, you can choose any one and customize it any way you want.

If you don’t like any of them, you can also create your design from nothing, but that will undoubtedly take time. You can mention your brands in those templates.

Unbounce - Integrate with 1000+ tools and apps

These templates allow you to download or upload your pages. You can find the template that fits your campaign.

Themeforest designers have pushed the boundaries of Unbounce by increasing the number of templates up to 180 customizable landing page templates.

4. Conversion Tools

There are a lot of conversion tools available in Unbounce from which you can convert your visitors into customers by creating beautiful landing pages.

To do so, you can try the feature A/B testing. This testing allows you to create two different campaigns, and then you can target the audience for those.

After that, you will see which campaign has a higher opening rate than the other. With these conversion tools, you can make your pages more stylish and boost lead generation.

5. Agency and Client Tools

These tools are capable of managing digital agencies with multiple clients and marketing teams who are running multiple campaigns at the same time.

This saves users a lot of time. You can also manage multiple clients and campaigns simultaneously on one account, and this feature allows multiple users. So that many users can work on the landing pages with one account.

6. Integrations

Unbounce -Test landing pages to optimize for more conversions

You can use many integration tools to send and create your email and other things. These marketing automation platforms allow you to create a website with it, like Zapier, MailChimp, WordPress, Hubspot, Marketo, Salesforce, and Script Manager. These platforms are compatible with Unbounce.

7. Security

You can trust Unbounce with your data because it has tools to secure it, and you can also create landing pages around the clock. You can use Unbounce on phone, desktop, and Windows. It has automatic SSL encryption, which keeps your data secure.

The speed of creating landing pages is very high. There are four data centers available in Unbounce. You can test and visit campaigns without using your data.

Unbounce vs. Leadpages: Benefits

Benefits Of Leadpages

Benefits Of Leadpages

There are a lot of templates available on LeadPages, but the most crucial part is that you can create a design of your own without having difficulty.

These ready-to-use templates are designed based on user requirements. You can use templates according to your business size.

There are many customization options available that give you control over the landing page design. You can customize them according to the mobile screen or the large-screen interface.

In Leadpages, an A/B split testing feature is available, like Unbounce, which gives you a better campaign.

Leadpages has a straightforward and easy-to-use interface that is available for some everyday users so that they won’t have any difficulty using Leadpages.

The pages you design through Leadpages are SEO friendly, so that your pages will stay on top of the search engine results.

Benefits Of Unbounce

You can build and publish as many pages as you like with Unbounce. With the help of the Unbounce landing page builder, you can develop and perform A/B testing for an infinite number of pages.

You can publish your pages with as many domains as you want without restriction. Unbounce is also available on mobile phones to engage with mobile customers, which is incredible because mobile customers can also increase their online experience.

Unbounce - benefits

This feature completely changes the market because there are many mobile phone users from whom you can find potential customers.

The number of templates and features is vast. Through them, you can create unlimited landing pages that meet your needs.

There is a feature available on Unbounce from which you can manage multiple clients through a single account, which is fantastic.

The loading time to load your pages can be reduced by 99.99% through Unbounce, which means your landing pages will load instantly.

Unbounce vs Leadpages: Customer Support

Leadpages

Leadpages offers four kinds of customer service. You can solve your problem by contacting the support team through email, phone, or live chat and sending them a ticket regarding your query, which is fantastic.

They also reply instantly and try to give a solution to your problem. It supports the same devices as Unbounce. I believe Leadpages offers users better customer service than Unbounce.

Unbounce

Unbounce offers users two kinds of customer service. You can contact the support team through email and phone, which is incredible because they reply instantly to their users, and you can put up any query regarding your problem to them, and they will undoubtedly answer that query.

It also supports Windows, Android, iPhone/iPad, Mac, and web-based devices. They also offer a 14-day free trial to their new users.

Unbounce vs Leadpages: Pricing Plans

LeadPages Pricing Plans

Monthly Pricing

LeadPages Pricing Plans - Monthly

1. STANDARD – $49 / Month

Billed monthly

  • 5 Landing Pages
  • Unlimited Traffic & Leads
  • 1 Custom Domain
  • 200+ Conversion-Optimized Templates
  • Best-in-Class Conversion Tools
  • Standard Integrations

2. PRO – $99 / Month

Billed monthly

  • Unlimited Landing Pages
  • Unlimited Traffic & Leads
  • 3 Custom Domains
  • 200+ Conversion-Optimized Templates
  • Best-in-Class Conversion Tools
  • Standard Integrations
  • Sell Products and Services
  • Blog

3. CONVERSION – $697 / Month

Billed monthly

  • Full Marketing Funnel Audit
  • 1 Conversion-Optimized Landing Page (Built for You)
  • 1 Paid Media Campaign (Built and Launched for You)
  • Dedicated Conversion Expert
  • Pro Account
  • Unlimited Landing Pages
  • Unlimited Traffic & Leads
  • Advanced Integrations

Yearly Pricing

LeadPages Pricing Plans - Yearly'

1. STANDARD – $37 / Month; Save $144/year

Billed annually

  • 5 Landing Pages
  • Unlimited Traffic & Leads
  • 1 Custom Domain
  • 200+ Conversion-Optimized Templates
  • Best-in-Class Conversion Tools
  • Standard Integrations

2. PRO – $74 / Month; Save $300/year

Billed annually

  • Unlimited Landing Pages
  • Unlimited Traffic & Leads
  • 3 Custom Domains
  • 200+ Conversion-Optimized Templates
  • Best-in-Class Conversion Tools
  • Standard Integrations
  • Sell Products and Services
  • Blog

3. CONVERSION – $697 / Month

Billed annually

  • Full Marketing Funnel Audit
  • 1 Conversion-Optimized Landing Page (Built for You)
  • 1 Paid Media Campaign (Built and Launched for You)
  • Dedicated Conversion Expert
  • Pro Account
  • Unlimited Landing Pages
  • Unlimited Traffic & Leads
  • Advanced Integrations

Unbounce Pricing Plans

Monthly Pricing

Unbounce Pricing Plans - Monthly

 

1. Build – $79 / Month

Save 20% (Regular Price: $99)

  • Drag-and-drop builder
  • Unlimited landing pages
  • Traffic volume: up to 20k
  • 1 User
  • 1 Root domain
  • Popups and sticky bars
  • AI copywriting
  • Over 100 high-converting templates
  • 1,000+ integrations
  • Custom scripts and pixels
  • Custom code and styling
  • Phone, email, and live chat support

2. Experiment – $119 / Month

Save 20% (Regular Price: $149)

  • Unlimited A/B testing
  • Unlimited landing pages
  • Traffic volume: up to 30k
  • 3 Users
  • 2 Root domains
  • All Build plan features plus:
    • Unlimited variants
    • Manual traffic allocation
    • Confidence intervals
    • Dynamic Text Replacement
    • Custom scripts and pixels
    • Custom code and styling
    • Conversion insights & reporting

3. Optimize – $199 / Month

Save 20% (Regular Price: $249)

  • AI traffic optimization
  • Unlimited landing pages
  • Traffic volume: up to 50k
  • 5 Users
  • 3 Root domains
  • All Experiment plan features plus:
    • Page, popup, & sticky bar scheduling
    • Advanced triggers and targeting
    • Industry benchmarking
    • Audience insights

Yearly Pricing – Save 35% with Annual Billing

Unbounce Pricing Plans - Yearly

1. Build – $64 / Month

    Billed annually at $99 (Save 35%)

    • Drag-and-drop builder
    • Unlimited landing pages
    • Traffic volume: up to 20k
    • 1 User
    • 1 Root domain
    • Popups and sticky bars
    • AI copywriting
    • Over 100 high-converting templates
    • 1,000+ integrations
    • Custom scripts and pixels
    • Custom code and styling
    • Phone, email, and live chat support

    2. Experiment – $96 / Month

    Billed annually at $149 (Save 35%)

    • Unlimited A/B testing
    • Unlimited landing pages
    • Traffic volume: up to 30k
    • 3 Users
    • 2 Root domains
    • All Build plan features plus:
      • Unlimited variants
      • Manual traffic allocation
      • Confidence intervals
      • Dynamic Text Replacement
      • Custom scripts and pixels
      • Custom code and styling
      • Conversion insights & reporting

    3. Optimize – $161 / Month

    Billed annually at $249 (Save 35%)

    • AI traffic optimization
    • Unlimited landing pages
    • Traffic volume: up to 50k
    • 5 Users
    • 3 Root domains
    • All Experiment plan features plus:
      • Page, popup, & sticky bar scheduling
      • Advanced triggers and targeting
      • Industry benchmarking
      • Audience insights

    Pros & Cons: Unbounce vs Leadpages

    Unbounce Pros & Cons

    Pros

    • Advanced A/B testing features
    • Highly customizable landing pages
    • Dynamic text replacement for personalization
    • Integrates with a wide range of third-party tools
    • 24/7 customer support with expert-level assistance

    Cons

    • Higher pricing compared to competitors
    • More complex for beginners

    Leadpages Pros & Cons

    Pros

    • Easy to use, great for beginners
    • Affordable pricing plans
    • Drag-and-drop builder for simple design creation
    • Mobile-responsive templates
    • Integrates with email marketing tools and CRMs

    Cons

    • Limited A/B testing features on the basic plan
    • Fewer advanced customization options
    • Limited scalability for large enterprises

    FAQs

    Is Unbounce pages legit?

    Yes, Unbounce is legit; this is a free subdomain for usage by Unbounce users to host landing pages. Marketers should create landing pages on their own domains instead of using Unbounce because of security concerns.

    Is Unbounce worth it?

    To build landing pages with a high conversion rate, Unbounce offers a wide range of options. It is quite user-friendly for beginners and extremely straightforward to use. It is a landing page platform that is definitely worth looking at, especially for SaaS companies, because of the features that are provided, such as sticky bars and popups.

    What is better than Leadpages?

    For membership sites and landing pages, OptimizePress is superior to Leadpages. If you're trying to offer digital goods like eBooks, courses, or anything else, this is the best option for you.

    What is better than Unbounce?

    Landingi is a landing page creator perfect for novices because of its ease of use. Instapage is a superior alternative to Unbounce for groups of people looking for a highly customizable landing page. GetResponse is the most efficient inbound marketing solution for developing sales funnels rapidly.

    Quick Links:

    Conclusion: Unbounce vs Leadpages 2025

    Without a doubt, these marketing tools could improve your lead capture funnel’s conversion rate, but before enrolling in either program’s corporate plan, you should take advantage of its free trials.

    If you’re unsure, perhaps these differences will help you decide:

    Choose Unbounce. You’re Strict With Templates; despite high consumption, you require top-notch uptime. More diversity in price is what you want.

    Choose Leadpages. You favor fair, uncomplicated price plans if you’d rather combine your email marketing with well-known CRM systems like Zoho, Salesforce, and HubSpot than any of the other options; top priority is given to practical editing tools.

    Anikesh Singh

    Hi, I’m Anikesh Singh, and I’ve spent more than 8 years mastering WordPress, page builders, and plugins. Now, I’m sharing my know-how through Education and WordPress tutorials on SchemaNinja.com. With experience at Yourstory, Bloggerideas, and Tweak Your Biz, I love offering practical tips to build awesome websites since 2018. When I’m not writing, I’m traveling or buried in a book. Catch my latest insights on LinkedIn or Twitter!

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