Unbounce Pricing 2026: Which Plan Should You Choose?

Unbounce pricing 2026 starts at $29 per month for the Starter plan on monthly billing. Choosing annual billing brings Starter down to $22 per month, which represents a 25% saving. Other plans include Build at $99 per month, Experiment at $149 per month, and Optimize at $249 per month when paid monthly. Their annual rates are $74, $112, and $187 per month respectively.

For larger organizations, Unbounce also provides Concierge and Agency plans with custom pricing. All plans come with unlimited conversions, unlimited subdomains, 100+ templates, free hosting, and customer support.

New customers can test Unbounce through a 14-day free trial without a credit card. The trial provides access to the selected plan, although certain account restrictions apply.

Unbounce Pricing at a Glance

Unbounce Plan	Monthly Billing	Annual Billing	Monthly Visitors	Users	Root Domains
Starter	$29/month	$22/month	500	1	1
Build	$99/month	$74/month	20,000	1	1
Experiment	$149/month	$112/month	30,000	3	2
Optimize	$249/month	$187/month	50,000	5	3
Concierge	Custom	Custom	100,000+	15	5
Agency	Custom	Custom	50,000+	5+	10+

Annual billing provides a 25% saving compared with monthly billing for Starter, Build, Experiment, and Optimize. Concierge and Agency prices vary according to business or agency requirements.

New users can try Unbounce with a 14-day free trial without entering a credit card. The trial gives access to the plan selected during signup, although some account limits apply during the trial.

Unbounce Pricing in Details

Looking at Unbounce pricing can help you understand which plan fits your landing page and conversion goals. In this section, we cover the available plans, monthly and yearly prices, traffic limits, included features, and important differences between each tier.

1. Unbounce Starter Pricing

Unbounce Starter costs $29 per month when billed monthly and $22 per month when billed annually. It targets users creating their first landing pages who need the core tools for getting campaigns live.

Starter allows up to 5 landing pages, 500 monthly unique visitors, 1 user, and 1 root domain. The plan also provides a drag-and-drop builder, lead generation forms, free hosting, and Unbounce’s MCP server.

Unbounce Starter Features

The Starter plan includes:

• Landing Page Builder: Build landing pages with the drag-and-drop editor and publish up to 5 pages.
• Traffic Limit: Support as many as 500 monthly unique visitors.
• Domain & Users: Connect 1 root domain and provide access to 1 user.
• Lead Generation: Add lead generation forms to collect visitor information.
• MCP Server: Connect Unbounce’s MCP server with supported AI assistants and workflows.
• Hosting & Templates: Use free hosting and more than 100 templates.
• Support: Get phone, email, and live chat support.

Starter can work well for a small campaign or an initial landing page project. However, the 500-visitor allowance may become limiting as campaign traffic increases, making Build or another plan more appropriate for higher traffic.

2. Unbounce Build Pricing

Unbounce Build costs $99 per month on monthly billing or $74 per month with annual billing. It removes Starter’s 5-page restriction and raises the monthly unique visitor allowance to 20,000.

Build also introduces popups, sticky bars, multi-step forms, AI copywriting, custom code and styling, plus more than 1,000 integrations.

Unbounce Build Features

Build includes everything in Starter, plus:

• Unlimited Landing Pages: Publish unlimited landing pages rather than being restricted to 5.
• Higher Traffic Limit: Handle up to 20,000 monthly unique visitors across campaigns.
• Popups & Sticky Bars: Build popups and sticky bars for additional lead capture and promotion.
• Forms & Lead Capture: Create multi-step forms for campaigns requiring more detailed information.
• AI Copywriting: Use Unbounce’s AI copywriting capabilities while building landing pages.
• Custom Design: Apply custom code and styling to match campaign or brand requirements.
• Integrations: Connect with more than 1,000 integrations and use custom scripts and pixels.

Build is a stronger choice for marketers who need several landing pages and greater traffic capacity but do not yet require advanced testing capabilities.

3. Unbounce Experiment Pricing

Unbounce Experiment costs $149 per month when billed monthly or $112 per month annually. It raises the traffic allowance to 30,000 monthly unique visitors, supports 3 users and 2 root domains, and introduces conversion testing tools.

Unbounce Experiment Features

Experiment includes everything in Build, plus:

• Unlimited A/B Testing: Run unlimited A/B tests across landing page versions.
• More Traffic & Users: Support up to 30,000 monthly unique visitors, 3 users, and 2 root domains.
• Unlimited Variants: Create unlimited versions for testing campaigns.
• Traffic Allocation: Manually control how visitors are divided between variants.
• Testing Data: Use confidence intervals to understand experiment results.
• Dynamic Text Replacement: Adjust page copy according to visitor information or campaign context.
• Conversion Insights: Review campaign performance through conversion insights and reporting.

Experiment is intended for marketers who actively test landing pages rather than simply publishing them. It becomes more valuable when conversion testing forms a regular part of campaign management.

4. Unbounce Optimize Pricing

Unbounce Optimize costs $249 per month with monthly billing or $187 per month with annual billing. It supports up to 50,000 monthly unique visitors, 5 users, and 3 root domains.

Optimize builds on Experiment with AI traffic optimization, scheduling, advanced triggers, industry benchmarks, and audience insights.

Unbounce Optimize Features

Optimize includes everything in Experiment, plus:

• AI Traffic Optimization: Use AI traffic optimization to send visitors toward page experiences that can improve campaign results.
• Higher Limits: Support up to 50,000 monthly unique visitors, 5 users, and 3 root domains.
• Scheduling: Schedule landing pages, popups, and sticky bars for defined campaign periods.
• Advanced Triggers: Control when campaign elements appear to visitors.
• Industry Benchmarks: Compare campaign results with industry benchmarking data.
• Audience Insights: Understand more about people interacting with campaigns.
• Conversion Tools: Continue using A/B testing, unlimited variants, dynamic text replacement, conversion reporting, and other Experiment features.

Optimize is designed for businesses running larger campaigns that want increased traffic capacity and automated tools for improving conversion performance.

5. Unbounce Concierge Pricing

Unbounce Concierge pricing is custom, meaning there is no standard monthly or annual price published. It is intended for larger companies that require greater traffic, domain, and user allowances plus expert support.

Unbounce Concierge Features

Concierge includes:

• Unlimited Pages: Publish unlimited landing pages for larger campaign programs.
• High Traffic Capacity: Plans begin at 100,000 monthly unique visitors.
• More Users: Standard plan information lists 15 users.
• More Domains: Support up to 5 root domains.
• Implementation Services: Receive professional implementation assistance.
• Dedicated Support: Work with a dedicated customer success manager.
• Custom Plan Options: Contact Unbounce for pricing and additional business requirements.

Concierge is designed for larger companies that need more than the standard self-service plans offer.

6. Unbounce Agency Pricing

Unbounce Agency pricing is custom as well. This plan targets agencies handling landing page campaigns across several teams and clients.

Unbounce Agency Features

The Agency plan includes:

• Unlimited Pages: Build unlimited landing pages across client campaigns.
• Agency Traffic: Plans start at 50,000 monthly unique visitors.
• Multiple Users: Plans begin with 5 users and can accommodate larger team requirements.
• Multiple Domains: Plans start with 10 root domains for campaigns across clients.
• Implementation Services: Get assistance with implementation and account setup.
• Dedicated Customer Success: Receive support from a dedicated customer success manager.
• Agency Directory Listing: Eligible agencies can receive a listing in Unbounce’s agency partner directory.

Agency is more suitable for teams managing multiple client accounts, domains, and campaigns than for individual marketers.

What Does Unbounce Include?

Unbounce focuses on landing pages, conversion campaigns, and tools designed to help marketers test and improve campaign performance.

All plans include unlimited conversions, unlimited subdomains, 100+ templates, free hosting, and customer support.

Depending on the selected plan, users can also access landing page creation, popups, sticky bars, A/B testing, dynamic text replacement, AI copywriting, Smart Traffic, audience insights, conversion reporting, and advanced targeting tools.

1. Unbounce Landing Page Builder

The Unbounce landing page builder uses a drag-and-drop interface, allowing marketers to create campaign pages without starting every page from scratch.

Starter provides up to 5 pages, while Build, Experiment, Optimize, Concierge, and Agency provide unlimited landing pages. Unbounce also offers more than 100 templates that can be customized for different campaigns.

The platform supports mobile-responsive pages, page redirects, free hosting, and additional landing page tools across its plans.

2. Unbounce A/B Testing

A/B testing becomes available with the Experiment plan and higher tiers.

Experiment provides unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights and reporting. Optimize, Concierge, and Agency also include these testing capabilities.

This makes Experiment a better fit for marketers who want to compare page versions and use test results to guide campaign decisions.

3. Unbounce Smart Traffic

Smart Traffic is available on the Optimize plan and higher tiers. It is designed to automatically direct visitors toward page variants according to visitor attributes and campaign performance.

Optimize also provides AI traffic optimization, advanced triggers, industry benchmarking, and audience insights.

4. Unbounce Integrations

Unbounce supports integrations and tracking tools that connect landing pages with other marketing services.

Build includes 1,000+ integrations, together with custom scripts and pixels. Higher plans retain these integration capabilities while adding additional testing, targeting, reporting, and optimization features.

Unbounce Pricing: Monthly vs Annual Billing

Unbounce provides monthly and annual billing for Starter, Build, Experiment, and Optimize.

The current pricing is:

• Starter: $29/month monthly or $22/month annually
• Build: $99/month monthly or $74/month annually
• Experiment: $149/month monthly or $112/month annually
• Optimize: $249/month monthly or $187/month annually

Annual billing saves 25% on these four plans.

Concierge and Agency use custom pricing, so businesses need to contact Unbounce for a quote.

Does Unbounce Offer a Free Trial?

Yes. Unbounce provides a 14-day free trial with no credit card required. The trial lets users access the functionality of their selected plan before paying.

Some restrictions remain during the trial, including one user, no custom domains, and certain traffic limitations. Users can subscribe during the trial without waiting for the full 14 days.

Does Unbounce Offer Free Hosting?

Yes. Unbounce includes free hosting with its plans.

Build, Experiment, and Optimize customers can publish landing pages through Unbounce hosting. Users can also publish pages to their own domain or WordPress website, although they are responsible for hosting when using their own WordPress setup.

What Happens If You Exceed Unbounce Limits?

Unbounce monitors traffic and conversion usage and notifies users when an account approaches its limits.

When a plan’s traffic or conversion limit is exceeded, pages can continue running. Unbounce may apply a one-time overage fee based on additional usage. Users can also move to a higher plan when they need more capacity.

For this reason, monitoring monthly visitor levels is especially important on Starter and Build.

Unbounce Professional Services

Unbounce offers Professional Services that can be purchased with any plan.

These services include personalized onboarding, training, page migration, landing page redesign, and conversion-focused consulting.

Professional Services are separate from standard plan features and may help businesses that want additional assistance with setup or campaign improvement.

Which Unbounce Plan Should You Choose?

User Type	Best Unbounce Plan
First landing page	Starter
Small campaign	Starter
Multiple landing pages	Build
Business with higher traffic	Build
AI copywriting	Build
Marketer running A/B tests	Experiment
Team needing multiple users	Experiment
Conversion-focused campaigns	Experiment
AI traffic optimization	Optimize
Higher traffic campaigns	Optimize
Advanced targeting	Optimize
Large company needing expert support	Concierge
Agency managing client campaigns	Agency
Multiple domains and teams	Agency

1. Choose Starter If…

Starter is suitable if you are building your first landing pages and expect relatively low traffic.

You get 5 pages, 500 monthly unique visitors, 1 user, 1 root domain, lead generation forms, free hosting, and core landing page functionality.

If your campaigns are likely to exceed 500 monthly visitors or you need unlimited pages, Build is likely the better option.

2. Choose Build If…

Build makes more sense when you need unlimited landing pages, up to 20,000 monthly visitors, popups, sticky bars, multi-step forms, AI copywriting, custom styling, and 1,000+ integrations.

It suits marketers who need more functionality than a basic landing page platform but are not yet ready to run regular A/B tests.

3. Choose Experiment If…

Experiment is the right fit when testing and conversion reporting are important parts of your marketing workflow.

It provides unlimited A/B testing, unlimited variants, manual traffic allocation, confidence intervals, dynamic text replacement, and conversion insights. It also raises the traffic allowance to 30,000 monthly unique visitors and supports 3 users and 2 root domains.

4. Choose Optimize If…

Optimize targets businesses that need greater automation and audience-level campaign capabilities.

It supports up to 50,000 monthly unique visitors and adds AI traffic optimization, advanced triggers, scheduling, industry benchmarking, and audience insights.

5. Choose Concierge If…

Concierge is intended for larger businesses that need higher traffic allowances and hands-on assistance.

It starts at 100,000 monthly unique visitors and includes 15 users and 5 root domains, plus implementation services and a dedicated customer success manager. Pricing is custom.

6. Choose Agency If…

Agency is a stronger option for agencies managing campaigns across multiple clients and teams.

It starts at 50,000 monthly unique visitors, 5 users, and 10 root domains. It also includes implementation services, a dedicated customer success manager, and an agency partner directory listing.

Unbounce Pros & Cons

Is Unbounce Worth the Price?

Unbounce can be a useful choice for marketers who need more than a basic landing page builder.

Starter provides a lower entry cost, while Build adds unlimited pages, popups, sticky bars, AI copywriting, custom styling, and 1,000+ integrations. Experiment is designed for marketers who need A/B testing and conversion reporting. Optimize adds AI traffic optimization and more advanced targeting and audience tools.

The main factor to watch is the monthly visitor limit. Starter allows 500 monthly unique visitors, Build supports 20,000, Experiment supports 30,000, and Optimize supports 50,000. Larger organizations can move to Concierge or Agency for higher limits.

For many businesses, Build may be the practical starting point when unlimited pages and greater traffic capacity are needed. If conversion testing is a core part of the campaign, Experiment offers a stronger feature set.

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Unbounce Pricing FAQs

Final Thoughts on Unbounce Pricing 2026

Unbounce pricing 2026 starts at $29 per month for Starter, while annual billing reduces the rate to $22 per month. Build costs $99 monthly or $74 annually, Experiment costs $149 monthly or $112 annually, and Optimize costs $249 monthly or $187 annually. Concierge and Agency plans have custom pricing.

Starter is suitable for smaller landing page projects. Build gives marketers unlimited pages, higher traffic allowances, popups, sticky bars, AI copywriting, and 1,000+ integrations. Experiment adds A/B testing and conversion reporting, making it a better choice for marketers who regularly test campaigns.

Optimize adds AI traffic optimization, advanced triggers, scheduling, industry benchmarks, and audience insights. Larger companies can select Concierge for higher traffic and dedicated support, while agencies can use Agency for multi-client campaign management.

The 14-day free trial with no credit card required gives users an opportunity to test Unbounce before committing to a paid plan.