Semrush Pricing 2026: Every Plan Explained (And Which One You Actually Need)

Semrush has grown from a single SEO tool into nine separate product categories, each with its own pricing. That’s confusing if you just want a straight answer to “how much does Semrush cost, and which plan is right for me?” Here’s every current plan, pulled directly from Semrush’s live pricing page, explained in plain language.

SEO + AI Search: The Core Plans Most People Want

This is what most people mean when they say “Semrush.” As of 2026, it’s split into two lines: Classic SEO (the traditional toolkit) and the new SEO + AI Search tier, which adds tracking for how your site shows up in ChatGPT, AI Overviews, and other AI search tools.

Plan	Price (Annual)	Websites Monitored	Best For
SEO	$117.33/mo	5	Freelancers and small businesses focused purely on traditional SEO
Starter	$165.17/mo	5	Small teams and agencies growing across organic search and AI
Pro+	$248.17/mo	15	Growing teams and agencies scaling SEO and AI visibility across multiple markets or sites
Advanced	$455.67/mo	40	Organizations needing deeper insights, API access, and automation

Who should buy what: If you’re a single freelancer or a small business managing one or two client sites and don’t care about AI search visibility yet, the plain SEO plan at $117.33/month covers keyword research, site audits, and rank tracking without paying extra for AI features you won’t use. If you’re already thinking about how your brand shows up in ChatGPT or Google’s AI Overviews, Starter at $165.17/month is the real entry point, since it’s the cheapest plan that includes AI search tracking. Agencies juggling multiple client sites should look at Pro+, and larger organizations that need API access for custom reporting should go straight to Advanced.

AI Visibility: For Tracking Your Brand in AI Search Specifically

Plan	Price	Billing
Base	$99/mo per domain	Billed annually

This is a narrower, standalone product for businesses that only care about one thing: how often their brand gets mentioned when someone asks ChatGPT, Perplexity, or Google’s AI Mode a question. It’s priced per domain, so if you’re tracking three separate brands, you’re paying $99 for each one. This makes sense for a marketing team focused specifically on AI mention tracking without needing the full SEO suite.

Traffic & Market: For Competitive and Market Research

Plan	Price	Billing
Pro	$289/mo	Billed annually

This plan is built for people making strategic decisions based on traffic data, think market analysts, investors doing competitive research, or businesses sizing up a market before entering it. It’s not for day-to-day SEO work; it’s for understanding how much traffic competitors get and where that traffic comes from. If your job title has “strategy” or “market research” in it rather than “SEO,” this is the plan built for you.

Local: For Managing Local Business Listings

Plan	Price	Billing	Best For
Base	$30/mo per location	Annual	Small local businesses
Pro	$60/mo per location	Annual	Growing businesses managing several locations
Business	Custom (Let’s talk)	Custom	Large multi-location businesses

This is priced per location, which matters a lot. A single-location shop pays $30/month on Base. A regional chain with 10 locations would pay $300-600/month depending on tier, so do the math against your actual location count before assuming this is cheap. Base covers listing management and basic local SEO; Pro adds deeper competitive tracking for businesses actively fighting for local map rankings.

Content: For Content Marketing Teams

Plan	Price	Billing
Base	$60/mo	Billed annually

Built for individuals and small teams scaling content production, this covers content research, SEO writing assistance, and content performance tracking. It’s a genuinely affordable entry point if content creation, not technical SEO, is your main job.

Social: For Social Media Management

Plan	Price	Billing	Best For
Base	$20/mo	Annual	Individuals and small teams
Pro	$40/mo	Annual	Social media professionals, businesses, and agencies
Business	$250/mo	Annual	Scaling businesses, agencies, and brand marketing teams

This is Semrush’s cheapest product line by far. Base at $20/month is a low-risk way to get scheduling and basic analytics if you’re a solo creator or small team. The jump to Business at $250/month is steep, and only makes sense if you’re managing social for multiple clients or a large brand with real reporting needs.

Advertising: For PPC and Ad Competitor Research

Plan	Price	Billing	Best For
Base	$99/mo	Annual	Small businesses scaling ads and maximizing ROI
Pro	$220/mo	Annual	Advanced advertisers wanting in-depth competitor insights

If you’re running paid ad campaigns and want to see what competitors are spending on and which ads are working for them, this is the relevant product line. Base covers essential ad research; Pro adds the deeper competitive intelligence layer, worth it once you’re managing a serious ad budget and need to justify spend with real competitive data.

AI PR: For Public Relations and Brand Monitoring

Plan	Price	Billing	Best For
Base	$149/mo	Annual	Individuals focused on PR essentials
Pro	$279/mo	Annual	Those who grow and track their PR impact over time
Business	$499/mo	Annual	Professionals needing all-around competitive intelligence

This tracks media mentions, brand sentiment, and PR impact rather than search rankings. It’s a genuinely different job function from SEO, so don’t buy this expecting keyword tools. A solo PR professional or small comms team fits Base; agencies managing PR for multiple clients need Business for the full competitive intelligence layer.

Enterprise (AI Optimization): For Large Organizations

There’s no listed price here, it’s custom, quote-based (“Let’s talk” / “Request demo”). This tier is built for organizations managing multiple brands or markets that need granular insights and advanced technical capabilities beyond what Advanced offers. Semrush cites results like a 50% increase in bookings from AI sources and a 70% share of voice in ChatGPT’s AI Mode for enterprise customers, real numbers, but only representative of large-scale implementations, not a guarantee for smaller accounts.

App Center: Optional Add-Ons Worth Knowing About

Beyond the core plans, Semrush runs an App Store with specialized tools you can add on top of any subscription. A few worth knowing:

• CallRail ($125/mo) — tracks which ads, keywords, and campaigns actually drive phone leads

• SERP Gap Analyzer ($99/mo) — finds where your brand stands in AI Search and flags decaying pages

• AdClarity ($298/mo) — reveals competitors’ digital ad spend and impressions

Most of these offer their own free trials, so you can test whether the add-on is worth stacking onto your base plan before committing.

Which Semrush Plan Actually Fits You?

• Solo blogger or small business, SEO only: SEO plan, $117.33/month

• Small business also caring about AI search visibility: Starter, $165.17/month

• Agency managing multiple client sites: Pro+, $248.17/month

• Large organization needing API access and automation: Advanced, $455.67/month

• Just want to know your AI mention volume, nothing else: AI Visibility Base, $99/month per domain

• Local shop or small chain: Local Base or Pro, $30-60/month per location

• Content-first team: Content Base, $60/month

• Solo social media manager: Social Base, $20/month

• Running serious PPC campaigns: Advertising Base or Pro, $99-220/month

• PR and brand monitoring: AI PR Base, Pro, or Business, $149-499/month

The Bottom Line

Semrush’s pricing looks complicated because it genuinely is, nine separate product lines each with their own tiers. The trick is not comparing all of Semrush against a competitor’s single price tag, but figuring out which one or two product lines actually match your job. Most individual site owners and small businesses only need the core SEO plan or, if AI visibility matters to you, Starter. Everything else, Local, Social, Advertising, AI PR, exists because Semrush split out specialized teams’ needs into their own products, so you’re not stuck paying for features an SEO-focused plan wouldn’t include anyway.

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