Performance | Best for agencies and small businesses with marketing automation. | Ideal for course creators, membership sites, and digital products. |
Features | All-in-one CRM, funnel builder, email marketing, SMS, and automation. | Course creation tools, memberships, landing pages, and email marketing. |
Pricing | Starts at $97/month (Starter Plan) | Starts at $149/month (Basic Plan) |
Templates | Pre-built funnels and customizable templates. | Professional templates for courses, landing pages, and marketing. |
Location of Data Centers | U.S., Europe, and Asia. | U.S.-based data centers for fast performance. |
Looking for a comparison between GoHighLevel Vs Kajabi? We got you covered.
As a marketer, you understand how critical platform selection is to your success. You also recognize that there are several possibilities and that making a choice might be difficult.
You will often hear about two platforms: Go High Level and Kajabi. You may be unsure which platform is best for your company, but this article will assist you in deciding by evaluating the advantages of each.
We’ll examine two well-known marketing platforms: GoHighLevel and Kajabi. We’ll compare their price, features, and customer service to help you choose which is the best fit for your organization.
What Is a Marketing Platform & Why Use It?
A marketing platform is a sort of software that enables you to manage all of your marketing activities in one location, including your website, marketing campaigns, email list, and other marketing initiatives.
There are several platform types available on the market, each with unique features tailored to marketers of varying degrees of expertise.
Typically, these platforms are cloud-based, which means they can be accessed from anywhere with an internet connection.
These may assist you in saving time, increasing productivity, and streamlining your marketing activities. Numerous platforms provide both free and paid services; however, some demand payment to access all platform features.
Marketers use platforms to simplify their tasks. These tools enable you to quickly and easily construct stunning, efficient landing pages and sales funnels without the assistance of a developer or web designer.
Additionally, marketers may have access to other capabilities such as automation tools and communicating with their audience through live chats, social media feeds, and more by using a marketing platform.
However, the primary reason marketers utilize marketing platforms is to simplify campaign management and lead generation. With the stroke of a button, you can easily develop landing pages and sales funnels, saving you time and money on sophisticated code or costly web designers.
Additionally, you can manage all of your marketing initiatives in one location, which means less clutter in your office and more time for content creation and engagement.
What Is GoHighLevel?

Shaun Clark and Varun Vairavan established Go High Level in April 2018. It has expanded to over 1800 marketing firms and almost 50,000 customer accounts!
Go High Level was created to alleviate the time and stress associated with converting leads for customers. It allows agencies to establish automatic follow-up campaigns, landing sites, survey forms, scheduling, and cold outreach campaigns in a matter of minutes.
Consider the combination of Google Sheets, Woodpecker, Calendly, ActiveCampaign, and Click Funnels.
Go High Level gives new customers access to a library of pre-built sales funnels, landing page templates, and automated SMS and email follow-up campaigns.
Attorneys, chiropractors, dentists, and pest control are all pre-made examples. This simplifies the process of replicating campaigns for new customers and, more crucially, makes it outsourceable to your VA.
Additionally, the Go High-Level assistance is the greatest I’ve encountered.
They have an outstanding knowledge library (complete with videos), a nearly 4,000-member Facebook group, a quick-response live chat, and will even hop on Zoom sessions if you want more in-depth support!
What Is Kajabi?

Kenny Rueter and Travis Rosser established Kajabi. It is a very effective software application for anybody interested in monetizing their expertise via the creation and sale of digital items such as online courses and membership programs.
Kajabi offers a robust feature set (described in further detail below). In addition to developing online courses, it can also be used to create marketing emails, various sorts of membership sites, checkout pages, and landing pages.
It includes all the tools you’re likely to need to personalize your site to fulfill the specific purpose you’re after.
Indeed, you may use it to construct and administer your complete website, including your email list.
Kajabi enables you to include a variety of payment methods, as well as automated marketing tools and procedures, on your website.
All of this is in a single application. This distinguishes it from competitors like Teachable or Thinkific, which lack the flexibility to construct your website and manage sophisticated advertising and marketing strategies.
Kajabi provides design and advertising possibilities that are simply superior to those offered by other online course platforms, and as a result, we believe it will best fit your requirements, regardless of what they are.
Major Benefits of GoHighLevel
Here are the benefits of GoHighLevel:

1. Mobile Application:
Go High Level does not have a mobile application, but it does have a mobile application that enables you to use some of the features of Go High Level on your phone. You have the option of using the desktop or mobile mode. You may view your dashboard in either desktop or mobile mode.
The distinction between High Level CRM and its competitors is that it supports more complicated activities.
2. Reputation Management:
High Level’s reputation management strategy is based on social evidence. As a marketer, you are aware of the importance of social proof in business. Each review affects your business’s reputation.
By enabling you to contact your customers and request a “Review request,” Fiverr makes it simple for them to post a review about you on the platform of your choice.
Customers may be provided a link to your Google My Business profile along with your business URL.
3. Online and Offline Appointment Tools:
Go High Level’s booking and appointment tools may be quite beneficial if you work with a large number of customers and want to stay on top of your game! Go High Level offers a calendar plug-in for your business or website that enables customers to schedule your services.
The booking and appointment feature is perfect for businesses that wish to encourage customers to schedule a consultation with them.
From the Settings dashboard, you can build a calendar and integrate it into your funnel. High Level has a Scheduling dashboard, which dynamically updates when reservations are made on your funnel.
4. Membership Sites:
Go High Level offers membership sites for providers of online courses in an attempt to serve as a one-stop-shop for marketers.
If you’re a course creator who runs a membership site, you can migrate it to Go High Level. You may use Go High Level to build membership websites to sell premium stuff.
At first sight, the dashboard seems to be relatively basic, yet the impact was quite similar to Teachable.
While the dashboard is straightforward, the results are equal to those offered by premium course platforms.
5. Marketing Automation Tool:
High Level elevates marketing automation to new heights. High Level’s most alluring feature is its advanced automation.
It’s both exciting and fascinating to be able to mix different providers and run an integrated marketing campaign without changing tools.
A basic example of marketing automation at a high level is connecting High Level CRM, other features, and the Go High Level dashboard, which includes SMS and email marketing. This is the primary benefit of Go High Level.
Going native would require you to run your marketing campaign using several technologies independently, with maybe two or three providers being able to link.
On the other side, Go High Level consolidates all services into a single dashboard. To begin, marketing automation on a high level enables you to design and execute marketing campaigns.
6. SMS Marketing:
How about stepping up your marketing efforts? That is why High Level is optimized for it.
SMS marketing is a regular element of High Level’s platform. Using SMS marketing, the High Level SMS dashboard enables you to monitor and nurture your clientele.
You may use High Level to send and receive text messages, as well as to record and analyze them.
From your High Level dashboard, you can generate and send text messages to all of your customers. It has a visual text editor that displays a preview of your text message on the right-hand side of the screen inside a mobile phone frame.
It watches your phone’s contact list and sends a text message on your behalf to all of your contacts. Additionally, it keeps track of everything that occurs.
7. Email Marketing:
What is included inside the box? Go High Level enables you to create a list, launch an email campaign, and automate your lead nurturing process. Beginning with the fundamentals, Go High Level enables you to produce visually attractive emails for your marketing campaign.
It enables the creation, customization, and publication of email templates. While there are just five pre-defined email templates, the Go High Level email builder is user-friendly, so building your own should be uncomplicated. It has a visual editor that makes it simple to generate and send emails.
You may choose the layout style that you like. Additionally, it enables you to include a footer in your email and code it (if you’re comfortable with codes). That is only the beginning.
The primary aspect of the application is its capabilities, which include complex settings such as smart lists and email marketing campaigns.
Smart lists enable you to segment your email list for more targeted marketing. Segmentation and tagging of email lists are words that are used in native email automation software. By establishing smart lists, you can increase the effectiveness of your marketing initiatives.
8. CRM and pipeline management tool:
The platform is most well-known for its enterprise-level CRM capabilities. And it’s one of how Go High Level differentiates itself from the competitors.
Many sales funnel builders and email marketing platforms do not include customer relationship management software.
While High Level’s dashboard does not have a CRM function, it does include unique capabilities that enable you to manage and nurture your customers, which is the goal in and of itself.
What’s more intriguing is that Go High Level offers an industry-leading CRM solution.
High Level CRM enables you to manage prospects and keep track of your leads, customers, and conversions.
High Level integrates with other tools you may already be using to make it simpler to track prospects as they advance through the sales funnel. Your High Level dashboard does not have a CRM component. Alternatively, go to the Opportunities dashboard.
Major Benefits of Kajabi
Here are the benefits of kajabi:

1. Fosters An Enthusiastic Community:
This Kajabi function is more of an add-on that has no impact on your overall user experience.
The platform has meetings for its subscribers at regular intervals, which you may attend to interact with other active members and learn how they are growing their businesses using this platform.
Additionally, a newcomer may get critical information on maximizing the use of Kajabi’s resources.
2. Ease Of Creation And Promotion Of Live Events/Webinars:
Although it is a minor aspect of product development, Kajabi’s excellent services deserve recognition. It integrates with Zoom, the world’s most popular online meeting platform. It works flawlessly for Kajabi’s users that want to host live webinars for their customers.
3. Immediate Product Creation:
Kajabi’s in-built templates relieve users of the trouble of coding and other programming methods. With its ready-to-use capabilities, businesses may launch their course development immediately.
Additionally, you may easily personalize each component by adding or eliminating relevant items from the course.
4. Proper Video Streaming Capabilities:
Wistia, a popular and useful solution for this purpose, is used to host videos in Kajabi. It is a fully integrated technology that works flawlessly for video streaming of course material, regardless of the screen or bandwidth utilized by students. Additionally, it simplifies the process of uploading files and saves you considerable time.
Wistia provides completely secure video hosting and streaming without the need to purchase an additional license.
For example, a Wistia license costs roughly $ 99; so, buying Kajabi’s basic plan for $ 119 is not a terrible investment. Additionally, as mentioned before, this package includes extra benefits.
5. Blogging Tools:
Another effective marketing strategy is to establish a blog in which you can discuss your courses and how they might assist your students in the long run. This feature works to your advantage in terms of increasing your target audience.
Kajabi’s blogging component has significantly developed over time, and although it still lacks interaction with WordPress, it is considered superior to equivalent capabilities given by competing platforms.
6. Uniquely Designed Templates:
Kajabi provides a selection of themes that are current, trendy, and professional in appearance. These templates are critical for developing SEO-friendly sales pages.
Additionally, you may experiment with commercial themes available on the market to construct a Kajabi-focused website if you dislike the platform’s built-in layouts.
7. Made To Sell:
Kajabi’s excellent sales marketing funnels and sales pages are critical for maximizing the sales of your digital items. It is based on the notion of increasing the conversion rate of visitors into loyal consumers.
Additionally, all of the labor associated with email marketing campaigns is performed automatically by Kajabi’s automated systems, saving you significant time.
The greatest feature of Kajabi, which other comparable platforms often lack, is that it has tools for every operation; hence, it does not need interaction with third-party applications and tools to perform well.
Entrepreneurs have been aided by the email marketing campaign, which was launched in 2020. They can simply and rapidly create an eye-catching and dynamic email list campaign. These incredible marketing capabilities set Kajabi apart from other comparable services.
Pricing Comparison: GoHighLevel Vs Kajabi
GoHighLevel Pricing

After your 14-day free trial, you can select the GoHighLevel plan that best suits your business needs.
1. Starter Plan – $97/month
Designed for businesses looking to capture and convert more leads with essential marketing tools.
- Lead capture and management with online booking, pipelines, social calendar, and website builder.
- Unlimited contacts and users with no extra costs.
- Ability to set up up to three sub-accounts to manage multiple brands or locations.
2. Unlimited Plan – $297/month
Best for agencies and businesses that need more flexibility and scalability.
- Includes everything in the Starter Plan plus advanced features.
- API access to integrate with other tools.
- Unlimited sub-accounts for managing multiple clients under one plan.
- Branded desktop app with custom domains and full platform control.
No Risk, No Contracts
- 14-day free trial with full access to features.
- No long-term commitments; cancel anytime.
Try GoHighLevel for free, then choose the plan that fits your needs.
Kajabi Pricing

Limited-Time Offer
Get 3 months of our top-tier Creator Plan—packed with Pro-level features—for just $99!
Only $99 for 3 months (Save $1,098!)
Claim Offer →
Standout Features:
- 3 Websites
- 100,000 Contacts
- 100 Products
- Custom Code Editor
- 24/7 Support
- 3rd Party Integrations
- Affiliate Programs
- Unlimited Marketing Emails
- Custom Domain
- Unlimited Landing Pages
- Custom Branding
- Group Onboarding Call
- Multiple Admin Users
- Kajabi AI
- Webhooks
- Creator Studio
Pricing Verdict
GoHighLevel is more affordable for businesses seeking a comprehensive CRM and marketing automation platform, especially with advanced features starting at a lower price point.
Kajabi is priced higher but is the better choice for businesses focused on digital products, courses, and memberships due to its specialized features and support.
FAQs
Why should I use Kajabi?
Kajabi combines all of your needs into one platform, allowing you to not only design and sell stunning online courses, but also manage your whole company. You may use Kajabi to create and sell a variety of digital items, including online courses, membership sites, and downloaded material.
Who created Go High Level?
Shaun Clark founded Go High Level, which provides agencies with everything they need to manage their clients' leads, websites, funnels, calendars, and a variety of other services.
What is GHL Go High Level?
Go High Level is a full-featured agency platform. The Platform has a fully-featured Page Builder for lead capture. Our user-friendly platform enables you to construct fully functional websites complete with personalized menus.
When was go high level founded?
High Level was founded in 2018 and is headquartered in Dallas. Its objective is to assist agencies in reducing churn while also assisting their clients in growing. High Level presently services over 15,000 marketing firms worldwide, which together represent over 300,000 small companies.
What is Go High Level CRM?
Go High Level is a customer relationship management (CRM) and marketing automation tool created specifically for marketing companies.
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Final Verdict: GoHighLevel Vs Kajabi 2025
Any company needs a marketing platform since it enables you to reach more customers and sell your goods or services.
Go High Level provides everything you need to promote your company and establish an online presence successfully. You may easily get started by selecting one of their two plans, each of which has unique features tailored to the sort of marketing approach you want to use.
Additionally, Kajabi provides effective marketing tools for your company and offers three pricing tiers. It’s an excellent pick for individuals seeking more functionality at a somewhat higher price point.
It is essential to examine the aforementioned elements when selecting a marketing platform for your company to guarantee that you receive everything you need in one place.
This considerably saves time and money, as you will no longer be required to look for solutions distributed across several platforms.
Both systems are useful marketing tools depending on your objectives, however, Go High Level is the superior platform overall based on the several variables I considered when comparing both platforms.
Go High Level provides a range of options that are available across all levels – from a White Labeled Mobile App to a Custom Zap Upgrade.
Additionally, it offers 24/7 customer assistance, which Kajabi does as well. Additionally, it has a vibrant community, which is always beneficial.
Additionally, it provides cheap subscriptions for a variety of features and tools, so you won’t have to worry about overspending. As a result of these considerations, I believe that Go High Level is a superior marketing platform to Kajabi.
I hope this information aided you in making the best marketing platform selection for your organization.

