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Is YouGov Legit? A Legit Survey Website To Earn Money in 2024?

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Today, we’re tackling a big question: Is YouGov Legit? If you’re like me, you’ve probably heard about YouGov and its surveys that seem to pop up everywhere.

They say you can share your opinions on various topics and even earn rewards for it. Sounds pretty cool, right? But let’s be real: when something sounds too good to be true, we’ve got to ask, is it legit?

I’ve decided to explore deep into YouGov and find out what’s really going on.

We’ll look at how it works, what people are saying about it, and if you can actually trust it. Whether you’re curious about joining YouGov or just looking for some honest answers, I’ve got you covered.

Let’s get to the bottom of this and find out if YouGov is the real deal!

What is YouGov? Is YouGov Legit?

YouGov is a market research company that conducts surveys and gathers opinions from people. They have a panel of members who can sign up to answer surveys and share their thoughts.



YouGov is based in the UK and has been around since 2000. It’s a legitimate and safe platform where you can get paid for your opinions.

YouGov is a platform where you can sign up to take surveys and get paid for sharing your thoughts. They offer surveys frequently, let you see how your answers are used, and even allow you to invite friends to earn extra rewards. It’s a legit way to make some extra money online.

Is YouGov Safe?

Yes, YouGov is a safe and legitimate paid survey site. It has been in operation for over 20 years and boasts more than 11 million panelists in 40 countries. This long history and widespread presence indicate its credibility.

It’s important to note that with YouGov, you have control over the personal information you choose to share. You can decide what details you’re comfortable providing, and if there’s something you prefer not to share, you can withhold it.

Is it a Government Website? 

No, despite its name, YouGov is not a government-run website. Instead, it collects data on various topics, including brands, politics, and current affairs. It is a private company specializing in market research and public opinion polling.

How YouGov Works?

You can join YouGov from various parts of the world, and it’s free to join and use. YouGov offers paid surveys fairly frequently compared to other similar websites, so you can earn money by participating in them.

Option 1: YouGov Paid Surveys

YouGov primarily offers paid surveys as a way to earn money. You’ll receive emails whenever a new survey is available for you. On average, you can expect to receive 5-7 surveys a week.

These surveys usually take about 5-15 minutes to complete. You can see how much each survey pays and how long it takes before deciding to participate.

Option 2: See the Results of Surveys

One unique feature of YouGov is that you can see the results of the surveys you participate in. YouGov shares how your answers have been used in national and international stories. You’ll receive a newsletter with links to these stories about once a month.

Option 3: Invite Your Friends

In some countries, YouGov allows you to invite friends to join the platform. You can share a special link with your friends, and when they join and complete a certain number of surveys (usually around 5), you’ll receive a reward.

While the rewards for this are not huge, it can be a nice way to earn some extra points in your YouGov account.

Why YouGov is a Good Choice?

YouGov is a trustworthy platform that pays for your opinions. They offer interesting and relevant surveys, and you can even see how your responses are used in the public debate. It’s a clear way to have your voice heard and earn rewards at the same time.

Payments Offered How to Participate Redeeming Rewards Similar Panels
– Cash via PayPal – Online surveys – Rewards vary by country – Panel Champ
– Cash via bank transfer – Product testing – Minimum 35,000 points ($15 worth) to request rewards (USA) – TGM Panel
– Amazon gift cards – Mobile surveys – £50 minimum account balance required (UK)
– Best Buy gift cards – Mobile app
– Apple gift cards – Daily surveys
– Target gift cards – Business surveys
– Walmart gift cards – IT surveys
– Merchandise – Teen surveys
– Movie vouchers – Refer-a-friend program
– Restaurant gift cards
– Retail e-vouchers
– Donations to charity
– Sweepstakes entries

Please note that reward options and minimum balance requirements may vary by country. YouGov offers various ways to participate in surveys, and you can redeem rewards based on your account balance and location.

How Can You Give Public Opinion And Earn Money In YouGov?

When you participate in surveys on YouGov, you earn points. These points can be exchanged for various rewards, but the options may vary depending on your country. Here’s how YouGov pays:

Gift Cards and Products

In some countries, you can exchange your points for gift cards or products. YouGov offers good options, so there are plenty of rewarding choices.

Cash via PayPal or Prepaid Visa Cards

YouGov offers cash rewards through PayPal and prepaid Visa cards in other countries. This means you can get real money for your survey participation.

YouGov Lottery

In some places, YouGov has its own lottery. You can use your points to enter the lottery for a chance to win prizes. While the prizes can be substantial, winning is not guaranteed, so it’s a bit of a gamble.

After completing a survey, you can check your points balance on the YouGov website. The payout threshold, which is the minimum number of points you need to reach before cashing out, varies by country but is usually attainable.

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How Much Money Can You Make on YouGov?

You won’t become rich by taking surveys on YouGov, and that’s true for any survey site. However, YouGov offers decent rewards compared to the time you spend on surveys. Here’s what you can expect:

Easy Start

You get your first 100 points just for signing up and completing a short welcome survey (which takes about 3 minutes).

Know Before You Take

You can decide whether to participate in a survey or not. You can see the reward and how long it will take before you start a survey.

Not a Get-Rich-Quick Scheme

You won’t make a lot of money, but YouGov provides a chance to earn extra cash. It’s simple to use, offers interesting surveys, and rewards you fairly for your time.

While YouGov may not have as many daily opportunities as some other sites, it’s user-friendly, offers engaging surveys on interesting topics, and provides good rewards for your efforts. It’s a site worth considering if you’re looking to earn a bit of extra money online.

Experience of Taking surveys with YouGov

Taking surveys with YouGov is an experience where you can share your opinions online. Here’s what it’s like:

How Long Surveys Take:

  • Most of these surveys take between 5 to 15 minutes to complete.
  • They usually don’t last more than 20 minutes.
  • YouGov sends out paid surveys pretty often, more than some other sites.
  • You might get around 5 to 7 surveys a week, but it can vary depending on where you live.

Good Thing About YouGov Surveys:

  • They hardly ever send you a survey link that you can’t actually take.
  • If you start a survey and can’t finish it, they often find another one for you.

What the Surveys Are About:

The topics can change, but many are about politics because YouGov is known for political polls.

Sometimes, the surveys ask about your shopping habits, your views on different topics, or your opinions on current news events.

Seeing What Others Think:

  • YouGov lets you see how your survey answers are used.
  • About once a month, they send a newsletter with links to news stories that used their survey results.
  • You can also find this info on their website if you don’t want the newsletter.
  • This way, you can see how your opinions compare to others who answered the same surveys.

Can YouGov be used on mobile devices?

Yes, you can use YouGov on mobile devices, which is really handy. It means you can earn a bit of money by taking surveys wherever you are, like when you’re waiting for something or just have a few spare minutes.

YouGov App:

  • YouGov has its own app that you can download on both Android and iPhone.
  • The app is user-friendly and straightforward.

Getting Survey Notifications:

  • If you want, the app can send you notifications when a new survey is ready.
  • This is useful because it lets you start surveys quickly. Surveys often need only a certain number of people, so responding fast can help you qualify and earn from them.
  • If you don’t like getting these notifications, you can turn them off and still use the app.

My Recommendation:

I suggest trying out the YouGov app. It’s a convenient way to do surveys and keep track of the money you’ve earned.

Who can Join YouGov?

Global Availability:

  • YouGov has a presence in numerous countries, as shown on their world map.
  • In this map, areas marked in light red have YouGov Panels, while those in dark red are locations with YouGov partners.


global availability

Local Language and Relevance:

  • A great feature of YouGov is that each country has its own specific panel.
  • This means the surveys you get are usually in your local language.
  • Also, the survey topics are often relevant to your specific country, which makes them more relatable and easier to answer.

Age Requirements:

  • The age requirement to join YouGov can differ based on the country you’re in.
  • Generally, you need to check the age requirement on the YouGov website for your country, especially if you are under 18.

Finding YouGov in Your Country:

If YouGov is available in your country, you can find a link to join at the end of their review. This link will take you to the YouGov site specific to your region.

Can you get Support from YouGov?

Getting help on survey sites is important, and YouGov offers a couple of ways to get support if you need it.

yougov support

Start with the FAQ Section:

YouGov has a Frequently Asked Questions (FAQ) section for each country it operates in.

This section can answer a lot of your questions. It’s a good idea to read through it first.

Contacting Support:

If your question isn’t answered in the FAQ, you can send your query to YouGov’s support team.

The response time and quality of help you get can vary depending on your country.

In some places, the support is really good and quick, but in others, it might not be as fast.

General Experience:

Most of the time, you might not even need to contact support because the website is straightforward to use.

But if you ever do need help, YouGov has a system in place to assist you.

Does YouGov Pay Out?

Yes, YouGov does pay out, but there are some things to consider based on user experiences. While there are mixed reports about YouGov, my own experience has been positive with consistent payouts.

Earnings can vary, and survey availability largely depends on whether you fit the demographic they are looking for at a given time.

Varied User Experiences:

  • Over the years, some users have expressed dissatisfaction with YouGov, particularly about not getting enough surveys. This seems to happen more often as they get closer to reaching the £50 threshold for payout.
  • However, these experiences can differ from person to person.

My Personal Experience:

  • Speaking from what I’ve seen, I’ve received several payments from YouGov without any problems. I’ve found it to be a reliable site.
  • The amount I earn each month varies – sometimes it’s as little as £2, other times it can be more than £10.

What to Do If Frustrated:

  • If you’re finding it hard to get surveys, patience is key. The availability can fluctuate.
  • Remember, YouGov often looks for specific types of people for their surveys. If you don’t fit their current demographic needs, you might not receive many surveys.

Pros and Cons


  • User-friendly and easy to navigate.
  • Good rewards for the time invested.
  • Opportunity to see how your survey responses are used.
  • Unlikely to receive surveys that you don’t qualify for.
  • Offers a convenient mobile app.


  • Fewer survey opportunities compared to some other sites.


In conclusion, YouGov is a well-established global polling platform and paid survey site known for its authentic and thought-provoking polls. It provides users with engaging questions in a user-friendly mobile or desktop format.

While the long-term earning potential may not be extremely high, my initial findings, along with the opportunity to join YouGov Pulse, make this platform a solid choice.

It’s important to note that YouGov won’t make you rich overnight, but it offers a steady way to accumulate points over time.

If you are genuinely interested in contemporary topics, are looking for a social media research experience, and don’t mind a slower pace of reward accrual than other platforms, I recommend this platform.


A graduate of the IIMC, Diksha enjoys writing about marketing, Saas products, and making money online. Her goal is to help others make more informed purchases of tech products and services. In her spare time, she enjoys traveling, watching movies, and listening to music. An ardent reader loves to be surrounded by technology. You can follow her on LinkedIn and Instagram

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