Right now, another battle is going on between all-in-one systems that let you promote your work online.
We will compare our two competitors, Kajabi vs Ontraport, based on how well they automate, market, test, help customers, and make things easy to use.
Kajabi vs Ontraport 2023
Kajabi makes it possible for entrepreneurs to sell their goods online. You can use email marketing campaigns, turn an online course into a digital product, and then upload and sell it here.
Using Ontraport is another way to connect your writing with your readers. Features like analytics, e-commerce, and subscriptions are easy to get to.
Not sure if Kajabi or Ontraport is the best choice? Do you want to find out which of the two would be better for you? Keep reading, because if you do, I can help.
I’ll tell you everything you need to know about Kajabi vs Ontraport in this article.
If you pick one, you’ll be able to explain your choice to others better. So keep an eye out for some great information about both platforms.
Kajabi vs Ontraport Takeaways
Let’s start with some key ideas by looking at what Ontraport is and what it isn’t. Ontraport acts as a sales and marketing platform for businesses that are just starting out.
A closer look shows that it is mostly about online analytics, sales enablement, and making websites.
They include assigning leads to sales reps, a CRM, landing page templates, automations, and better analytics. They definitely give you tools to help you run an online business.
The most obvious difference is that Kajabi was made for entrepreneurs in the knowledge business and is a true all-in-one solution.
Using Kajabi’s tools, you can make, market, and sell online courses, membership communities, and coaching programs.
Now that we know that Ontraport is a sales and marketing platform and not an all-in-one platform, let’s compare the features of Ontraport and Kajabi.
Features – Kajabi vs Ontraport
Course Creation : Kajabi Wins
The most different thing between Kajabi and Ontraport is how you make courses. In Kajabi, the process is simple, clear, and easy to use.
Kajabi is a great tool for creating digital products and online courses. Product Blueprints let you quickly create beautiful online courses, mini-courses, membership platforms, groups, drip courses, and coaching programmes.
By using these templates, you can focus on the information in your online course and start selling it faster.
You can offer counselling, worksheets, email-based courses, membership sites, video trainings, and audio courses.
Kajabi lets you host your material on Wistia, which is a video hosting service. Ontraport has a tool for membership sites, but it doesn’t have a way to make courses.
So, if you wanted to use Ontraport to teach online courses, you would have to go around or pay for a product like Teachable.
Analytics : Ontraport Wins
In Kajabi, an analytics dashboard keeps track of how far you’ve come.
You can see your net income, which is the total amount of money you have made, your subscription stats, which show how much money you make per user, page visits, deals that have been sold, affiliates, and opt-ins, which track form submissions.
Ontraport lets you give detailed tracking information about how well your campaigns are doing.
You can keep track of the number of page views, the number of referrals, and how customers affect your bottom line.
You can also see how customers are responding to your emails and landing pages.
Ontraport also lets you filter reports by certain dates or events and find out which sources bring in the most money by using variable data.
Since Ontraport has more options, like filtering, they have a slight edge. These might be a bit complicated for new users, but a more experienced user might find them useful.
It has everything that Kajabi does and even more.
Website Building : Kajabi Wins
Ontraport gives you a generator for a membership site. You can make it your own by picking a colour and putting a logo on it.
If you wanted to make a website that could offer online courses, you would need to use their landing page builder and connect those pages.
With Kajabi’s website builder, you can choose from a number of modern themes that work well on mobile devices.
Kajabi makes it easy to add even more features to your site, like pop-ups, headers, and videos. It could also be taken care of in the same place as your course materials.
Customer Relationship Management : Kajabi Wins
Both Kajabi and Ontraport have a CRM that can help you keep track of your leads and clients. Kajabi can handle up to 100,000 connections.
You can keep information that is important to your business and use it to segment your marketing using the 50 custom fields and default segments that are included. The 20,000 contacts that were given to
If you have more than that, you’ll have to pay a different price for Ontraport’s top plan. The Ontraport CRM is made to help a team of sales reps by giving them different ways to assign leads.
This is a useful tool for larger teams that focus on sales, but knowledge entrepreneurs may never use it because they don’t always have salespeople on their team.
Email Marketing : Kajabi Wins
Kajabi and Ontraport offer top-notch email marketing services that let you send broadcast messages, track click-throughs, and set up autoresponders.
Kajabi has a feature called “Email subject line validation” that helps you make better subject lines and improve your performance.
You can also choose from a number of templates that already have a lot of content, add your own text, and make changes using the simple visual editor.
Ontraport gives you more statistics, but their system is much harder to use. If you know how to market with email, you may find the powerful campaign tools useful.
But Kajabi’s features often give independent or small business knowledge entrepreneurs the perfect balance of ease of use and power.
Integrations : Kajabi Wins
WordPress must be connected to the add-on programme Ontraport so that its features can be used to their fullest.
They connect to a number of technologies, such as forms and payment gateways, as well as Zapier, Shopify, and Zoom.
Kajabi is made so that you can get everything you need in one place. It still works with other programmes, though, to give consumers more freedom.
Service integrations include Zapier, MailChimp, Segment, and ActiveCampaign.
Automations : Ontraport Wins
In addition to sales funnel automations, Kajabi offers assessment automations for your course.
These evaluations include accepting or rejecting an offer, signing up for an event, tagging, sending an email, or sending a voucher.
Automations are also part of Ontraport. Some of them are sales, onboarding, customer lifetime, and product launch.
There are both outbound marketing and sales projects in their pipelines. Some of the pipeline automation steps were lead scoring, reminders to follow up, and missed sales calls.
It gives more automation options for different uses.
Support : Kajabi Wins
The platform has a help centre, Kajabi University, and customer service that is open 24/7. It also has technical support. Kajabi’s Facebook user group has a lot more people in it than Ontraport’s.
It’s busy, with Heroes interacting and talking to each other all the time and everywhere. Ontraport has a knowledge centre and email and chat support from 6 a.m. to 12 a.m., Monday through Thursday.
On Fridays and weekends, work hours are shorter. Ontraport also offers screen share assistance, but appointments must be scheduled 48 hours in advance.
Features Verdict– Kajabi Wins: The features offered by Kajabi far outweigh those offered by Ontraport. As a result, Kajabi wins in this case.
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Final Verdict: Kajabi Wins – Kajabi vs Ontraport 2023
Even though Ontraport has entered the market for online course platforms, its main service is analytics-based marketing with a membership site on top.
If all you want to offer is a membership site, it could work for you.
Ontraport requires you to create a membership site, which could take more time than if you used a provider that already has an online course structure.