Features |
| – Comprehensive product database with filters. |
Pros | ✅User-friendly, great for beginners. | ✅User-friendly, great for beginners. |
Cons | ❌ Chrome extension can occasionally glitch. | ❌ Limited features for advanced sellers. |
Ease of Use | – More complex, with a steeper learning curve. |
In this post, we have featured a SellerApp Vs Sellics Comparison, which includes detailed insights.SellerApp Vs Sellics
Amazon’s online retail success is fuelled by millions of individual sellers and brands across the world. As the e-commerce giant grew larger, the competition on the platform skyrocketed.
With the help of advanced data analytics tools and management services, sellers are making more money than ever before. Data-informed choices have revolutionized Amazon selling, but how do you get your data?
Bottom Line Upfront: SellerApp is one of the best e-commerce data intelligence software which expertises on Amazon products and keyword research. Sellics (Perpetua) is also a go-to tool for Amazon sellers. But when it comes to features, SellerApp has the edge. It has features like Listing Optimization, Amazon PPC Management, Amazon SEO Tools, and much more. To know more about SellerApp you have to try it yourself.
There are plenty of services and solutions tailored to optimize seller gains, but which one is right for you? Let’s compare two of the hottest tools on the market, SellerApp and Sellics.
SellerApp Vs Sellics: Which Tool Is Best For Amazon Business?
SellerApp Overview
SellerApp is the ultimate all-in-one tool designed to help with every part of the Amazon selling process. SellerApp helps sellers with product research, keyword research, SEO optimization, PPC analytics, and management.
They also offer personalized management services for Amazon PPC and product listing optimization. All of that is just barely scratching the surface of what the platform can offer.
Private label merchants, retail arbitrage companies, wholesalers, and Amazon agents worldwide rely on SellerApp due to its intuitive interface and real-time data.
It is the preferred option for anyone serious about achieving success on Amazon due to its comprehensive strategy and dedicated support.
You can try out the platform thanks to the 7-day trial. The trial period is a bit shorter compared to its competitor, Sellics, but it should be sufficient for you to make an informed decision about the platform’s viability.
Sellics (Perpetua) Overview
Just like SellerApp, Sellics is an all-in-one toolbox created to help sellers across their seller journey, but in this case, it has a larger focus on Amazon PPC. Sellics does lack some features when compared to SellerApp, such as a full product alert (Sellics does have a review alert option).
Once a complete platform for Amazon sellers, Sellics combined with Perpetua in April 2022 to create a single, AI-driven solution for e-commerce advertising optimization.
In order to give brands and agencies a strong platform to scale growth on Amazon, Walmart, and other leading eCommerce marketplaces, this integration combines Sellics’ knowledge of the Amazon marketplace and retail optimization with Perpetua’s capabilities in advertising automation and intelligence.
Sellics has a 14-day trial, which is long enough for you to figure out how the platform works. The layout is simple, so it shouldn’t take too long for you to get the hang of it.
Sellics also has a mobile app for both iOS and Android, but unlike SellerApp, it does not have a Chrome extension.
SellerApp vs Sellics (Perpetua): A Features Comparison
| Feature | SellerApp | Sellics |
|---|---|---|
| Product Research | Advanced product research with sales estimates, trends, and keyword data. | Product research tools with market insights and sales tracking. |
| Keyword Research & Tracking | Comprehensive keyword research, tracking, and optimization tools. | Keyword ranking and optimization tools with search volume data. |
| Listing Optimization | AI-powered listing optimization with suggestions for titles, bullets, and backend keywords. | Listing quality score and optimization recommendations. |
| PPC Management | Automated PPC campaign management, bid optimization, and ad performance tracking. | PPC automation with keyword targeting and bidding strategies. |
| Inventory Management | Inventory tracking with alerts on stock levels and sales velocity. | Inventory monitoring with reorder alerts and sales forecasting. |
| Review Management | Review monitoring, sentiment analysis, and automated feedback requests. | Review tracking, response management, and customer sentiment analysis. |
| Sales Analytics & Reporting | Detailed sales analytics with customizable reports and competitor benchmarking. | Sales performance dashboards with profit tracking and market data. |
| Competitor Analysis | In-depth competitor monitoring including pricing, sales, and keyword strategies. | Competitor insights and benchmarking features. |
| Integrations | Integrates with Amazon Seller Central and other eCommerce platforms. | Amazon Seller Central integration with multi-channel support. |
| Pricing | Flexible pricing with various plans starting at competitive rates. | Tiered pricing based on features and business size. |
SellerApp Features
Product Research:
Analyze millions of Amazon products using data points like estimated sales, revenue, reviews, ratings, and competition intensity. Helps sellers identify winning products and avoid saturated markets.
Keyword Research:
Discover high-performing keywords with metrics like search volume, CPC (cost-per-click), competition level, and relevancy. It includes long-tail keyword suggestions and a reverse ASIN lookup to find competitor keywords.
Listing Optimization:
Optimize titles, bullet points, descriptions, and backend keywords to improve SEO and conversion rates. SellerApp provides a Listing Quality Score that highlights areas needing improvement to boost organic rankings.
PPC Campaign Management:
Create, manage, and optimize Amazon advertising campaigns with AI-based automation. Features include smart bidding, keyword harvesting, negative keyword suggestions, and campaign analytics to maximize ad efficiency and profitability.
Market Intelligence:
Monitor market trends, price changes, new competitor listings, and category shifts in real-time. SellerApp helps sellers adapt quickly to shifts in customer preferences and competitor strategies.
Profitability Calculator:
Calculate true profitability by factoring in Amazon FBA fees, referral fees, shipping, taxes, and other costs. Helps sellers forecast profits before launching new products.
Alerts and Notifications:
Get real-time alerts for listing hijacks, unauthorized sellers, buy box loss, stock-outs, and price changes to protect your brand and sales.
Sellics (Perpetua) Features
Automated Campaign Management:
Set business objectives such as growth, profitability, brand defense, or brand awareness, and Perpetua automatically creates, manages, and optimizes advertising campaigns to meet these goals without manual intervention.
Multi-Platform Advertising Management:
Run and monitor advertising campaigns across multiple major e-commerce marketplaces like Amazon, Walmart, and Instacart from a centralized platform, streamlining operations for brands selling in different channels.
Always-On Bid Optimization:
Utilize AI-powered algorithms that constantly adjust bids based on real-time data, sales conversions, and competition, ensuring your ad spend is optimized 24/7 for the best possible performance.
Budget Pacing and Spend Management:
Automatically distribute and control advertising budgets to maintain steady performance throughout a campaign, avoiding overspending early or underspending towards the end of the campaign period.
Enterprise-Level Reporting and Analytics:
Access comprehensive analytics that track every aspect of retail performance, including advertising impact, organic sales trends, digital shelf visibility, and customer journey insights, helping brands make data-driven decisions.
Customizable Reporting Dashboards:
Build custom dashboards tailored to different teams or clients, highlighting key KPIs, ad performance metrics, and revenue reports that align with business goals.
Perpetua Benchmarker Tool:
Evaluate your ad performance against industry-wide benchmarks across over 20,000 product categories, identifying where your campaigns are outperforming or underperforming competitors.
SellerApp Vs Sellics (Perpetua) Pros and Cons
SellerApp Pros and Cons
Pros
- Good Customer Support
- Affordable Pricing
- Powerful Product Research Tools
- PPC Automation
Cons
- Data Accuracy Can Vary Slightly
- Mobile App Needs Improvement
Sellics (Perpetua) Pros and Cons
Pros
- Multi-Marketplace Integration
- Responsive Customer Support
- Free Trial Available
- Advanced PPC Automation
Cons
- Pricing Based on Sales Turnover
- Limited Historical Data
SellerApp Vs Sellics (Perpetua) Pricing Comparison
SellerApp Pricing
| Plan | Monthly Price | Key Features | Target Audience |
|---|---|---|---|
| Freemium | $0 | Product Intelligence, Advertising Overview, Campaign Manager | Sellers just starting with Amazon |
| Pro Plan | $99 | Freemium Features + Insights, Keyword Tracking, Listing Quality | Sellers selling multiple products and growing revenue |
| Smart Plan with Automation | $149 (was $250) | Pro Plan Features + Ads Automation, Quarterly Business Review, Email + Chat Support | Sellers looking to scale their business with automation |
| Custom Plan | Custom Pricing | Smart Plan Features + Data Warehousing, Custom Development, Product Solution Expert | Businesses needing highly customized solutions |
Sellics (Perpetua) Pricing
| Plan | Monthly Fee | Ad Spend Limit | Key Features |
|---|---|---|---|
| Essentials | $695 | Up to $10,000 | Includes all Essentials features plus hourly reporting, share-of-voice insights, revenue analysis, and client success team support |
| Growth | $695 + % of ad spend | Over $10,000 | Includes all Essentials features plus hourly reporting, share-of-voice insights, revenue analysis, client success team support |
| Premium | Custom | Over $500,000 | AI-powered bid optimization, automated keyword harvesting, performance reporting, and onboarding support |
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Conclusion: SellerApp Vs Sellics (Perpetua) 2025
So, the question is, which tool should you use? Both tools have trial periods, so I suggest using them to identify your preference. When it comes to features, SellerApp has the edge, but it may not be relevant for all sellers. Test them out and see what fits your business!
Offering deep product research, keyword optimization, listing enhancement, profitability tracking, and PPC management, SellerApp excels as a comprehensive, all-in-one platform geared toward Amazon growth.
As such, it is a great option for brands, small businesses, and individual sellers seeking an integrated solution with robust marketplace intelligence.
Conversely, Sellics (Perpetua) focuses on advanced analytics and automated advertising optimization for Amazon, Walmart, Instacart, and other platforms.
Larger brands, agencies, and businesses seeking a data-driven, advertising-first platform that expands across multiple markets turn to it because of its AI-driven campaign management, real-time bid optimization, enterprise-level reporting, and creative asset management.
Sellics has a unique PPC automation feature. In general, Sellics is more focused on Amazon PPC tools and services. In terms of features, it lags behind SellerApp. If you’re looking for a black box PPC automation, Sellics is the way to go.
