Performance | Ideal for building and scaling full-fledged e-commerce stores. | Best for creating simple websites or small online stores with ease. |
Features | E-commerce platform with store customization, product management, and marketing tools. | Website builder with drag-and-drop features, blogs, and small-scale e-commerce tools. |
Pricing |
| Starts at $17/month for the Lite Plan. |
Templates |
| Provides a variety of customizable website templates for various needs. |
Location of Data Centers | U.S., Europe, and Asia-based data centers for global reach. | U.S.-based data centers with focus on website performance. |
Everyone is shopping online, everyone is selling online, and everyone is learning online. You can find everyone spending more than half of their day on the internet.
With this amount of time spent on the internet, it has become easier to start your business and earn money online. How do I start my own e-commerce business?
The answer is quite simple: you need to have your website, figure out what you are going to sell, and attract your customers to your website.
How do I start my e-commerce website? To start your e-commerce website, you can get help from various available website-building platforms. The two most used platforms are WIX and SHOPIFY.
These are the most popular platforms to get started. You must have stumbled upon the WIX advertisement and seen that they help you make your website very easily. WIX and SHOPIFY are the two most popular platforms with the largest number of users.
To decide which is the best platform to start your e-commerce business, let us thoroughly compare Wix and Shopify.
In this comparison, we will discuss the features, pricing, pros, and cons, and I will also tell you some details that I came across while using Wix and Shopify. Let’s dive in!!
Let us start this comparison by comparing the features of Shopify and Wix.
Ease of use can be generally compared based on the approach used and the output achieved. Shopify and Wix are both very easy to use.
Shopify:
Shopify has a more structured approach to building and maintaining your website.
It has separate dashboards for the editing interface and the general dashboard. You can manage sales and inventory on a separate dashboard, and the editing dashboard is dedicated solely to editing purposes.
Wix:
Wix has a great drag-and-drop feature, which is very easy to use. It provides more freedom for creativity, but can easily become complicated when adding products and making real-time sales estimates.
My say: Shopify is better than Wix because of its more structured approach, which is more handy than the drag-and-drop feature offered by Wix.
Shopify and Wix both offer a wide range of templates that can be compared based on their quality as well as quantity.
Shopify:
Shopify offers eight themed templates, each with two or three variants. You also have the option of choosing a premium theme from over 64 themes; however, you will incur additional charges to use these themes.
All these themes are very professional and contemporary in terms of their design.
Wix:
Wix has around 500 templates included in it, which is a very big number as compared to Shopify. Most of these themes are general purpose and contemporary in terms of their design.
My say: Wix provides more template options than Shopify and is a winner when the comparison is based on templates.
You can easily customize your templates on Shopify and Wix using HTML and CSS.
Shopify:
While using Shopify for customization, you require knowledge of coding. You can easily click on the edit HTML/CSS option and start coding according to your customization needs.
Wix:
Customization on Wix is relatively easy, as you can easily adjust the appearance of your website by accessing the developer tools available in the code editor.
You do not require knowledge of coding, as Wix has a great drag-and-drop option ready at your disposal.
My say: I believe customization is easier with Wix due to the drag and drop option, which does not require any coding but the choices of the customization again become limited. Shopify offers a wide range of customization options but the requirement of coding can not be fulfilled by every user.
Shopify and Wix both offer a wide range of products and various variations in product options. Comparing the products and their variations can be crucial in determining which one is better.
Shopify:
Shopify allows you to make use of 3 product options and 100 variations. Additional products and variations can be added by utilizing Shopify apps.
Wix:
Wix allows you to utilize 6 product options and 300 variations, which is truly impressive considering your customers are provided with a customization feature.
My say: Wix has an edge over Shopify when it comes to customizing the products, as it provides more variations and hence the customer is left with various customization options.
Shopify and Wix are both widely used globally, and therefore, they offer various currency options to their users.
To attract and retain your customers from any corner of the world, it is best to provide the services according to one’s currency.
Shopify:
Shopify has a multi-currency payment functionality option that helps you sell your products in various currencies.
Some templates have built-in multi-currency features that enable you to sell products according to the local currency.
They also offer various multi-currency applications that enable you to sell in local currency and allow users to view prices in different currencies.
Wix:
Wix has an option to provide the prices in different currencies to your users. To enable the option of multiple currencies you have to add the currency converter from the App Store.
Visitors can check prices in their preferred currency, but when checking out, they cannot pay in their own currency, which can be a bit difficult, as the checkout process is the most crucial part of completing the payment.
My say: Shopify is much better than Wix when comparing the multiple currency payment options. Having an in-built multi-currency software is always better than using a currency converter app.
Shopify and Wix both have their own individual payment gateways, called the Shopify gateway and Wix gateway. Both of these software programs are used to accept payments through the websites.
Shopify:
Shopify has over 100 payment gateways, but currently, it does not include Square. It enables users to customize their page and include donations for charity on their webpage.
You may incur additional fees if you opt to use a payment gateway other than the Shopify Gateway.
Wix:
Wix has over 25 payment options, including Square, PayPal, and Stripe, but does not allow online payments through Amazon Pay and Apple Pay.
It does not charge any additional transaction fees for using any third-party payment gateways.
My say: Though Shopify provides a variety of payment options through various third-party applications, the additional charges are a bit too high. Wix can be considered better than Shopify as it does not charge any additional fees for using the payment gateways.
The point of sale functionality allows users to make transactions and sell in the real world, for example, from a shop or a stall. POS can be used to accept payments and generate notifications whenever a sale is made.
Shopify:
Shopify POS is available in many countries all over the globe. POS can be considered as a key feature of Shopify as it has dedicated POS reporting, POS hardware store, and POS support features.
Wix:
Wix POS is only available in the US and can be accessed by using Square. As long as you are based in the US, using the Wix POS function is easy but for support, you have to get in touch with the Wix support team as well as the Square support team.
My say: Shopify has better POS functionality as compared to Wix.
Shopify:
Shopify cannot translate its complete website into a different language according to the users’ will and can only be used in two languages.
Wix:
Wix offers a robust multilingual feature that enhances its global capabilities. Users from different countries can easily use various languages according to their preferences.
My say: Wix is a clear winner here as the multiple languages feature is very useful while targeting customers from various parts of the world.
Shopify and Wix both offer a dropshipping approach. Dropshipping means the product that you want to sell does not need to be in your store.
You can place the desired order with your supplier, and the supplier can ship the desired product to the customer.
Shopify:
Shopify helps you use the dropshipping feature easily and connects you to various dropshipping companies throughout the world. It also allows various flexible shipping options for its users.
Wix:
Wix does not provide users with many dropshipping options. Recently, Wix along with Modalyst, started the dropshipping venture, but this integration is the only option present on Wix.
My say: Shopify is better than Wix when it comes to dropshipping, as it provides the user with various options and more flexibility.
When a user adds a product to the cart but does not complete the purchase, this cart is called an abandoned cart. The abandoned cart recovery tool helps you recover the products added to the cart when the user signs in again.
Shopify:
Shopify’s abandoned cart recovery function enables you to send a single email notification to your customers about the product in their cart, often accompanied by additional discounts to facilitate a complete transaction.
Wix:
Wix’s abandoned cart recovery function enables you to send two email notifications to your customers regarding the products in their cart.
The second follow-up email can usually be sent with some additional discounts to ensure a complete transaction.
Shopify and Wix both utilize the Avalara app to manage taxes. It is an automated app that helps you calculate all your taxes in real-time.
Shopify:
Users on Shopify Plus plans can utilize the Avalara tax application, which calculates all taxes efficiently and automates the entire tax filing process.
Wix:
With Wix, you can easily enable or disable the tax collection function for your products.
My say: Shopify has a better and more automatic approach to tax calculation, which frees up your time by doing all the tax calculations on its own, and has an edge over Wix.
Shopify:
Shopify has a great inventory management system that enables users to manage the inventory easily, even for large businesses.
You can easily upload single or multiple products using the tools, manage the stock, and get revenue reports for your sales with ease.
Wix:
Wix has been designed for small stores, and hence, the inventory management options are very limited, but it has a very helpful feature of adding multiple products.
My say: Shopify is better and provides more options for inventory management than Wix, and the revenue reports make your work easier.
SEO plays a crucial role in ensuring that your store has a high ranking in various search engines.
Shopify:
Shopify has the feature of adding metadata and editing titles. It also helps customize your URL and attach alt text to your images.
Wix:
Wix also has the same features as Shopify, like adding metadata, editing the title, customizing the URL, and attaching alt text to the images. Wix also offers a range of additional features, including keyword support.
This guide prompts you with the most commonly used keywords and suggests trending keywords that can help increase your website’s ranking.
My say: Wix provides better SEO support than Shopify because of its amazing SEO features.
Shopify is an all-in-one e-commerce platform that is specifically designed to support online stores of all sizes. If you’re looking to build a robust, scalable online store with a range of advanced tools, Shopify is the ideal choice.
It offers comprehensive solutions for businesses seeking to expand their digital presence and sales. Shopify enables users to manage inventory, process payments, and track customer data efficiently.
As your business expands, Shopify offers scalability to handle increasing traffic and transactions, making it perfect for long-term growth.
Whether you’re a startup or an established brand, Shopify’s user-friendly interface, combined with powerful feature,s allows you to create a professional, reliable online store that meets all your business needs.
Its widespread integrations and flexible pricing plans further make it a solid choice for entrepreneurs who are serious about building and scaling their e-commerce business.
Wix is an incredibly versatile and easy-to-use platform that’s designed for individuals and small businesses looking to create a visually appealing website without needing advanced technical skills.
It offers a simple drag-and-drop website builder, making it accessible even for those with no design or development experience.
Wix is ideal for people who want to create an online presence quickly, whether it’s a personal blog, a portfolio, or a small online store.
For businesses that are just starting or those that don’t need the complex e-commerce features of a larger platform, Wix is a cost-effective and flexible option.
It enables users to experiment with various design templates and layouts, creating a website that aligns with their brand while providing a seamless user experience.
Wix is ideal for those seeking a platform that can accommodate various types of websites, not just e-commerce, and is best suited for small businesses or personal projects that don’t require extensive e-commerce features.
Shopify offers a 14 day free trial for all its users. You can start using your free trial without providing any payment information.
Wix offers a great 14-days money-back guarantee, so you cannot use Wix completely free of cost. You would have to make the initial payment but if you cancel your subscription within 14 days then you get a complete refund.
Wix accepts all payments through MasterCard, Visa, American Express, JCB, Discover, etc. some additional payment options may be available based on your location.
You can easily find your billing information in the billing and payment section of the main menu on the top-right corner of the page.
Yes, you can easily upgrade or downgrade our Shopify plan according to your needs and requirements.
Quick Links:
As we have seen, both Shopify and Wix are great tools for starting your e-commerce websites. Both of them offer almost the same features, Shopify has more advanced features as compared to Wix.
Wix has been found to be a great tool for beginners, but it also lacks in certain aspects of business management.
Wix offers a great SEO tool, making marketing very easy. Wix also provides the option to send two follow-up emails in case of abandoned cart recovery, whereas Shopify offers only one email sending feature.
Wix and Shopify are great features when starting and launching your website, and are very helpful in building your e-commerce website.
Small businesses primarily use Wix, while large enterprises tend to use Shopify for their e-commerce websites.
Shopify and Wix are excellent platforms to launch your e-commerce website, and you can easily choose between them based on your specific needs.
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