Helium 10 Pricing 2026: Which Plan Should You Choose?
Last Updated on: November 2, 2026 by Jitendra vaswani | Fact Checked
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Helium 10 pricing is available from $0 through its free plan, with paid subscriptions beginning at $129 per month. The monthly equivalent falls to $99 per month when Platinum is billed annually. The software provides Amazon, Walmart, and TikTok Shop sellers with tools covering product research, keyword analysis, listing creation, advertising, and business management.
The platform has subscription levels intended for people starting out, established sellers, and larger e-commerce brands. Sellers can lower their subscription expense by choosing annual billing, while promotional coupon codes can provide additional savings where eligible.
This 2026 guide breaks down Helium 10 pricing, compares its plans, explains the tools and features included with each package, and highlights available discounts and special offers.
It also covers the platform’s pros and cons so you can assess whether Helium 10 belongs in your seller toolkit.
Helium 10 Pricing Plans in 2026
There are four Helium 10 subscription choices: the Free plan plus three paid plans known as Platinum, Diamond, and Enterprise.
The current pricing is summarised here:
Helium 10 Plan
Monthly Billing
Annual Billing (Monthly Equivalent)
Free
$0
$0
Platinum
$129/month
$99/month
Diamond
$359/month
$279/month
Enterprise
Custom
From $1,499/month
With annual billing, the complete yearly subscription has to be paid upfront. The annual amounts displayed in the table are monthly equivalents rather than amounts collected each month. Applicable taxes may increase the final checkout amount.
Over a 12-month period, choosing the annual rate saves $360 on Platinum and $960 on Diamond compared with paying the standard monthly price.
The Free plan provides beginners with a way to access selected Helium 10 tools without paying for a subscription. It can be a good fit for those still learning Amazon selling or for sellers who want to evaluate the software before moving to a paid plan.
What Does the Free Plan Include?
Limited product research.
Selected Chrome Extension features.
Limited listing analysis.
Restricted access to selected seller tools.
Limited account and marketplace access.
Because the free package has usage restrictions, its research limits and feature availability are not equivalent to the paid subscriptions.
Who should choose it?
This plan can be used by new sellers, students, and aspiring Amazon entrepreneurs. It is also appropriate for anyone who wants to experience the software before putting money into a subscription.
Platinum is Helium 10’s entry-level paid option and provides sellers with additional research and listing capabilities.
Monthly price: $129
Annual price: $99 per month, billed yearly
Annual payment: $1,188
Annual savings: $360
What Does Helium 10 Platinum Include?
Product research: Analyse sales estimates, demand, and competition to find products.
Keyword research: Identify the search terms shoppers use to find products.
Chrome Extension: View product research information while browsing supported marketplaces.
Listing Builder: Build and optimise product listings.
Listing Analyzer: Assess competitor listings and discover areas that could be improved.
Inventory management: Manage inventory for up to 40 SKUs.
Profit reporting: Monitor sales and profit information.
Freedom Ticket: Get access to Amazon FBA training.
Keyword tracking: Track as many as 500 keywords.
Account connections: Connect up to two accounts.
Who should choose Platinum?
Platinum is aimed at smaller and newer Amazon sellers who want core product research, keyword analysis, and listing functionality. It is a reasonable option for sellers with a small catalogue who are not yet looking for advanced advertising controls.
Diamond expands the toolset for sellers who require more capabilities for running their Amazon businesses.
Monthly price: $359
Annual price: $279 per month, billed yearly
Annual payment: $3,348
Annual savings: $960
What Does Helium 10 Diamond Include?
Diamond includes everything in Platinum, plus:
Advanced product and keyword research.
AI-assisted listing creation.
Helium 10 AI Agent.
Amazon advertising tools through Helium 10 Ads.
Rules-based advertising automation and dayparting.
Inventory management for up to 500 SKUs.
Profit and loss reporting.
Managed refund service.
Keyword tracking for up to 2,500 keywords.
Listing analysis for up to 150 searches per month.
Up to five additional users.
Up to 10 connected accounts.
Monthly workshops and expert webinars.
Diamond also provides up to 1,000 free Helium 10 MCP calls.
Sellers should also account for the Helium 10 Ads management fee. Diamond customers pay 2% of the PPC spending managed through the platform.
Who should choose Diamond?
Diamond can be considered by established Amazon sellers, growing brands, and agencies that need a larger operational toolkit. It is suited to businesses handling several products, maintaining regular advertising campaigns, and requiring more detailed sales and inventory reporting.
3. Helium 10 Enterprise Plan: Starting at $1,499 Per Month
Enterprise is built around the needs of large e-commerce brands and agencies managing multiple seller accounts.
Starting price: $1,499 per month equivalent.
Billing: Annually.
Final price: Depends on the business requirements and selected package.
What Does Helium 10 Enterprise Include?
Dedicated customer success manager.
Custom account onboarding.
Support for 10 or more users.
Support for 15 or more seller accounts.
Tracking for up to 5,000 ASINs.
Expanded software usage limits.
Global market intelligence across several regions.
Support for advertising budgets from $25,000 to $1 million per month.
Weekly sessions and one-to-one coaching.
Early access to selected features.
Who should choose Enterprise?
Enterprise is worth considering for large brands, established agencies, and businesses operating several marketplace accounts. Smaller sellers generally have little need for this package because Platinum and Diamond can meet many everyday requirements.
Promotional discounts from Helium 10 can reduce the initial subscription cost for eligible customers. Annual billing offers another way to bring down the monthly equivalent compared with regular monthly payments.
Save Up to 20% With Annual Billing
Annual billing can provide another route to reducing the overall Helium 10 subscription expense.
Plan
Monthly Billing (12 Months)
Annual Payment
Yearly Savings
Platinum
$1,548
$1,188
$360
Diamond
$4,308
$3,348
$960
The full annual subscription has to be paid upfront. Consider the total payment against your monthly budget before deciding between monthly and annual billing.
About Helium 10
Helium 10 is an all-in-one eCommerce software platform designed to help sellers research, launch, optimize, and grow their businesses across Amazon, Walmart, and TikTok Shop.
It brings together more than 30 tools covering product research, keyword research, listing optimization, advertising, inventory, profitability, and business analytics.
Benefits of Helium 10
1. Wide Range of Seller Tools
Product research, keyword analysis, listing creation, advertising, and profit reporting are brought together within Helium 10. Sellers can therefore handle several routine research activities without subscribing to separate tools for each one.
2. Strong Product Research Features
Black Box and Xray provide information that helps sellers examine product demand, estimated sales, competition, and market activity. This can make it easier to compare product opportunities before buying inventory.
3. Useful Keyword Research Tools
Cerebro and Magnet help identify search terms and examine competitor keyword rankings. These features can be useful when working on Amazon SEO and improving listings.
4. AI-Assisted Listing Creation
The AI Listing Builder can generate product titles, bullet points, and descriptions, helping reduce the time needed to prepare listings. Every generated detail should still be reviewed by the seller.
5. Training Resources for New Sellers
Freedom Ticket gives subscribers Amazon FBA training covering areas such as product selection, sourcing, listing creation, and selling on Amazon. This can be valuable for beginners.
6. Different Plans for Different Business Sizes
The subscription range covers beginners, growing sellers, and larger brands. A seller can begin with a free account and move to a paid option as research requirements become greater.
7. Support for Multiple Marketplaces
Helium 10 provides seller and research tools for Amazon as well as other marketplaces, including Walmart and TikTok Shop. The exact feature availability depends on the selected tool and plan.
Helium 10 Pros and Cons: Quick Comparison
Pros
Wide range of seller tools
Product and keyword research
AI-assisted listing creation
Amazon FBA training
Multi-marketplace support
Several subscription options
Cons
Paid plans cost more than some alternatives
Usage limits vary by plan
Learning takes time
Is Helium 10 Worth the Price?
For sellers who regularly use its research, listing, advertising, and reporting capabilities, Helium 10 can be worth the subscription cost.
Platinum is aimed at sellers whose main requirements are product and keyword research. Diamond is more appropriate for established businesses looking for advertising automation, inventory management, and detailed reports.
Enterprise is intended for large brands and agencies with larger teams and multiple seller accounts.
If you are just beginning to sell on Amazon, the free plan offers a starting point. Platinum can be considered when you need greater research access, and you can upgrade as your business requirements grow.
Frequently Asked Questions About Helium 10 Pricing
Helium 10's free plan costs $0. Platinum is $129 per month, Diamond is $359 per month, and Enterprise starts at $1,499 per month with annual billing.
Yes. The Helium 10 free plan provides limited access to selected product research, listing, and seller tools. Usage restrictions apply.
Helium 10 provides a free account rather than a conventional time-limited trial containing all paid features. Users can explore selected tools before choosing a paid subscription.
Platinum is the least expensive paid plan. Monthly billing costs $129 per month, while annual billing brings the monthly equivalent to $99 per month.
Yes. Helium 10 currently lists H10EVANGELISTS20 for 20% off the first six months and H10EVANGELISTS15 for 15% off the first 12 months on eligible Platinum subscriptions. Check the official offer page for current terms.
Annual subscriptions have lower monthly-equivalent pricing. However, some promotional coupons may not apply to annual billing, so check the final price before completing the purchase.
Yes, beginners can find it useful for product research, keyword analysis, and Amazon seller training. The free plan provides a sensible starting option, while Platinum can provide greater research access.
Platinum includes product research, keyword research, listing tools, and selected business reports. Diamond adds more advanced advertising, inventory management, profit reporting, and higher usage limits.
Yes. First-time subscribers receive a seven-day money-back guarantee. A cancellation and refund request must be made within seven calendar days of the initial subscription payment. Renewals and later payments are not covered.
Yes. Cancellation is available from the Plans & Billing section of your account. The cancellation takes effect at the end of the current billing cycle, so access continues during the paid period.
Yes. Paid plans renew automatically unless you cancel before the next renewal date. Check your billing information to prevent an unexpected charge.
Yes. Freedom Ticket is included with eligible paid plans, including Platinum and Diamond, while the subscription is active. Standalone access is listed at $997.
Diamond is suitable for established sellers managing multiple products who require advertising automation, inventory management, and more detailed reports.
Final Verdict: Which Helium 10 Plan Should You Buy?
Helium 10 has plans covering several stages of an Amazon selling business. The free option is useful for trying selected features, Platinum is geared towards beginners and smaller sellers, and Diamond is intended for businesses requiring advanced advertising and inventory tools.
Enterprise is designed for larger brands and agencies operating multiple accounts with several team members.
If reducing your cost is a priority, compare the annual subscription rates and check the H10EVANGELISTS20 or H10EVANGELISTS15 coupon before checkout. Make sure you understand the offer terms, including how long the discount applies and what happens after the promotional period finishes.
Jitendra Vaswani is a crazy digital marketer & professional blogger from India. Experienced with a wide range of SEO, SMO, SEM, and various digital projects. Self driven Entrepreneur, Web Consultant & Founder of Digital Marketing Agency DigiExe& WordPress Plugin SchemaNinja SchemaNinja & Marketing blog BloggersIdeas . He is a successful online marketer & award-winning digital marketing consultant. He has been featured on HuffingtonPost, BusinessWorld, YourStory, Payoneer, Lifehacker & other leading publications as a successful blogger & digital marketer. Check out his latest Portfolio( Jitendra.co). Find him on Twitter, & Facebook.
