Categories: Ecommerce

HubSpot Vs Zoho 2025: Which Is Better CRM Software? Is HubSpot Better Than Zoho?

Performance

Best for inbound marketing, sales, and CRM with strong automation.

Ideal for businesses looking for an all-in-one CRM with customizable features.

Features

Marketing automation, CRM, sales tools, service hub, and analytics.

CRM, marketing automation, sales tools, and extensive integrations with other Zoho apps.

Pricing

Starts at $90/month.

Starts at $29/month.

Templates

Provides pre-built marketing and sales templates.

Offers a range of customizable CRM and marketing templates.

Location of Data Centers

U.S., Europe, and Asia-based data centers.

U.S., Europe, and Asia-based data centers for global reach.

Do you want to know which one is better between the two user-friendly CRM: HubSpot Vs Zoho? If yes, you have visited a suitable site for that.

When you are looking for an efficient and user-friendly CRM with up-to-date features, Zoho and HubSpot are two of the best CRMs available on the market.

However, between the two, customers may be confused about which is the preferred option. If you are also interested in learning more, keep reading the article.

What Is HubSpot?

HubSpot is a Cloud-based Customer Relationship Management (CRM) software that provides users with tools to help them and their teams boost their marketing strategies.

This software helps you provide premium sales techniques and methodologies.

HubSpot elevates the business’s return on investment (ROI). It makes it easy for you to see the direct impacts of the pipeline and the revenue generated by the company.

Moreover, HubSpot lets you track and manage email marketing campaigns. Because HubSpot is a CRM, this device lets you track who opens your email, picks it up, and makes a purchase.

What Is Zoho?

Zoho also offers a Customer Relationship Management service. It promotes automated workflows and allows customization, making it one of the CRM’s standout features.

The input is about working smarter rather than working harder. Therefore, this device also includes an AI-powered sales assistant, Zia. Zia’s response to voice orders is similar to Amazon’s Alexa and Apple’s Siri.

Like HubSpot, Zoho CRM automatically tracks and monitors system calls and emails.

Features Comparison: HubSpot Vs Zoho

HubSpot’s Features

1. CRM (Customer Relationship Management)

  • Free Plan: HubSpot offers a free CRM with core features like contact management, deal tracking, task automation, and basic reporting.
  • User-Friendly: Intuitive design and easy to navigate, ideal for teams of all sizes.
  • Lead and Contact Management: Automatically tracks interactions with customers across emails, calls, and social media.
  • Integration: Works well with HubSpot’s marketing, sales, and service hubs, as well as third-party integrations.

2. Marketing Automation

  • Email Marketing: Built-in email marketing tools, including customizable templates, automated workflows, and A/B testing.
  • Landing Pages & Forms: Drag-and-drop tools for creating landing pages and forms to capture leads.
  • Lead Nurturing: Automated workflows to nurture leads, segment lists, and deliver personalized content at the right time.
  • Social Media Management: Manage and schedule posts on social media platforms, plus track engagement.

3. Sales Automation & Pipeline Management

  • Sales Pipeline: A Visual pipeline for managing deals, tracking progress, and seeing which deals need attention.
  • Email Tracking & Templates: Monitor when emails are opened, track responses, and use pre-built email templates for efficiency.
  • Deal Stages: Automate tasks like follow-ups, notifications, and changes to deal stages based on defined actions.
  • Reports: Detailed reporting and analytics on sales performance, lead conversion, and pipeline health.

4. Customer Support & Service Tools

  • Ticketing System: HubSpot Service Hub includes a ticketing system to manage and resolve customer queries.
  • Knowledge Base: Build and organize an extensive self-service support knowledge base.
  • Live Chat & Chatbots: Real-time customer support via live chat, with automated bots to respond instantly to queries.
  • Customer Feedback: Tools for gathering customer feedback through surveys and Net Promoter Score (NPS) surveys.

5. Integrations

  • App Marketplace: HubSpot integrates with over 1,000 applications, including Google Workspace, Salesforce, Shopify, and more.
  • API: Offers API integrations for custom workflows and apps.

6. Analytics & Reporting

  • Custom Dashboards: Visualize sales and marketing data on custom dashboards.
  • In-depth Reports: Generate reports on marketing performance, sales funnel progress, and customer service metrics.
  • Performance Analytics: Insights into lead generation, website visits, email open rates, and more.

Zoho’s Features

1. CRM (Customer Relationship Management)

  • Free Plan: Zoho CRM offers a free plan for small teams (up to 3 users), which includes essential CRM features like lead management and reporting.
  • Customization: More customization options than HubSpot, including custom fields, layouts, and modules.
  • Pipeline Management: Visual pipeline management and deep workflow customization based on deal stages and criteria.
  • Lead and Contact Management: Detailed tracking of leads, contacts, and accounts with advanced segmentation.

2. Marketing Automation

  • Email Marketing: Zoho Campaigns offers advanced email marketing tools, including automation, A/B testing, and customizable templates.
  • SMS & Social Media: Includes SMS marketing tools and social media campaign management.
  • Drip Campaigns: Set up multi-step email campaigns to nurture leads based on their behavior.
  • Segmentation: Advanced segmentation tools to target specific customer groups based on demographics or actions.

3. Sales Automation & Pipeline Management

  • Sales Pipeline: Customizable sales pipelines to track deals through different stages and automate repetitive tasks.
  • Lead Scoring: Assign lead scores based on behavior to prioritize high-potential leads.
  • Workflow Automation: Automate tasks like email follow-ups, notifications, and moving deals across pipeline stages.
  • Reporting: Generate detailed reports on sales activities, conversion rates, and forecasted revenues.

4. Customer Support & Service Tools

  • Zoho Desk: A full-featured helpdesk and ticketing system, including multi-channel support (email, chat, social media).
  • Knowledge Base: Build a resource to help customers solve problems independently.
  • AI-Powered Support: Use AI-powered chatbots to provide immediate responses to customer inquiries.
  • Service Level Agreement (SLA): Manage SLAs for timely responses and issue resolution.

5. Integrations

  • Zoho Suite: Seamless integration with other Zoho applications like Zoho Books, Zoho Projects, Zoho Analytics, and more.
  • Third-Party Integrations: Zoho integrates with a wide range of third-party apps like Google Workspace, Microsoft Office, and Shopify.
  • API: Offers APIs for advanced integration needs.

6. Analytics & Reporting

  • Advanced Reports: Generate customizable reports and dashboards based on sales, marketing, and customer service data.
  • Segmentation: Drill down into detailed analytics based on various business parameters.
  • Forecasting: Forecast sales and track performance trends over time.

Price Plan Comparison: HubSpot Vs Zoho

HubSpot Marketing Hub Price Options

Purpose: A tool to generate leads and automate marketing for growth.

Professional Plan: $800 monthly for 3 users. Additional users $45 each. Annual payment offers the best value. Includes 2,000 marketing contacts and features like dynamic personalization, omni-channel marketing, and detailed reporting.

Enterprise Plan: $3,600 monthly for 5 users. Additional users $75 each. Offers 10,000 marketing contacts and advanced features for more control and flexibility.

HubSpot Sales Hub Price Options

Same as marketing, there are different levels for sales –

  • Professional Plan: $90 per user/month, with an annual commitment for enhanced sales automation and tools like forecasting and call coaching.
  • Enterprise Plan: $150 per user/month for advanced features, including predictive lead scoring and recurring revenue tracking.

And it enables you to create a simple, free CRM. Therefore, if you do not already have a customer relationship management tool, which is what this is, you can sign up for one for free on HubSpot and then pay for the marketing professional.

If you wish to start with just Sales, you can begin with simple sales components, such as templates.

Zoho’s Price Options

The pricing structure of Pipedrive is –

1. STANDARD

  • $29 per Organization per Month
    • Best suited for businesses with one-time billing needs.
    • Start your 14-day free trial.
    • Features:
      • Create quotes and invoices
      • Customize for local languages and tax laws
      • Multi-user access (up to 3 users)
      • Handle multi-currency transactions
      • Set up automated payment reminders
      • Manage projects & timesheets
      • Enable self-service customer portal
      • Customize your transaction templates
      • Use custom domains
      • Customize business workflows
      • Generate detailed tax reports
      • Progress invoicing
    Annual Billing:
    • $25 per Organization per Month (Billed annually)
    • Save More with annual billing.

2. PREMIUM

  • $69 per Organization per Month
    • Best suited for businesses with both one-time and subscription billing requirements.
    • Start your 14-day free trial.
    • Includes everything in Standard, plus:
      • Manage subscription billing
      • Multi-user access (up to 10 users)
      • Use hosted payment pages
      • Automate billing for usage-based pricing models
      • Handle proration calculations
      • Send abandoned cart reminders
      • Allow customers to review timesheets
      • Reduce failed payments with dunning management
      • Use custom modules and functions
      • Customize and schedule reports
      • Access advanced business analytics
    Annual Billing:
    • $59 per Organization per Month (Billed annually)
    • Save More with annual billing.

3. CUSTOM

  • Best suited for enterprises with advanced billing requirements.
    • Get in touch for pricing.
    • Includes everything in Premium, plus:
      • Use advanced billing capabilities
      • Visualize data with cohort charts
      • Automate revenue recognition
      • Schedule cancellations
      • Access advanced analytics and BI
      • Work with a dedicated account manager
      • Personalized implementation and onboarding assistance

Price verdict – Zoho wins

As mentioned above, both Zoho and HubSpot provide you with a free-cost facility for as long as you want. But the pricing packages of Zoho are cheaper than HubSpot.

HubSpot Vs Zoho: Pros & Cons

HubSpot: Pros & Cons

Pros

  • Easy-to-use interface, ideal for non-technical teams
  • Strong focus on inbound marketing with excellent automation tools
  • Free CRM with essential features available for small teams
  • Seamless integration with HubSpot’s suite of tools
  • Great customer support with a large knowledge base and training resources
  • Scalable as your business grows with various paid plans
  • Robust reporting and analytics tools
  • Built-in live chat and customer service features

Cons

  • It can get expensive as you scale and add more advanced features
  • Limited customization options in the free plan

Zoho: Pros & Cons

Pros

  • Highly customizable CRM and workflows, ideal for specific business needs
  • Affordable pricing with flexible plans for small to large businesses
  • Comprehensive suite of tools beyond CRM (finance, project management, etc.)
  • Strong integration within the Zoho ecosystem (including Zoho Books, Zoho Desk)
  • Advanced sales automation and reporting capabilities
  • Good for businesses with complex or unique processes
  • Multi-channel marketing capabilities, including email, SMS, and social media
  • Powerful analytics and forecasting tools

Cons

  • Can have a steeper learning curve due to extensive features and customization options
  • UI and experience can be less intuitive compared to HubSpot
  • Requires more time for setup and configuration, especially for larger teams

Quick Links:

Final verdict: Which Is Better, Zoho or HubSpot?

Both Zoho and HubSpot share many similarities, but also have notable differences. While Zoho CRM offers good features, it falls short of HubSpot CRM.

HubSpot offers more support and additional features that Zoho lacks. Therefore, HubSpot CRM is the clear winner when compared with Zoho CRM.

Anikesh Singh

Hi, I’m Anikesh Singh, and I’ve spent more than 8 years mastering WordPress, page builders, and plugins. Now, I’m sharing my know-how through Education and WordPress tutorials on SchemaNinja.com. With experience at Yourstory, Bloggerideas, and Tweak Your Biz, I love offering practical tips to build awesome websites since 2018. When I’m not writing, I’m traveling or buried in a book. Catch my latest insights on LinkedIn or Twitter!

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