Categories: EcommerceReview

Ontraport Review 2025: Pros & Cons (My Honest 2-Year Experience)

Ontraport is a powerful all-in-one business automation platform ideal for marketers and small businesses. It streamlines CRM, email marketing, and sales funnels, helping users grow efficiently with smart automation and detailed analytics.

Pros
  • All-in-one platform
  • Advanced automation tools
  • Built-in CRM system
  • Strong email capabilities
  • Landing page builder
Cons
  • Steep learning curve
Rating

Price: $24

In this honest Ontraport review, I look at one of the most popular CRM for sales & marketing, Is it right for your business? Let’s find out.

Do you wanna take your online business to a whole new level? Are you looking for the best and most powerful CRM software for marketing automation? Are you looking to make your marketing efforts more effective?

If so, you may have business automation plans you’d like to execute. Ontraport is the best business automation platform, designed to take care of everything you need to grow your business.

Nowadays, a powerful CRM is quite difficult to set up manually because there are numerous factors you need to consider.

According to the reports, only 19% of marketers are actually tracking and reporting all of their marketing efforts. Are you one of them? If not, then it’s time to track and analyze all of your marketing efforts.

In such cases, we need to rely on powerful tools available in the market that can help us achieve more with less effort. If we want to make the best possible decision, we need more accurate information.

Bottom Line Upfront

As an entrepreneur, I need to simplify my procedures and increase productivity. Ontraport is a little-known secret that’s been very helpful for me. It integrates all my marketing, sales, and business apps whenever I need them. I’ve been using it for two years to launch, systemize, and expand my business quickly. With Ontraport, I no longer juggle multiple tools, and I can focus on my business and clients. Its straightforward interface and design make it easy to use and powerful. Ontraport allows me to use automation without requiring any technological knowledge.

Basically, Ontraport is an all-in-one platform that generally delivers outstanding business features, including a powerful CRM, membership sites, one-click WordPress integration, email marketing, affiliate management, and more.

In this post, I have featured Ontraport Review 2025, which includes detailed insights about its pricing, features, functionalities, and more. Let’s get started here.

Ontraport Review 2025: An Overview 

Ontraport is a powerful marketing automation tool that offers essential business features like powerful CRM, payment processing, one-click WordPress Integration, email marketing, membership sites, affiliate management, and more.

Landon Ray is the founder and CEO of Ontraport. This idea of Ontraport came in 2006, and it was successfully launched in 2008.

Ontraport has grown exponentially over the last few years and currently has more than 100 team members. Ontraport has also won several awards in the past few years.

Is Ontraport Easy to Use?

Ontraport automates your marketing map for your entire business, providing the data you have always wanted.

Ontraport generally provides a CRM (Customer Relationship Management) system for small and growing businesses to automate marketing and sales efforts.

Along with that, it also offers tools for email marketing, lead scoring, lead nurturing, affiliate management, payments, event management, lead generation, and more.

Here, the new data can be easily collected via a web form builder that lets you create fully customized forms. The best part is that pre-created templates are also available.

Once the lead is generated, Ontraport will automatically route it to the appropriate sales team member. It also leaves space for follow-up instructions along with lead-specific information.

Ontraport also includes a customizable dashboard with a drag-and-drop interface, allowing you to easily set up the business so that users can access the system areas most relevant to their roles.

Ontraport Features: Is Ontraport Good?

Using Ontraport, you can easily do the following with amazing features:

1. Visual Campaign Mapping:

Now, you can create high-converting campaign maps right in a few minutes. Just save your time right with ready-to-go proven marketing campaigns, or simply create your own right from start to end, as you will get an intuitive visual campaign builder here.  

2. See All of the Marketing Efforts:

Without using too many tools, you can see all of your campaigns and bring everything to one place so that you can easily see and analyze it, which will really save you time and effort.

3. Create a Seamless and Personalized Experience:

You can choose a campaign template or create your own from scratch with fully customizable landing pages, email messages, and opt-in forms.

4. Find Out How Each Piece Of Puzzle Impacts Your Results:

Just find out which landing page, emails, opt-ins, or any other elements actually work out most for you. So that you can easily find out what is actually working for you.

5. Get Priceless Data For Your Leads And Prospects:

Now, you can see how your prospects and leads generally engage right with every single piece of your campaigns.

6. Real-Time Results Reporting:

Marketing tracking that actually transforms your biggest opportunities into action. Ontraport has built-in visual reporting that generally reveals priceless information about your performance.

You can control all of your marketing campaigns in order to achieve the highest return. Here, you can have clarity about your weak and strong points right with a click of a single button.

7. See The Outcomes of the Decision:

Here, you can easily see what would happen if you somehow changed any of your campaign inputs. So that you can easily visualize what is the future of your business.

What Ontraport Offers?

Ontraport offers all the tools you need to manage the customer’s journey, build brand awareness, and foster brand advocacy.

  • It offers a visual campaign builder with built-in performance reporting and projection.
  • It offers easy-to-build, fully customizable landing pages with a large library of templates to choose from.
  • Personalized, easy-to-design messages that include emails, SMS, and postcards.
  • It also offers powerful membership site management tools that are generally integrated seamlessly with WordPress.
  • Provides multi-channel marketing automation for seamless lead management and more.
  • It has advanced marketing tracking with UTM variables for in-depth reporting and insights.
  • It offers e-commerce tools that make it incredibly easy to start selling online and take payments.
  • It provides high-converting sales force automation features to optimize your sales process.
  • It offers an extremely powerful, customizable CRM that organizes all your data and puts it to work.
  • Also, it offers flexible business automation rights to improve efficiency across your entire business.

How To Build Campaigns & Automation?

Switch to Ontraport’s campaign builder after designing forms, emails, or landing pages for your campaigns. The campaign builder is now the platform’s most important tool.

Ontraport would be completely useless without it. Because everything revolves around it, the campaign builder is likely to be the tool you spend the most time with.

The builder, on the other hand, fundamentally mixes marketing automation with CRM through a simple visual approach. You may think of it as a standard automation builder with CRM capabilities built in.

By offering a bird’s-eye view of the entire approach, it attempts to simplify an otherwise complex campaign framework.

To put it another way, the campaign builder includes tools for designing visual automation workflows.

The resulting chart should show the relationships among all segments, rules, tags, and relevant campaign messages in a graphical format.

As a result, you’ll be able to see your campaign’s blueprint and progress data in real time. And, speaking of views, Ontraport provides a variety of them. To begin, the campaign is created in editing mode.

Otherwise, you can use the live view to keep an eye on the workflow in real time. When you need a contextual view, the “projection” and “performance” modes come in handy.

Ontraport’s Pricing Options:

BasicStarting at $24/ Per Month
PlusStarting at $83/ Per Month
ProStarting at $124/ Per Month
EnterpriseStarting at $249/ Per Month

1. Basic Plan – $24/month

Features:

  • Email and text message automation
  • Web forms and pages
  • Scalable platform for growth

2. Plus Plan – $83/month

Features:

  • Includes everything in the Basic Plan
  • Payments and memberships
  • Website personalization
  • Advanced CRM tools

3. Pro Plan – $124/month

Features:

  • Includes everything in the Plus Plan
  • Deep customization options
  • Marketing tracking and testing
  • Partner programs
  • User roles and permission management

4. Enterprise Plan – $249/month

Features:

  • Unlimited access to all features
  • Enterprise-grade security and scalability

How Can You Create Your Workflow?

Ontraport’s dynamic approach to campaign automation is a plus. The campaign builder can handle both basic linear workflows and very complex ones with numerous layers of rules.

As a novice, I recommend starting with the easier ones and progressing until you’ve mastered all of the fundamentals.

Simple workflows in Ontraport now follow a linear, multi-stage roadmap without the need for dynamic conditions.

A contact merely moves from one stage to the next while staying on the same path from beginning to end. So, in essence, the visual structure of such a workflow does not branch at any point.

1. Simple Workflows

A basic workflow involves a site visitor activating the system by joining the mailing list, after which Ontraport responds with welcome emails or, potentially, onboarding guidelines. The entire procedure is simple to follow.

What’s more, you know what? Although creating such a procedure from scratch isn’t difficult, Ontraport saves you time by providing a set of pre-built templates.

They even have customisable goal-tracking features that let you select the actions that move your contacts to the next step.

Simple tasks like responding to an email or SMS message, browsing through a landing page, or clicking on an email link could serve as the foundation for your process automation.

If you can’t find the right template for your campaign, there’s another option. Other users can share their workflows with you using Ontraport’s workflow-sharing function. After that, you can start incorporating them into your campaigns.

Unfortunately, linear paths have limitations, including the difficulty of basic workflows. You can only cover so much in a single campaign.

2. Complex Workflows

Complex workflows, unlike in the past, now mix numerous paths into a single dynamic automation roadmap.

In layman’s terms, they utilize multiple triggers to cover a wide range of conceivable conditions that distinct targets can encounter at any given point in the flow.

To develop such a flow, you must first construct a logical framework of conditions that will trigger responses to certain actions taken by various targets.

The requirements are defined using “if, then” statements, which result in qualification branches appearing at various locations.

However, aside from the campaign builder, Ontraport also allows users to create automation sequences via the contacts menu.

In essence, you get to combine messages, times, and procedures to create unique autoresponder sequences.

How Ontraport Can Help Your Business?

If you’re looking to scale your business significantly and measure your success, consider Ontraport, which is trusted by smart marketers worldwide.

Help You Map the Entire Customer Journey: You may have noticed that most marketing tools provide insights into how your emails are performing or how your pages are working. However, Ontraport is the only platform that shows how your business works on a single campaign map.

Get Valuable Data and Insights for Your Business: Ontraport campaign reporting is unrivaled. Now, you can easily find out who is converting, when, and where they are actually coming from. Then, you can easily tie them up with all of your marketing activity so you can have an idea of what’s actually working out for you.

Use Built-In Best Practices: Build your campaigns right from scratch, or you can also choose from a library to turnkey templates that include all of the pre-designed pages, emails, and everything else you need in order to launch in minutes.

Pros & Cons Of Ontraport Review

Pros:

  • Best Value for money.
  • Amazing Rule-based email marketing and business processes.
  • Highly scalable and customizable CRM.
  • Offers on-demand postcards and voicemails.
  • Powerful and affordable two-way SMS text messaging.
  • Extremely powerful stats and analytics tracking.
  • Split testing capability.
  • Offers great customer service.
  • It has full WordPress Integrations, membership sites and more.

Cons:

  • No Social Media Integrations.
  • Better pricing options are needed.
  • It has weak mobile apps that are not regularly updated.

Ontraport’s Customer Reviews & Testimonials

FAQs

Is Ontraport suitable for small businesses?

Yes, Ontraport caters to businesses of all sizes, including small businesses. It offers scalable plans with features that can be tailored to fit the needs of different-sized organizations.

Is there a free trial available?

Ontraport typically offers a free trial period, allowing you to explore the platform and its features before making a commitment.

What types of support and training does Ontraport offer?

Ontraport provides various levels of customer support, including email support, live chat, and phone support. They also offer onboarding assistance, documentation, video tutorials, and a community forum.

Can I integrate Ontraport with other tools and services?

Yes, Ontraport offers integrations with various third-party applications and services, including payment processors, e-commerce platforms, lead generation tools, and more.

‍What if I change my mind later and want to deactivate my account?

It's simple to terminate your account, and Ontraport will reimburse your cash if you cancel during the first 30 days of your subscription.

Quick Links:

Conclusion: Ontraport Review 2025

One of Ontraport’s primary benefits is its capability to optimize processes and automate repetitive operations. This resource enables you to streamline company processes, saving time and energy.

Say goodbye to time-consuming manual steps and welcome to streamlined, effective operations.

I like Ontraport for its straightforward design and handy features. You don’t need to be particularly tech-savvy to pick up on the features and start using them right away.

Ontraport gives you everything you need to thrive in business, including the ability to create effective marketing campaigns, manage client relationships, and monitor sales.

Ontraport’s scalability is one of its best features. Ontraport may be tailored to meet your specific requirements at every stage of business development.

The platform is very flexible, allowing for extensive personalization to meet the specific needs of each given organization.

But what really separates Ontraport from the competition is the company’s promise to be a trustworthy companion on your business’s path to success. The Ontraport team offers great help and resources.

They are committed to helping you succeed by maximizing your use of the platform through advice, training, and continuous support.

I strongly advise giving Ontraport a try if you’re serious about taking your business to the next level through automation. Feel the independence that comes with simplifying procedures, maximizing output, and expanding with minimal effort.

In my opinion, Ontraport is the hidden tool that can take your company to new heights of success.

Do let us know what you think of the Ontraport review in the comments below. 

Anikesh Singh

Hi, I’m Anikesh Singh, and I’ve spent more than 8 years mastering WordPress, page builders, and plugins. Now, I’m sharing my know-how through Education and WordPress tutorials on SchemaNinja.com. With experience at Yourstory, Bloggerideas, and Tweak Your Biz, I love offering practical tips to build awesome websites since 2018. When I’m not writing, I’m traveling or buried in a book. Catch my latest insights on LinkedIn or Twitter!

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