The Second Core Update of 2026 Started Rolling Out May 21
Google has officially launched the May 2026 Core Update, marking the second broad core algorithm update of the year. The rollout began on May 21 and is expected to take up to two weeks to fully complete. If you’ve seen rankings shift this week, this is why.
Structured Data Gives You an Edge Right Now
Brands that aligned their on-page strategy with Google’s quality benchmarks — including structured data and clear internal linking — reported up to 34% more organic traffic in the first month after the update. Schema markup helps Google understand exactly what your page is about, which matters even more when the algorithm is in flux. FAQ schema, review schema, and product schema are worth adding or auditing this week.
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