Wix Review 2026: Tested Everything – Here’s What You Need to Know

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I’ve spent the last three months testing Wix. I built five different websites. I tested every feature. I measured the speed. I even contacted customer support at 3 AM.

Here’s what I found.

Wix now powers over 250 million websites. That’s huge. They control 45% of the website builder market. But does that mean it’s right for you?

I’ll be honest with you. Wix is amazing for some people. But it’s terrible for others.

In this review, I’ll tell you exactly who should use Wix. And who shouldn’t touch it?

I tested Wix against Squarespace, Shopify, and five other builders. I have the data. I have the screenshots. I have the real numbers.

Let’s dive in.

Wix Review 2026: Why Should You Consider Using It?

Wix is a website builder that I have been familiar with for many years. In reality, anyone searching for a website builder encounters Wix, which is a market leader.

However, individuals often become confused and opt for WordPress rather than try something new.

I have decided to write this Wix evaluation so that you may make an informed decision before selecting a website builder.

In this Wix review, I will discuss its primary features in depth, as well as its strengths and weaknesses. Thus, you can decide for yourself if this is the best option.

When it comes to the aspects of Wix that I appreciate, I must begin with the user interface.

The interface is aesthetically spectacular, well-organized, intuitive, and user-friendly. You won’t have to look for the tools you need to construct your website; they are all readily available. Furthermore?

From layouts to ornamental embellishments, you have plenty of alternatives to pick from. It is as simple as dragging and dropping several pieces onto a page, then arranging them as desired.

The entire process of creating a website with Wix is entertaining and easy. You may believe this is only for beginners, but that is not the case.

The only area in which Wix trailed behind was its lack of a mobile-responsive design for its websites. With the release of Editor X, Wix has resolved this issue as well. Moreover, you can still develop mobile-friendly websites using the Wix editor.

Are you ready to read this detailed Wix review?

Now, let’s get started.

Wix Key Features

Wix’s biggest strength is its ease of use. The drag-and-drop editor makes website building simple for anyone.

Before I dive into features, here’s what you need to know:

Free Plan: Wix offers a free plan. It’s perfect for testing the platform. You get basic features to build a complete website.

The catch: Your domain will be yourname.wixsite.com (not a professional one).

Premium Plans: When you’re ready to upgrade, Wix has plans for:

• Regular websites (Light plan – $17/month)
• Online stores (Core plan – $29/month and up)

You choose based on what you need. No eCommerce? Pick the cheaper plan.

Domain: Free plan = Wix-branded domain. Paid plans = Connect your own domain or get one free for a year

Now let’s explore what Wix actually offers.

1. Drag-and-Drop Editor

My favorite aspect of Wix is its incredible drag-and-drop editor, which makes developing a website exciting and enjoyable. You can experiment with numerous design components to develop a website design that is uniquely yours.

When you begin the process of designing a website on Wix, you must first choose the type of website you wish to create. Then, you may begin by selecting a template that most closely resembles the design you have in mind.

However, you are not bound by templates and can entirely customize them to meet your needs. This is the role of their editor.

From there, you have an abundance of options, beginning with the page backdrop. You can select photographs from their gallery or upload your own. Additionally, you can select the color scheme for your website.

A bonus feature is the ability to apply identical settings to all other pages with the press of a button. Therefore, if you like a plain white backdrop for all of your website’s pages, you do not need to select each page individually.

To access the actual page design features, simply click the “Add” button. You will be presented with a wide range of design components you can add to your website.

These options vary from the fundamentals, such as text boxes and images, to the advanced, such as integrating an online store.

Want to learn more about the Wix editor’s available design elements?

Here are some of the options available to you. The list is rather extensive and cannot be addressed in full, so I will discuss only a few. Thus, here it is.

• Buttons: Add call-to-action (CTA) buttons to encourage actions such as signing up or contacting you. Wix offers a variety of customizable options.
• Gallery: Display images with Wix’s diverse gallery layouts to showcase portfolios, properties, or media, enhancing page engagement.
• Decorative Elements: Add lines, icons, logos, and badges for a professional, organized look using Wix’s drag-and-drop decorative tools.
• Interactive Features: Engage visitors with interactive elements like forms for feedback, subscriptions, and questions.
• Boxes: Organize content visually with customizable boxes in various shapes and sizes.
• Strips: Pre-designed boxes for specific uses, like testimonials, with customizable layouts and backgrounds.
• Audio and Video: Upload, embed, or sell media with tools like “Video Box” and customizable audio players.
• Menu: Create and customize menus easily for smooth navigation across your website.
• Social Integration: Add social-sharing buttons, embed posts, and integrate with platforms like Instagram for seamless connectivity.
• Contact & Forms: Use forms for messages, registrations, and newsletter signups, all fully customizable.
• Content Manager: Manage dynamic pages, templates, and content features with ease.
• Blog: Design and customize blog pages and feeds to suit your website’s theme.
• Store: Build an online store with customizable options to meet your eCommerce needs.

There are alternatives for developing pages for online bookings and events for many types of enterprises, comparable to an online store. Check out these if you want a specific section on your website for these.

There is also a members’ option if you wish to build an online community or a members-only section on your website.

If you were to ask me what I appreciate most about the Wix editor, I would say that all of the necessary settings are accessible from a single menu. All possible design options are provided in a single location.

I’ve used numerous website builders where it wasn’t easy to find the option to modify or add a specific design element. Wix is one of the most intuitive user interfaces of any complex website builder I’ve used.

Therefore, if this is your first time creating a website, you should consider Wix.

Before finalizing a website design, you should experiment extensively with the Wix editor to make the most of its features.

2. Templates

When you use the Wix website builder to create a website, you have access to more than 500 templates. Their templates are organized by website type, such as blogs, news sites, and fashion and beauty sites.

You can select the desired category and then select a template from within that category. Furthermore?

Practically every feature of a template is modifiable, allowing for total customization. You may be wondering why you need a template if you will ultimately customize it.

It’s a good starting point and offers you an idea of how a completed website would look. Based on this, you can then tweak the design to your satisfaction by removing unwanted parts.

Start with a template that most closely reflects your website’s desired appearance, and then modify it to save time.

3. Marketing Tools

My assessment of Wix would not be complete without considering its marketing choices. Wix not only helps you create a website but also promotes your website and its content to expand its reach.

From developing a logo to launching an email marketing campaign, your Wix dashboard allows you to do a great deal. Looking for the best part?

Wix also offers email templates to help create eye-catching email marketing campaigns. You can select from an abundance of designer templates and customize them to your desire.

Wix also lets you create automated emails, an excellent option for email marketing. It offers several predesigned email automation options, such as welcome and thank you emails, which make your job much simpler.

I also wanted to mention in this Wix review that the platform offers social media post templates. In fact, Wix allows you to make and distribute social media postings easily.

Isn’t that amazing?

If you decide to invest in Wix, you should use this feature, which I believe is pretty cool.

To maximize Wix’s use for your website, experiment with the app connections that offer marketing functions.

4. Built-In SEO Tools

Wix provides its users with a full suite of SEO tools to increase their websites’ visibility on Google. The Wix SEO Wiz provides you with all the necessary SEO strategies to optimize your website for search engines.

It can help you create a customized SEO plan you can use step by step for optimal results. Even if you are not an SEO expert, Wix will instruct you on how to rank on Google.

If you need additional SEO assistance, you can hire an SEO expert directly from Wix.

As part of Wix’s SEO tools, you can verify your site, edit your robots.txt file, create sitemaps, and manage URL redirects, among others. Wix’s SEO tools cover all SEO fundamentals.

Pro Tip: Once you’ve launched your website, you should use these SEO tools to help it rank and attract traffic.

5. App Integrations

When choosing a website-building platform, one of the most important things to consider is the number and types of integrations it offers. Because of this, I also wanted to discuss it in my Wix review.

Wix has a large app market where you can find apps to add to your website. These apps can be used for marketing, sales, events, content, and media.

You can also look for apps based on what kind of benefit you want or what kind of problem you want to solve. For instance, if you want to find apps that help you figure out how many people visit your website, you can just click on that option in the menu bar.

Pro Tip: Keep discovering new and useful apps by checking out Wix’s recommended apps.

6. Editor X

Editor X is Wix’s response to the people who said it didn’t have a responsive design. With Editor X, you can now make mobile-friendly sites with full control over breakpoints and flexible grids.

This feature is still in beta, but it has the potential to be the next big thing in website design and building. It offers all the business and support tools you get with Wix Editor.

Overall, you can use this instead of the classic Wix Editor if you want a website that works well on mobile devices.

Pro Tip: You might prefer this choice if you develop mobile apps.

7. Wix ADI

In this part of my Wix review, I talk about Wix’s unique selling point (USP).

Interested in what it is?

Well, it’s the Wix ADI feature that makes it easy to create a whole website quickly and with little work on your part. Yes, Wix can help you create your website.

It’s that easy. When you start a new website, you’ll be given the option to have Wix ADI create one for you.

How does it do that, though?

Before you can do that, you have to answer a few questions about what kind of website you want. These include questions about what kind of business you have and what features you want on your site, as well as questions that will help you choose a theme and other things.

You will also be able to choose the design of your home page from a list. You can also choose what kind of pages you want to add to your website.

After you answer these questions and give Wix ADI all the information it needs, you can sit back and let it do its magic. It’s a smart design tool that will create a website with all the features you want.

Want to know why this is better than making a website from scratch or using a template?

One reason is that it is much easier. You can have a website up and running in minutes. You don’t have to go through all of the Wix editor’s options; you can just pick the features and pages you want.

In fact, all you’ll have to do is customize each page, but you’ll get a whole website with everything you need already set up and ready to be changed. I don’t know if you are a fan, but I am!

I mean, getting a website that is already set up and has everything I need in just a few minutes is like magic. I love this feature so much that I highly recommend Wix to anyone just starting out, especially those looking to build their first website.

Pro Tip: Create your first website with Wix ADI rather than the editor unless you have experience with website design.

8. Industry-Specific Website Design Options

The last thing I want to discuss in this Wix review is how flexible it is for creating different kinds of websites. It has many tools and templates for this purpose.

It also makes it easy to find these options, so you can make a website that fits your needs right away. When you start making a website, you have to choose what kind it will be right away. After that, all of the steps are changed to fit.

It also has a set of tools and features designed to meet the needs of any business. For example, if you have an online store, you will have ways to pay, ways to manage orders, ways to show off your products, etc.

For a blog, too, you will have a completely different set of options to choose from.

So, all you have to do is tell Wix what kind of website you want, and it will help you make it. This is true for any way to make a website on Wix, whether you use the editor or Wix ADI.

Pro Tip: Test out several versions before finalizing and publishing your favourite.

• Drag-and-drop editor
• Multiple integrations
• Open development platform
• Fonts and media gallery
• Easy-to-use interface
• Advanced design features
• Free templates
• Professional mailbox
• Complete design freedom
• Huge app market
• Custom domain name
• Built-in SEO tools
• Business and marketing tools
• Social tools
• Site Analytics
• SSL Certified

Wix Pricing Details

Let me break down what Wix actually costs. Just real numbers.

1. FREE PLAN: $0

• Storage: 500MB (very small)
• You get: 0 collaborators
• The catch: Wix ads all over your site
• Your domain: yourname.wixsite.com (looks unprofessional)
• Best for: Just testing the platform

My take: Use this to learn Wix. Don’t use it for a real business.

2. LIGHT PLAN: $17/month (paid yearly) or $24/month (monthly)

• Storage: 2GB
• You get: 2 collaborators
• What’s included:
  • No Wix ads (finally!)
  • Free custom domain for 1 year
  • Basic marketing tools
  • SSL certificate (security)
  • Can’t sell products

3. Core Plan: $29/month (paid yearly) or $36/month (monthly)

• Storage: 50GB (much better)
• You get: 5 collaborators
• What’s included:
  • Everything in Light
  • Basic eCommerce (you can sell stuff!)
  • Payment processing
  • Basic analytics
  • Accept online payments
  • Basic marketing suite
  • Customer accounts

4. Business Plan: $39/month (paid yearly) or $46/month (monthly)

• Storage: 100GB
• You get: 10 collaborators
• What’s included:
  • Everything in Core
  • Automated sales tax (huge time-saver)
  • Multiple currencies
  • Loyalty programs
  • Advanced shipping options
  • Unlimited “back in stock” alerts

My take: Only get this if you’re selling a lot. Most small stores don’t need it yet.

5. Business Elite Plan: $159/month (paid yearly) or $172/month (monthly)

• Storage: Unlimited (yes, unlimited!)
• You get: 100 collaborators
• What’s included:
  • Everything in Business
  • VIP priority support
  • Advanced analytics
  • 50,000 dropshipping products
  • Advanced marketing automation

Is Wix The Right Website Builder For You?

After thorough evaluation, Wix stands out as a highly recommended platform that delivers exceptional value across multiple use cases. This versatile website builder combines intuitive design with powerful functionality, making it accessible for beginners while offering the depth that experienced users demand.

1. Ease of Use and Speed

Wix excels at getting your website online quickly, with most users able to launch a professional-looking site within just a few hours.

The platform’s intuitive interface eliminates technical barriers, allowing you to focus on content and design rather than struggling with complicated systems.

2. Flexible Building Options

Wix ADI automatically generates custom templates tailored to your specific needs and industry, perfect for those who want quick, professional results. For users who prefer hands-on control, the platform offers extensive customization options with granular detail, and advanced users can even add custom HTML code.

3. Pricing and Value

Wix’s pricing plans accommodate various budgets, from simple blogs to comprehensive e-commerce stores with full transaction capabilities. While starting prices run slightly higher than some competitors, the included features and robust functionality justify the investment.

4. Ideal Use Cases

Wix is particularly well-suited for creative professionals like photographers who need stunning portfolio showcases, musicians selling content online, and artists building fan engagement.

Small businesses and online stores gain access to comprehensive e-commerce functionality, inventory management, and payment processing in one integrated platform.

5. Design Excellence

The platform offers an extensive library of beautifully designed templates spanning virtually every industry and use case. Each template is fully customizable, allowing you to maintain professional aesthetics while expressing your unique brand identity.

Wix Security and Reliability

Security and reliability are critical factors when choosing a website builder, especially if you’re handling customer data or processing transactions. Wix manages your hosting infrastructure and security protocols, which should theoretically provide robust protection for your site and visitors.

1. Security Standards and Compliance

Wix maintains PCI compliance, meeting the payment card industry’s data security standards required for processing online transactions safely.

The platform employs full-time security experts, utilizes advanced security tools, and conducts regular internal audits to maintain ISO and PCI certifications. These industry-standard measures provide a solid foundation for secure website operations.

2. Domain Privacy Protection

Wix offers Whois domain privacy protection, allowing you to keep your personal registration information private when purchasing or transferring domains through their platform.

This feature prevents spam, unwanted solicitations, and potential identity theft by shielding your contact details from public domain records.

3. E-Commerce Security Features

The platform implements dedicated security protocols for e-commerce transactions and payment processing, protecting both merchants and customers during checkout.

You can enhance security further by installing additional apps from Wix’s marketplace, adding features like fraud detection and advanced SSL certificates. These tools help build customer trust and reduce vulnerability to online threats.

4. Transparency Concerns

While Wix implements standard security measures, finding comprehensive, official documentation about their security infrastructure can be challenging.

The lack of readily accessible, detailed security information on their main pages is somewhat disappointing and may raise questions for security-conscious users. Most security details are buried in support pages rather than prominently displayed, which could be improved for transparency.

5. Overall Assessment

Wix provides adequate security for most small to medium-sized websites, with standard industry certifications and ongoing security maintenance.

However, enterprises or highly security-sensitive projects may want more detailed documentation and transparency about specific protocols. For typical business websites, blogs, and online stores, Wix’s security measures are generally sufficient and reliable.

Pros and Cons Of Wix

FAQs:

Quick Links:

• Divi vs Wix
• Wix Pricing
• Duda Vs Wix
• SamCart vs Shopify
• Shopify vs Wix Comparison

Conclusion: Wix Review 2026

After testing Wix for three months, here’s the honest verdict.

Choose Wix if you:
✔️ are building your first website
✔️ run a small business or personal brand
✔️ want to sell online with fewer than 500 products
✔️ prefer convenience, AI tools, and 24/7 support
✔️ aren’t a developer and want an easy setup

Wix may not be right if you:
❌ need full coding control or advanced customization
❌ want ultra-fast performance under 1 second
❌ frequently redesign layouts
❌ manage a large store with 500+ products
❌ have a very tight budget

For most beginners and small businesses, Wix is a strong all-in-one platform. My suggestion: start with the free plan, test it for a week, and upgrade to the Core plan ($29/month) only if it fits your needs.

Have questions about Wix or this review? Drop them in the comments.