Divi vs Wix 2023: Which Website Builder Should You Choose?

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In this post, we will do an in-depth comparison of Divi vs Wix. Want to know which is the right website builder for you? Keep reading.


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Pricing $89 per year $49 per month
Best for

Creating custom WordPress themes of any type.

Small business, eCommerce, portfolios, blogs.

  • In-Line Editing
  • 300+ templates
  • 46+ Content Modules
  • 550+ responsive templates
  • Advanced SEO settings
  • Blogging Functionality
  • Front End Page Builder
  • Hundreds Of Templates
  • Comes Bundled With A Theme
  • Free Hosting
  • Add Animations
  • Customizable Website Builder
  • Lacks Popup Builder
  • Slow Templates
Ease of Use

Easy to use but some options are overwhelming.

Very easy to use with drag and drop functions

Value For Money

Divi has an yearly pricing plan and a lifetime subscription plan. Affordable Pricing Options.

Wiz has various monthly and yearly plans. Yearly pricing is bit higher than monthly.

Customer Support

With many support channels, for most issues, Divi will have you covered.

Live Chat, Forum, Help Center, FAQ, Ticketing System, tutorials.

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In this article we have featured Divi vs Wix, Divi, and Wix are extremely important and wonderful website builders which consist of innumerable features and characteristics. It offers you the most exquisite yet brilliant designs to dwell upon.

It offers its users splendid templates for their blog posts and building pages. It carries remarkable capabilities, particularly in departments of SEO (search engine optimization, which is primarily a system of enhancing your website by showcasing its relevance ).

Both website builders can optimize and customize your pages and blogs and live up to the expectations of the customers, clients, and web designers’ standards undoubtedly. 

Divi is a WordPress theme that can be accessed easily by specialists and newbies giving them the superpower or ability to create aesthetic designs with good quality and efficacy. 

Whereas Wix as a building website is equally intriguing and amazing, which enables us to build our websites at a  faster and quicker pace, with remarkable quality.

It can be used by everyone including freelancers, agencies, website owners, etc. We have already done a detailed review of the Divi Theme. Rollover to check the Divi Theme Review here.

Bottom Line Upfront:

Wix is an amazing template website builder and an advanced intelligence platform mixed into one.

You can choose from over 500 custom made templates and with its incredible drag-and-drop editor you can do wonders. Or if you’d prefer Divi.


It is also a great platform both of them give each other a tough competition. Now its up to you to choose,

Click Here To Get Started With Divi, 

Choosing between the most renowned website builders isn’t an easy task, Wix and Divi comprise their strengths and weaknesses.

Both can design wonderful websites. In the following article, one can draw out unbiased contrast and differentiation between the two. It is for the readers to know and decide the best-suited ones for their needs.

🚀Divi vs Wix: Quick Expert Summary

Divi is a WordPress platform that allows you to create custom website designs. You can either create your own design or choose from a library of pre-made designs. Divi is very user-friendly and does not require any coding knowledge. However, it is more expensive than Wix.

Divi Theme - Overview

Wix is a drag-and-drop platform that also allows you to create custom website designs. You can use pre-made templates or create your own design from scratch. Wix is less expensive than Divi but it can be more difficult to use.

Both platforms have their own set of pros and cons, so it really depends on your needs as to which one you should choose.

If you need a simple website then Wix might be the better option for you. However, if you need a more complex website then Divi would be the better choice.


At the end of the day, it really comes down to personal preference as to which platform you choose. Both Divi and Wix have their own set of pros and cons, so it really just depends on what you need and what you’re looking for in a website creation platform.

Whichever one you choose, you’ll be able to create a beautiful and professional website that represents your brand well!

Divi vs Wix 2023: Overview (Who Is The Winner)

Here is a complete comparison between Divi vs Wix. Let’s see which one is better for you:

Divi Overview

 So, what is Divi exactly? Divi is the latest release, a new commodity presented by Elegant Themes. It is more than simply a WordPress theme. It claims to entirely transform the way you design websites.

Divi Overview- Divi vs Wix website builder

Divi offers a framework that lets you entirely create and personalize every little part of your website from start to end, top to bottom. It keeps you entirely in control by assisting you in building the picture-perfect website of your imagination.

But it’s still more than just a design tool. Divi ensures that your website prospers in the right sense.

It has a variety of features to build, design, promote, and further your website to convert your traffic into leads. It is fast-paced and methodical, making it the perfect choice for amateurs and professionals, alike.

Wix Overview

Wix is an easy-to-use website-building tool that allows you to design your website without any requirement for you to know to code.

Everything you need for the purpose is found with Wix and so it eliminates the need to install any third-party software. All you have to do is to create and run your website in a browser, through the Wix website.

Wix vs Divi- best website builder

It is a cloud-based platform, which means that it can host service and access it freely through the internet.

Wix has ready-to-use templates and a first-of-its-kind Artificial Design Intelligence that will create a website that has human logic. Exciting, isn’t it?

Website builders give you the tools you need to create simple or complex websites without touching any code. However, deciding which website builder is best for you can be difficult if you don’t know what to look for.

With years of experience, I’ve learned the key differentiators to look for when looking for a website builder.

Using this in-depth review of the top four website builders, you’ll be able to select the best platform for your website’s long-term success. WordPress and Wix both made the top four.

Divi vs Wix: General Overview

The HTML theme builder Divi has made a name for itself as a widely used and feature-packed option for WordPress websites.

The drag-and-drop feature that comes standard with the system is helpful for novice users who are not familiar with the coding language.

On the other hand, people with greater experience will benefit more from an open-source platform that provides premium WordPress support, thorough layout support, and other features.

The initial concept behind the construction of the service was to develop software to compete with conventional WordPress themes, which all have a similar appearance.

Users that purchase Divi receive a tool that enables limitless template development, allowing them to create as many designs as they require.

In 2013, the platform was first introduced to the field of website construction, and it quickly rose to prominence in the market. As of right now, there have been a total of 3,551,822 projects begun with its assistance.

Divi vs Wix

Because of its extensive versatility, Divi can be used to construct any kind of website from the ground up. At the same time, it provides its very own library of over a thousand pre-made layouts, additional modules, and apps.

Wix is a versatile website construction solution that has built a reputation for itself because of the user-friendliness it provides. It is now feasible to develop ready-made websites in a matter of minutes thanks to newly implemented technology and algorithms driven by artificial intelligence.

Wix was first introduced to the public in 2006 and has since developed into a platform that is recognized all over the world. It currently hosts more than 7,043,216 active websites. The website builder is an excellent choice for

inexperienced users. It provides a selection of mobile-friendly templates that can be used for a variety of project kinds and comes with widgets and add-ons that are already integrated. In addition to that, it features a bespoke App Market where users may connect to hundreds of programs with a single click.

Wix is a platform that provides everything you require in one package, therefore each of its plans includes everything you require. Additionally, it comes with a complimentary package that allows users to test out the system at no expense to see if it is a good fit for them.

There is a wide selection of plans available, and some of them include deals for those who own small businesses, merchants, freelancers, bloggers, and others.

Divi vs Wix: Common Features Compared

1. Templates and layouts editing



Divi brags a huge preference for themes. There are more than 1000 designs and templates present in different categories that users can prefer for their websites. Even on mobile phones, preferable designs work significantly.

When you don’t have any interest to use these pre-designed layouts, you can go with the majority strapping substructure with the collection of layout management devices. 


The wix audience can utilize more than 550 various designs and templates. They can be amended as it comes with pre-set purposes.

The themes here are separated into various categories and turned on to the niches or internet site types. It’s on you to select layouts and templates for small-businesses sites, depository, or e-commerce stores.

If you are not succeeding in searching the particular theme from your category, you can go on with the other option and personalize it. 


Divi audience has access to CSS designs and quality. The organization has a good collection of custom-tailored structures and these can be loaded and corrected just in a few seconds, with a click or two.

In Wix, the programmer provides you with mobile personalization devices and through this, you can blank out or visualize the elements, go with the various background, and also can revise the menu sections. read further to know all the information on Divi vs Wix.

2. Divi vs Wix: Logo Creator 


You can add your custom logo with the help of Divi. Also, you must have a theme of designs and templates which should be combined with WordPress already. The choices and options of this Divi theme are available on the notification bar. 


Wix logo creator- Divi vs Wix

Besides the Wix ADI to construct websites for the users, the organization also has another choice or features that help you to design the logos without web designing skills. The device here runs likewise. 


Divi can be utilized to transfer or change the current logo, make alterations to the default color pallet, add up favicon, and authorize a few Divi page elements.

In Wix, the program here will instinctively give rise to many logo samples your only work is to give the program details about your plan or project and niches.

Select the preferable one and adjust it with the website thoroughly, another route is to transfer the existing logo. 

3. Divi vs Wix: Add-ons and widgets.



As earlier said, Divi is combined with WordPress, which simply means that you can utilize this with several WP plugins from statistics and SEO development to email retailing, content cascading, and many more.

Also, it is possible with the program to combine the third-party services into the constructor itself. The organization here comes with the passcode module which you can have already inserted in the third-party shortcodes. 


Wix consists of personalizing App retail and it also consists of a huge selection of Add-ons and widgets.

There are variations of third-party apps that can help personalize the internet sites and also makes sure about good customer engagement. You can also connect the various forms, CTA blocks, audience accession elements, and many more. 


Divi is very comfortable to use but the combination here looks more multiplex than compare to Wix like you do not have to worry to get the passcode from anywhere.

Wix is created to touch the nook-specific necessities which include real estate, hospitality, and other services. Some of the applications here are free to use but some need subscription plans. 

4. Divi vs Wix: Online search engines. 



Divi includes the inDividual blogging section. You can generally keep it at any place on the internet site. To allow this function, you just have to click on the “insert module” button and select the “blog” button. The segments here have the foremost three major setting choices that also cover:- 

  • Content 
  • Layouts and designs
  • Advanced


Wix - SEO

Wix comes with a combined blogging section. The audience here can easily add up the nooks-specific blog with a simple tap. This feature prefers a diversity of devices to add up, edit, remake, or change the scheduled posts.

If you want to make it a reliable and easy read for the connection with the brand-new content upgrades then you can remain in contact with the tag cloud, custom feeds, or features post segments. 


Comparing both the platforms, the blogging functionality is strongest in both the programs with all the significant devices to manage the features and contents.

5. Divi vs Wix: e-commerce Features


Divi retailing features are concentrated more on e-commerce specialized templates and designs. They also come with combined

choices which include shopping cart options, product pages, and many more. One must know that we are having a conversation about the WordPress theme constructor. 


Wix eCommerce builder- Wix vs Divi

Wix has a second name as an eCommerce-ready program. It has a vast variety of shopkeepers who are trying to open a digital store despite the size. The users here are unbound to make commerce-oriented template designs.

You get an all-set online store that needs only a few changes and little modifications. Select a template design, choose your required product, add content to it, add pictures, and go live with it. 


Two of the platform here works incredibly in terms of comfortability and customization.

Divi comes here with more personalized freedom for the users, and its search engine features look far-reaching for the products Wix doesn’t need any arrangements, it is rapid to create a blog or initiate with the product. Both the platforms here are good to go and have good features. 

Divi vs Wix: Design and Flexibility

Wix is a more adaptable and versatile platform that comes with a number of pre-installed features. Divi is primarily used to create themes for use with the WordPress content management system.

It contains a number of built-in features. However, to integrate third-party services within the platform, users will mostly use regular WP plugins, shortcodes, and custom code modules.

Editing Templates

Users of Wix have access to over 550 distinct templates. They’re all mobile-friendly and include pre-installed features that can be tweaked.

Depending on the specialty or website type, each theme is separated into numerous categories. You may pick a layout for a small company website, a portfolio, or a digital store here.

If you can’t find a theme in your category, you can choose one from another category and personalize it.

As previously stated, users have the option of creating their own layouts from scratch by utilizing custom modules and page components.

The Mobile View option allows you to optimize your future website for consumers on both desktop and mobile devices. Separate mobile customization options are available in the editor to hide or reveal components, change the backdrop, adjust menu sections, and more.

Divi has a large number of themes to choose from. Users may choose from over 1,000 distinct templates, all of which are grouped into categories.

Divi - Editing Templates

All of the layouts work well on a variety of mobile devices. You may utilize a strong framework with a set of layout management capabilities if you don’t want to employ pre-designed layouts.

You may, for example, generate many mockups, store them, and assign them to different categories for easier access. The system has a large number of custom modules and blocks that may be easily added and altered.

In addition, additional style choices such as lowering contrast, increasing brightness, applying different visual effects, and so on are available here. Divi users also have complete control over CSS style and properties.

Divi vs Wix: Blocks And Modules

The blocks and modules on your website are what give it its unique identity and the functionality it needs. They are essentially the central component of the website design process that is carried out using page builders.

Blocks & Modules For The Divi Theme

Divi Theme - Blocks Modules

As a website builder, Divi is equipped with a wide variety of tools that can assist you in constructing the ideal website. You are able to add blocks and modules to your pages, which is one of these features.

On your website, you have access to over 40 distinct kinds of blocks and modules to use any way you see fit. Each one serves its own individual purpose and can assist you in achieving a variety of different goals.

The following is a list of some of the most common blocks and modules that may be used with Divi:

  • Accordion
  • Audio
  • The counters in the bars
  • Button
  • Blurb
  • Counter in a circle
  • A rallying cry for action
  • Code
  • Comments
  • Form of contact

Wix Blocks And Modules

Wix Blocks And Modules

The Wix Editor provides you with access to hundreds of high-quality components that are fully modifiable and may be used to build your website. You can personalize the look and feel of your website by selecting elements such as images, text, shapes, strips, and more.

The following is a list of some of the features that Wix makes available:

  • Strip
  • Text
  • Image
  • Button
  • Gallery
  • Box
  • List
  • Video & Music
  • Forms and Contact
  • Bookings

Wix has an edge over Divi in that it gives you access to a greater number of pre-designed building blocks and modules than Divi does. If you go to the “Button” page, for instance, you will find a great deal of pre-designed button blocks to choose from.

Divi vs Wix: Customer Support

Divi Customer Support

 Divi offers prompt and responsive customer support. They claim to provide personalized support and superior-quality conversations to help you overcome your doubts and be able to make optimum use of Divi.

Initially, Divi had a support forum where you could post your question or search for one and then find the answers among the ones already given or wait for a new one.


That forum is still open for use. However, recently Divi has announced that they are starting Live Chat for all consumers.

This means that now you can contact Divi and get your queries solved almost instantaneously. Since there are close to 2 million questions answered on the forum, the abundance of knowledge there is unimaginable and still available for you to access.

The Live Chat option makes it easier for your query-solving experience to become personal. No matter where you are on the Elegant Themes website, all you have to do is look for the pink chat icon and say hello to get in touch with the sales as well as the support team. 

In case you close the chat window, due to any reason, the response will be mailed to you automatically, so you don’t even need to hang around waiting for answers. It’s that efficient!

Wix Customer Support

 If you wish to contact Wix for support, the site makes it easy. All you have to do is open the support option and click on the button to either submit a ticket or you can even request a callback from the team, so they can personally help you with your queries.

Wix Customer Support

They offer services in multiple languages such as English, French, German, Italian, Japanese, Portuguese, Russian, and Spanish.

Each language has been given a different time frame, which is shown on the website. So, if you wish for a particular language, you can refer to their list and contact them at that time. For speedy responses, it helps if you categorize your query.

This way Wix will directly connect you to a Customer Care Expert specializing in dealing with that category only. This saves time and effort. Furthermore, Wix has a Help Center that has various categories containing many questions.

You can also find yours from there and get the ready-made answer. 

Divi vs Wix: The Pricing Battle

Divi Pricing Plans:

Divi website builder pricing

Divi offers two pricing plans, Yearly Access, and Lifetime Access. For both plans, you can cancel or upgrade your membership anytime after signing up. Also, you can try Divi for 30 days and get a refund, if you do not enjoy its services.

Divi offers to build websites without any coding or installing multiple third-party plugins. Both plans offer equal access to:

  • Themes like Extra and Plugins like Bloom and Monarch
  •  24/7 support
  •  Regular Updates
  •  Guaranteed Security
  •  Unlimited use of Themes on various websites

1) Yearly Access: $71 per year

2)  Lifetime Access: $199 one time. This plan offers a fee to be paid only once with lifetime access to the above-mentioned benefits.

   Currently, their website is offering a Summer Sale of a 20% discount for a very limited period.

 Wix Pricing Plans

Wix pricing- Divi vs Wix comparison

Wix offers Premium different plans for your Website and Business & eCommerce.

 WIX for Website

 All website premium plans include:

  • Free web hosting
  • Customized icon for your website’s browser
  • More storage space to upload content
  • Customized Domain
  • Google Analytics to track and analyze the website traffic.
  • Priority support for all your queries.

   There are 4 main plans under this category:

1)  Connect Domain: This is the most basic plan at a price of ₹80 per month. It is billed annually and is not ad-free. This plan offers-

  1. Customized domain
  2. The bandwidth of 1GB
  3. 500MB storage

2)  Combo plan: If you are looking for more personal use, then this is the perfect plan for you. It comes at a price of ₹125 per month, billed annually. The offerings are-

  1. Customized domain
  2. The bandwidth of 2GB
  3. 3GB storage
  4. Ad-free display
  5. The Domain is Free for 1 year
  6. 30 minutes for Video

3)  Unlimited Plan: This is the most popular plan for Entrepreneurs and Freelancers for ₹185 per month. It offers-

  1. Unlimited bandwidth
  2. 10GB storage
  3. Customized domain
  4. Ad-free display
  5. 1-year Free Domain
  6. 1 video hour
  7. Site Booster App – $60
  8. Google Analytics – $60

4)  VIP Plan: Billed annually at ₹325 per month, this is a First Priority Support plan. It comes with the same offers as the Unlimited plan with additions like-

  1. 20GB storage
  2. 2 Video hours
  3. Professional logo at $50
  4. 40+ different logos that can be used on various social media channels.
  5. Your queries will be solved on a priority basis.
  6. VIP support

WIX for Business & eCommerce

There are three plans under this category. All the plans offer to have a few common benefits:

  • Payments are accepted Online.
  • Supports different payment methods like PayPal and credit cards.
  • Includes SSL certificate for free thus making online shopping safe and secure.
  • Provides more storage for more content creation.
  • Helps you build an ad-free website.
  • Build a customized domain for your website.

1) Business Basic: This plan comes at ₹225 per month and accepts online payments. The main features include-

  1. Unlimited Bandwidth
  2. 20GB Storage
  3. 5 Video Hours

2) Business Unlimited: This popular plan helps you grow your business at a price of ₹300 per month. It is billed annually and includes-

  1. Unlimited Bandwidth
  2. 20GB Storage
  3. 10 Video Hours

3) Business VIP: You get every feature in this plan at ₹500 per month. The features are-

  1. Unlimited Bandwidth
  2. 50GB Storage
  3. Video hours are Unlimited

Over and above the above-mentioned benefits, the plans also offer site booster apps, Google Analytics, professional logo creation, and other various eCommerce features.


Both, Divi and Wix provide value for money. Which is best suited for you? It entirely depends on your business requirements and what exactly are you looking for in a website builder.

If you are looking to build a website on your own and save some money, then Wix would be your choice. If you are keen on getting regular updates and a 24/7 support system, then our recommendation would be Divi. 

Divi vs Wix: Pros And Cons

Divi Pros

  • It has an easy-to-use drag and Drops visual page builder.
  • It has plenty of customizable templates and layouts which are ready to use.
  • The theme can be customized with a variety of features.
  • Any type of website can be built using Divi.
  • Divi is value for money as it provides lifetime access which can be used on unlimited websites.
  • It has numerous Tutorials which guide you if you have any queries or if you are unable to understand a certain aspect.
  • The Divi theme is translated into 32 languages, thus making it accessible to a global audience.
  • Any changes to the website design can be done quickly and easily without the help of a developer.


  • It doesn’t have a popup builder.
  • The template options are too many. This creates confusion in practical use.
  • The layouts will stop working when Divi is deactivated.
  • It takes a while to understand the working of this theme.

Wix Pros

  • It offers free hosting, thus giving you the freedom to create your website just as you want.
  • All the features are entirely customizable allowing you to create a website as per your imagination.
  • Wix comes with in-built galleries for video, photo, and audio. It offers a blog template, integration of SEO and social media, analytics, and lots more.
  • It has a template for everyone’s needs. No matter what your purpose, the requirement is, you will find your creations here.
  • Wix allows you to add animations to your text and other elements.


  • The loading speed of Wix is not up to the mark, especially if you are using it on a mobile device.
  • It is not possible to change to an entirely new template. You can make changes to the existing template, but switching over to a new one is not easy.

FAQs On Divi vs Wix

👉Is Divi SEO-friendly?

Absolutely. The multiple and varied features offered by Divi make it not just SEO-friendly, but also the best choice for SEO writing as compared to other WordPress themes.

👉Will Divi slow down my website?

Since Divi is an entire website designing tool in itself, there is no need to depend on any other software in collaboration with Divi, such as Photoshop or Sketch. Thus, it does require more resources than other WordPress themes that are comparatively elementary. But because of its enhancements, it runs fast, and therefore there is no risk of it slowing down your website.

👉 Can editing be done in collaboration on Wix?

No. As of now, Wix does not allow more than one contributor to edit at the same time. However, features are constantly being updated and this suggestion will be noted as well.

Quick Links:

Conclusion: Divi vs Wix 2023 | Which One Should You Choose?

Divi and Wix both are splendid and outstanding examples of WordPress themes. They both are exquisite and remarkable in their ways and methods.

Divi, on one hand, is extremely popular as well A well-known Website builder offering numerous themes and options, it has specifically designed third-party plugins exclusively for its users.

Divi organizes a community where interaction takes place through meetings, blog posts, videos, etc.

Divi provides an option to its customers to customize their page, any column, or a section. It even has pre-designed templates or themes, an option of drag as drop modules, along with the option of A/ B testing & even offers a good support team.

On the other hand, Wix is equally astonishing with intelligent features. It provides us with options like a drag-and-drop interface, offering an innumerable number of templates, with All the additional features like video, etc. Wix is flexible. 

Wix offers us options like Wix code, Wix Editor, and Wix artificial design. And it even holds hosting options. 

Indeed, choosing Divi vs Wix is difficult, it leaves us in real amazement and confusion simultaneously. Many customers prefer Divi and Wix equally. And it’s extremely tough to know who wins over what attribute.

The readers and users can aptly decide the required WordPress theme for one’s needs. Therefore, these webpage builders are equally magnificent and elegant.

Divi and Wix both are splendid and outstanding examples of WordPress themes. They both are exquisite and remarkable in their ways and methods. 


A graduate of the IIMC, Diksha enjoys testing out new tech products and services. Her goal is to help others make more informed purchases of tech products and services. In her spare time, she enjoys traveling, watching movies, and listening to music. An ardent reader loves to be surrounded by technology.

5 thoughts on “Divi vs Wix 2023: Which Website Builder Should You Choose?”

  1. Wix is the coolest website builder out there, it’s so easy to use and everything just works! It even handles all your customer data for you, so I don’t have to do anything.

  2. I was always able to use my skills in design, but I didn’t have the time or expertise to work on something that felt so daunting. Divi makes your administrative tasks less intimidating because it lets you handle every detail from start to finish. It’s great for beginners and experts alike.

  3. I had trouble with figuring out how to make my own website, but Wix helped me create awesome websites without having to learn new skills. You can choose from pre-built layouts or use your own pictures and fonts, too.

  4. I remember vividly when I first installed Wix onto my laptop. It was so frustrating that it took well over twenty minutes to just find the right date option for me to use and then, when I finally can get in and create a profile for myself, there were no customizable reminders.


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