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Divi vs Flatsome 2024: Which WordPress Theme is the Better Choice for You?

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WordPress websites can have a visually appealing design and provide an exceptional user experience by utilizing high-quality themes available in the market.

When it comes to long-term business websites and blogs, there is an ongoing debate about which theme reigns supreme: Divi vs Flatsome.

This interest stems from the fact that every business requires a robust and fast website to drive traffic and attract customers.

In this comparison, I will outline the essential features of Divi and Flatsome and ultimately determine which theme is superior by analyzing their characteristics. So, let’s dive in and find out the ultimate winner!

About Divi:

Divi Theme - Overview

Divi is a popular WordPress theme and website builder developed by Elegant Themes. It allows users to design and modify their websites in real time with an intuitive front-end visual editor.

Divi is known for its flexibility and ease of use, making it a good choice for both beginners and experienced web designers.

Some of the key features of Divi include:

  • A visual editor that allows users to drag and drop elements to create their website, without the need to write any code.
  • A library of over 800 pre-made website layouts and templates.
  • Various design options and customizations include fonts, colors, typography, and spacing.
  • Responsive design, so your website will look good on all devices.
  • WooCommerce integration, for creating and managing an online store.
  • A built-in split testing system, for testing different versions of your website and seeing which one performs better.

Why Do I Recommend Divi Theme?

  • Divi includes built-in support for popups and social media sharing, which can help you to increase engagement and conversions on your website.
  • Divi is compatible with a wide range of WordPress plugins, allowing you to add additional features and functionality to your website. This includes plugins for SEO, e-commerce, and more.
  • Divi is a great choice for creating a professional business website. It includes a variety of pre-made layouts and templates that you can customize to match your brand and style.
  • Divi makes it easy to edit the footer of your website, create a contact form, and include Google Maps. This allows you to create a complete and professional website without having to learn any code.
  • Divi offers lifetime access, meaning you only need to purchase it once and you can use it for as long as you need. This is a great value for businesses and individuals alike.

About Flatsome:

flatsome overview

Flatsome is a multipurpose WooCommerce theme developed by UX Themes. It is one of the best-selling themes on ThemeForest, with over 200,000 sales. Flatsome is known for its flexibility, ease of use, and wide range of features.

Flatsome is a good choice for anyone who wants to create a professional-looking website, especially if they are planning to sell products online.

It is also a good choice for web designers and developers who want a flexible and powerful theme to work with.

Some of the key features of Flatsome include:

  • A user-friendly visual editor that allows you to design your website without writing any code.
  • A library of over 500 pre-made website layouts and templates.
  • A wide range of customization options, including fonts, colors, typography, and spacing.
  • Responsive design, so your website will look good on all devices.
  • WooCommerce integration, for creating and managing an online store.
  • A built-in mega menu builder.
  • A variety of advanced features, such as parallax scrolling, product quick view, and wishlist functionality.

Why Should I Recommend to Buy Flatsome?

  • Flatsome is optimized for speed and performance, which is important for eCommerce sites. This means that your website will load quickly and smoothly, which can improve the user experience and conversion rates.
  • Flatsome uses lightweight CSS and JavaScript frameworks, which helps to keep the file size of your website down. This can also improve the speed and performance of your website.
  • Flatsome is well-optimized for SEO, which means that your website is more likely to rank higher in search engine results pages (SERPs). This can help you to attract more visitors to your website and increase your sales.
  • Flatsome comes with a built-in UX builder, which makes it easy to create and customize your website without having to write any code. This can save you a lot of time and effort, and it also gives you more control over the design and functionality of your website.
  • Flatsome comes with a variety of ready-made website design demos that you can use to get started quickly. This is a great option for businesses that are short on time or that don’t have the budget to hire a professional web designer.

A Quick Overview of Divi & Flatsome features:

Divi Fetures




Premium Version

Exclusive to Premium Members Only.

Exclusive to Premium Members Only.

User Friendly 

The theme is user-friendly, but it’s important to understand its features well.

The features can be a little complex.

Page Builder

Introducing Advanced Front-End Visual Page Builder Technology.

Front-end UX Builder.

Design Control

Take Full Control of Your Designs with Divi’s Visual Page Builder.

Take Full Control with the UX Builder and Theme Customizer.

Ready-Made Site Template

Access over 800 pre-made designs ready for immediate use!

They have over 300 pre-built layouts available for your use.

Premium Modules & Elements

40+ Elements

36 Design Elements


Create Your Impressive Store with Woobuilder – Pre-Built Layouts Ready to Use.

This is one of the best themes that is compatible with Woocommerce.

Page Speed

This website is fully optimized for fast page speed.

This website has been fully optimized for page speed.

Social Media

The Monarch Social Share Plugin is designed to enhance your social media presence.

There are social media elements that you can use.

Newsletter & Popup

Increase Conversions with Bloom Popup Builder, Now Available.

A form builder is now available to capture leads.


This website is fully optimized for SEO and utilizes schema markup.

Enhance your website’s search engine optimization by utilizing well-known SEO plugins.

Responsive Design

Creating layouts that adapt to different screen sizes.

Creating layouts that adapt to different screen sizes.

Support & Documentation

They offer live chat support and comprehensive documentation, complete with videos, for every setting option.

There is a support forum available for assistance. The documentation and video tutorials provided are sufficient and helpful.

Other Features

There are over 100 features available, such as split testing, color control with visualization, and shape dividers.

Not many extra features

Money Back Guarantee

30 Days

Not Available

Divi vs Flatsome: Which Theme Comes Out on Top?

1. Ease of Use:


Divi’s interface may seem daunting initially, but it becomes easier to use once you get the hang of it. The support team is also available 24/7 to help you out.

One of the best features of Divi is its live preview optimizer, which allows you to make changes to your site and see the results immediately. You can also undo any changes if you make a mistake.

Divi’s interface is well-designed and easy to use, even for beginners. The live preview optimizer is a great feature that makes experimenting with different designs and layouts easy.


reasons to love flatsome

Flatsome and Divi share similarities in their user-friendly interfaces, making it easy for users to make changes without needing coding expertise.

While Flatsome’s interface is even more accessible than Divi’s, its features are not as advanced.

Flatsome also offers a live preview optimizer, allowing you to see and manage changes made to your website in real-time.

2. Drag-Drop Builder


Divi Builder Frontend Interface

Compared to other themes, the Divi theme has a distinctive feature that sets it apart – the need for backend development and coding for site customization is eliminated.

Instead of using the regular WordPress editor, Divi has its own drag-and-drop builder, making it easy to move different elements on the front end of the website for customization.

This means that users with no coding experience can still create stunning designs quickly, thanks to this fantastic feature.

So, with Divi, you don’t have to worry about backend development or coding – unleash your creativity and design away!


When it comes to customizing and editing websites, Flatsome and Divi are two popular themes that share some similarities and differences.

One of the similarities is that both themes offer a drag-and-drop feature, which makes it easy for users to design their website without any coding knowledge.

However, Flatsome stands out as it uses the UX Builder while Divi has its builder.

One major difference between the two themes is that Flatsome’s drag-and-drop builder has limited elements available, but they are essential ones required to create a website.

In comparison, Divi’s builder offers more options for creating the website of your dreams. Users must rely on the elements given in Flatsome while Divi offers more room for creativity.

3. Design:


With its multitude of design options, Divi unleashes a world of creative possibilities for your website. This powerful tool provides extensive design preferences, allowing you to craft stunning websites effortlessly.

One of Divi’s standout features is its advanced design controls, empowering you to customize your website’s look and feel. Whether it’s tweaking colors, adjusting layouts, or experimenting with different elements, Divi puts the power in your hands.

Navigating the editing process is a breeze with Divi’s intuitive functions. The ability to save your design for future use ensures that your hard work is never lost. And if a misstep occurs, fear not – Divi’s handy undo and redo features have got you covered.

Divi provides a vast library of over 800 ready-made website templates to save you time and offer even more design inspiration. These templates are easily customizable, allowing you to create a website that truly reflects your unique style.

In addition, Divi offers a treasure trove of royalty-free icons and photos, enabling you to enhance your website with professional-grade visuals. Plus, if you’re working collaboratively with a team of editors, Divi allows you to set rules to manage their activities efficiently.


flatsome themes

On the other hand, Flatsome provides a range of pre-designed website demos to assist with website creation. Flatsome offers various design elements, including image sizes, block placement, theme colors, icons, and background designs.

Additionally, Flatsome offers a few pre-made website templates and an undo feature. The undo feature is especially useful if you unintentionally create a mess and need to revert changes.

4. Speed 

How to Improve Page Speed


After using Google PageSpeed Insights for a page load test, we discovered that the Divi theme obtained an average score of 90%. Additionally, on a single page test, the First Contentful Paint (FCP) took an impressive 0.7 seconds.

It’s worth mentioning that Divi has a slightly bulky feel overall. This is due to the theme’s wide range of advanced features and abundant design and control options.

As a result of having a plethora of features and a hefty interface, the speed of websites built with Divi may experience a slowdown.


The Flatsome theme scored 96% on page load time. FCP and LCP for a single page are both 0.6 seconds.

As previously discussed, Flatsome is a lightweight theme with a simple interface, resulting in faster performance.

5. SEO



While Divi may not have a high SEO ranking, it still offers a decent option. The platform includes the Yoast SEO plugin, which can improve SEO.

However, to further enhance SEO, users may need to use multiple plugins and select dedicated hosting to increase website speed.


The high speed of Flatsome enhances SEO, and to further improve your website’s SEO, you can utilize SEO plugins like Yoast.

6. EStores


Divi is a great choice for eCommerce stores because of its strong business interface. With Divi, you can effortlessly create product lists and display your offerings.

And as an added bonus, it comes with a free WooCommerce plugin for business websites and nine pre-designed demos that are specifically created for business websites.


flatsome woocommerce

Flatsome is fully compatible with WooCommerce 6.0 and the latest versions of WordPress, just like Divi. Both themes integrate seamlessly with this plugin.

Which WordPress Theme is Worth Your Investment? Divi vs Flatsome


divi pricing

Divi has two pricing plans:

  • Yearly Access: $70 per year
  • Lifetime Access: $199

Both plans include unlimited website usage and access to all of Divi’s features and updates. The only difference is that the Lifetime Access plan gives you lifetime access to Divi, while the Yearly Access plan requires you to renew your subscription each year.

If you are serious about building a website with Divi, then I recommend getting the Lifetime Access plan. It is a one-time investment that will save you money in the long run.


flatsome pricing

Flatsome has two pricing plans:

  • Regular License: $59
  • Extended License: $2,950

The Regular License is for single-site use, while the Extended License is for use on multiple sites or for clients.

Here is a comparison of the two plans:

Feature Regular License Extended License
Number of sites 1 Unlimited
Use for clients No Yes
Support 6 months 12 months
Updates Lifetime Lifetime

Quick Links:

Conclusion on Divi vs Flatsome

In conclusion, both Divi and Flatsome are powerful and versatile WordPress themes.

Divi excels in providing a user-friendly interface and a wide range of customization options, making it a great choice for creative websites.

On the other hand, Flatsome is highly suitable for eCommerce stores, offering impressive speed and WooCommerce compatibility.

Ultimately, the choice between Divi and Flatsome depends on your specific requirements and preferences.

Anikesh Singh

Anikesh Singh has an impressive 5-year track record in writing about WordPress, page builders, and plugins. With a rich history at prominent platforms, including Yourstory, Bloggerideas, and Tweak Your Biz, Anikesh has refined his expertise in website building and web hosting. Since 2018, he has been dedicated to the world of themes, website building, and WordPress, offering comprehensive insights and recommendations. Away from the digital landscape, Anikesh finds joy in exploring new destinations and immersing himself in the world of literature. Stay updated on Anikesh's latest insights and recommendations by following him on LinkedIn and Twitter.

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